Sally Dickson ran the successful Miffy e-shop startup from 2005 to 2010, bringing previously unseen Miffy products to customers through exhibitions, events, and creative photography on their website. She grew the business by regularly updating seasonal content on the site and sending promotional newsletters to maximize sales while maintaining the Miffy brand.
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Miffy slide show
1. Secrets of our success.
Miffy e-shop 2005-2010
Sally Dickson
2. This website was built and run by Sally Dickson between
2005 and 2010 under contract. It was a successfully startup which continues to flourish today.
3. To promote the
Miffy Shop we went
out on the road
taking the product to
our customers
Three years of
Exhibitions and
Events
4. Creative Photography
We were importing never before seen products
and selling them through new channels
Of course, we did
All our own
photography
Sally Dickson
5. Seasonal content
We created complete
makeovers for the website
over the Christmas period, and
maximised sales through
creative newsletters and
promotions.
All while staying true to the
brand.