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Miishka facebook case study

miishka.com
miishka.com

The MIISHKA facebook case study, which looks at our fashion business which at the time of publication (7/12) was less than two years old and had in that time grown to have over 85,000 fans. Looks at what we have achieved. http://www.miishka.com/

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Case Study Results 1,000 unique buyers in first 6 months with 30-40% repeat buyers 60 new customers purchase from MIISHKA every week Fashion entrepreneur builds sustainable 100% of revenue driven exclusively from Facebook business entirely on Facebook that generates 1,000 unique buyers in first six months. Sales increased by 300% in the second year of operations The Page has over 80,000 fans in less than two years Goals It has been an amazing experience to build a sustainable MIISHKA utilized Facebook as its primary marketing business on the worlds biggest social platform. Due to channel to: the success weve seen on our Facebook Page, were tak- Build a base of loyal clientele ing the next step to launch a website where the two will work in conjunction to increase customer engagement Share the companys latest designs and drive online purchase. Michelle Glitman, Founder, MIISHKA Facilitate purchase of its products Approach In the absence of a website, MIISHKA first created a Build Engage Build Facebook Page to familiarize people with its business: Connect Engage Showcased the latest designs for sale Reach Provided detailed instructions for product Influence purchase Turned on Messages feature to allow users to write directly to the Page Build Connect The company also ran Facebook Ads to: Engage Increase number of fans Reach Announce new products Influence Reach a targeted group of users in Australia based Build on specific likes and interests Connect Connect Influence Engage The fashion start-up maintains an ongoing Build Reach conversation with its fans by: Connect Influence Regularly posting pictures of latest designs on sale Engage Responding to customer queries MIISHKA is an online fashion retailer started on Facebook by an Reach entrepreneur. Influence MIISHKA successfully drove word-of-mouth at scale on facebook.com/MIISHKAFanpage Facebook by: Running sponsored stories to encourage friends of fans to also become fans of its Facebook Page Increasing the reach of its Page posts by running ads to target friends of fans Facebook: Building Essential Connections

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Miishka facebook case study

  • 1. Case Study Results 1,000 unique buyers in first 6 months with 30-40% repeat buyers 60 new customers purchase from MIISHKA every week Fashion entrepreneur builds sustainable 100% of revenue driven exclusively from Facebook business entirely on Facebook that generates 1,000 unique buyers in first six months. Sales increased by 300% in the second year of operations The Page has over 80,000 fans in less than two years Goals It has been an amazing experience to build a sustainable MIISHKA utilized Facebook as its primary marketing business on the worlds biggest social platform. Due to channel to: the success weve seen on our Facebook Page, were tak- Build a base of loyal clientele ing the next step to launch a website where the two will work in conjunction to increase customer engagement Share the companys latest designs and drive online purchase. Michelle Glitman, Founder, MIISHKA Facilitate purchase of its products Approach In the absence of a website, MIISHKA first created a Build Engage Build Facebook Page to familiarize people with its business: Connect Engage Showcased the latest designs for sale Reach Provided detailed instructions for product Influence purchase Turned on Messages feature to allow users to write directly to the Page Build Connect The company also ran Facebook Ads to: Engage Increase number of fans Reach Announce new products Influence Reach a targeted group of users in Australia based Build on specific likes and interests Connect Connect Influence Engage The fashion start-up maintains an ongoing Build Reach conversation with its fans by: Connect Influence Regularly posting pictures of latest designs on sale Engage Responding to customer queries MIISHKA is an online fashion retailer started on Facebook by an Reach entrepreneur. Influence MIISHKA successfully drove word-of-mouth at scale on facebook.com/MIISHKAFanpage Facebook by: Running sponsored stories to encourage friends of fans to also become fans of its Facebook Page Increasing the reach of its Page posts by running ads to target friends of fans Facebook: Building Essential Connections