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MILLENNIALS 101: 
COMMUNICATING EFFECTIVELY
The Millennial Generation is misunderstood 
• Age in 2012: 13 – 32 
•Most Diverse Generation 
• 2.45 Trillion in 2015 spending
MILLENNIALS DON'T LIKE INTERRUPTION 
WITH AS MUCH CONTROL AS WE HAVE OVER OUR DAY TO DAY 
LIVES THROUGH TECHNOLOGY, BRANDS WILL HAVE TO ADAPT 
TO NEW WAYS OF CONSUMER THINKING.
Millennials 101: Communicating Effectively
ADS LIKE THIS DONT WORK ANYMORE!
Brands cannot interrupt 
consumers 
and expect their efforts to 
work. 
Customers are more in control now than they ever were and 
companies will have to adapt to the new ways of thinking.
LETS TAKE A LOOK 
CUSTOMERS ARE CONSUMING INFORMATION AND MAKING PURCHASING 
DECISIONS THROUGH THOUSANDS OF DIFFERENT CHANNELS TODAY. 
Lets decode a few of the most popular social media platforms 
• Facebook 
• Twitter 
• Vine 
• Instagram 
• Pinterest 
• Tumblr 
• Foursquare 
• Snapchat
• 1.28 Billion active users 
• 600 Million mobile users 
• ~80 Million fake profiles 
• 5X Offline sales ROI
Twitter 
• 928 Million Users • $665 Million 2013 Revenue 
• 500 Million tweets a day • Most users in China
• 1/4 of USA teens use Vine 
• 40 Million + Users 
• 5 Vines are created every second 
• Great for engaging video marketing
INSTAGRAM 
• 20 Billion+ photos shared 
• 200 Million active users 
• 23% of teens say its the best social network
• 80% of users are females 
• Average shopper spends $140-$180 
• 81% of users trust information from Pinterest
• 120,000 average sign ups daily 
• 83 Billion + post 
• 113 Million post per day
• 45 Million Users 
• 40 Million + foursquare tips 
• 5 Billion total check ins
Snapchat 
• 400 Million snaps a day • 100 Million active users 
• 70% of users are women
That list is only a few of the thousands 
of social networks available to 
consumers today.
Each platform is different 
Customers treat each platform individually 
and have different motives on each 
! 
! 
The way consumers interact, engage, and 
share is dramatically different across the 
channels
Understand the mechanics 
Once you 
understand the 
psychology of your 
customer on each 
platform, you can 
really penetrate the 
market.
Want to know more? 
Follow me on twitter and 
ask me your questions. 
@Keithsol 
www.sociallyin.com

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Millennials 101: Communicating Effectively

  • 2. The Millennial Generation is misunderstood • Age in 2012: 13 – 32 •Most Diverse Generation • 2.45 Trillion in 2015 spending
  • 3. MILLENNIALS DON'T LIKE INTERRUPTION WITH AS MUCH CONTROL AS WE HAVE OVER OUR DAY TO DAY LIVES THROUGH TECHNOLOGY, BRANDS WILL HAVE TO ADAPT TO NEW WAYS OF CONSUMER THINKING.
  • 5. ADS LIKE THIS DONT WORK ANYMORE!
  • 6. Brands cannot interrupt consumers and expect their efforts to work. Customers are more in control now than they ever were and companies will have to adapt to the new ways of thinking.
  • 7. LETS TAKE A LOOK CUSTOMERS ARE CONSUMING INFORMATION AND MAKING PURCHASING DECISIONS THROUGH THOUSANDS OF DIFFERENT CHANNELS TODAY. Lets decode a few of the most popular social media platforms • Facebook • Twitter • Vine • Instagram • Pinterest • Tumblr • Foursquare • Snapchat
  • 8. • 1.28 Billion active users • 600 Million mobile users • ~80 Million fake profiles • 5X Offline sales ROI
  • 9. Twitter • 928 Million Users • $665 Million 2013 Revenue • 500 Million tweets a day • Most users in China
  • 10. • 1/4 of USA teens use Vine • 40 Million + Users • 5 Vines are created every second • Great for engaging video marketing
  • 11. INSTAGRAM • 20 Billion+ photos shared • 200 Million active users • 23% of teens say its the best social network
  • 12. • 80% of users are females • Average shopper spends $140-$180 • 81% of users trust information from Pinterest
  • 13. • 120,000 average sign ups daily • 83 Billion + post • 113 Million post per day
  • 14. • 45 Million Users • 40 Million + foursquare tips • 5 Billion total check ins
  • 15. Snapchat • 400 Million snaps a day • 100 Million active users • 70% of users are women
  • 16. That list is only a few of the thousands of social networks available to consumers today.
  • 17. Each platform is different Customers treat each platform individually and have different motives on each ! ! The way consumers interact, engage, and share is dramatically different across the channels
  • 18. Understand the mechanics Once you understand the psychology of your customer on each platform, you can really penetrate the market.
  • 19. Want to know more? Follow me on twitter and ask me your questions. @Keithsol www.sociallyin.com