Mike nowlin finalproject_shortsbrewing
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Short's Brewing Company plans to run a Google AdWords campaign in 2012 to promote their beers at upcoming festivals, targeting people aged 21-49. The $15,000 budget will be split between festival sponsorships (40%), Google ads (25%), and promoting their brand on social media like Facebook, Twitter and Flickr (15%), with the remainder spent on promotional swag.
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IBX is committed to bringing together the most critical business infrastructure and global networks into a centralized ecosystem that enabling businesses to scale, innovate, and generate strong returns for our stakeholders and society at large.From Visibility to Action: How Modern Cloud Teams Regain Control
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- Solve visibility fatigue using prioritized contextual information
- Move the cost responsibility left into the engineering process
Regain clarity in a fragmented cloud landscape
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How to apply to join the IBX International Business Network (IBX Network)
To apply, you need to provide a completed Prospective Consultant Profile (PCP) which can be downloaded from our web site.
It would also aid your application if you were to provide a brief summary of the type of clients that you can introduce.
If you have any questions, please feel free to contact us at info [at] ibx.co.id
Our team can speak several languages and will be pleased to assist you.
About IBX: Indonesia Business Exchange (IBX), PT IBX Daya Nusantara, a joint venture of BXI Capital and Patria Pacific Group (Patria Holding), is a Consultant and Business Dealer (or Intermediary; Broker) service company that buys and sells business and companies for its clients, facilitates projects, improves utilization, and asset liquidity strategies, as well as suppliers and trades various products. We are connected to the ecosystem and global operating network for business expansion, investment, and cross-industry transactions. IBX is also trusted as a strategic partner for access to private capital fund facilities, and market entry strategies in Indonesia.
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Ad
Mike nowlin finalproject_shortsbrewing
- 1. Shorts Brewing Company Campaign 2012
- 2. Google Adwords Campaign In order to promote Shorts well advertise using Google Ads Targeting age range of 21-49 Campaigns will start two weeks before festivals
- 3. Adwords Continued Promoting all the products that will be at each festival Promote Twitter hashtag contest concurrently with ads for upcoming festival appearances.
- 4. Currently Shorts has 13,693 Fans on Facebook and 4,894 Followers on Twitter
- 5. #MIShorts
- 6. Shorts Swag!
- 7. Beer Tents Festivals and Sponsorships!
- 9. 40% Sponsorship/Festivals 20% Swag 25% Google AdWords 15% Facebook/Twitter/Flicr
- 10. Remember, Please Drink Responsibly
Editor's Notes
- #3: -Letting city residents know that Shorts will be in town for their festival and in their beer tent a couple weeks before the actual event is key -The best way to engage people in that area is to target Google ads at them using the festival as keywords along with words such as beer tent, shorts, kegs, etc.
- #4: Facebook: http://www.facebook.com/photo.php?fbid=223493391016431&set=o.37666630858&type=3&theater Google Adwords
- #5: Short's Brewing Company has already taken a step in the right direction when it comes to an online marketing strategy. They have accounts set up with all of the major social media sites such as Facebook, Twitter, Youtube, and Flickr. They also already have a well-maintained website that is updated very often with product releases, events they are sponsoring, and deals they are offering. The problem that Short's Brewing Company is facing is that the beer market, and micro-brewing specifically, is an extremely competitive one. There are thousands of various microbreweries all over the country, and Short's needs to find a way to carve out a larger niche in the Michigan and Midwest market. A digital campaign is a great way to start.油
- #6: Photos from Facebook and Twitter http://www.facebook.com/photo.php?fbid=10150163703242011&set=o.37666630858&type=3&theater The target audience for this campaign will be residents of Michigan in the 21-49 range because these are the age demographics that are legally able to consume their products and the most active age range online and in social media. For a mobile strategy Short's should add scannable UR codes onto their products to further engage consumers. First-time users of Short's beers can get a better idea of what the company is all about by simply scanning the code with their iPhone or Android device.油
- #7: http://www.koozieimprint.com/category/coolies/?gclid=CIPz9dS9uq8CFYZoKgodRxYJlQ http://www.garrettspecialties.com/images/products_attributes/Collapsible_Zip-Up_Bottle_Koozie_Kooler_royal.jpg
- #8: Photos from Facebook Fan page. Festivals such as TC Cherry Festival, Old Town Lansing Festivals, ETC
- #9: The budget for this campaign will be pretty low. The most expensive part of the campaign will be sponsoring the festivals and getting orders filled for their product giveaways. A good starting point for this digital campaign is at $15,000. Once there's a baseline set for how much the Google ads will cost in the different areas, Short's will have a better idea of how to budget this campaign for longer periods of time
- #10: http://www.cinchmedia.com/wp-content/uploads/2012/01/Social-Media.jpg
- #11: Picture: Twitter