Millennials 101: Communicating Effectively will help you understand the different channels that consumers are on. It provokes your way of doing by thinking about your customers mindset on each platform.
Turn customer handshakes into hugs and selfiesBrian Fanzo
Ìý
So much focus for brands today is on creating a "new" customer experience to reach both millennials and generation z, few understand what it takes to embrace this change and build a community.
These are the slides I (Brian Fanzo) created to present to the clients and partners of Sitel Worldwide, a customer support and resource global outsourcing brand.
They keynote was focused around what my book "A Millennial Mindset" is based on: Change, Collaboration and Community.
This presentation includes:
Change in Customer Behaviors
What is a Millennial Mindset
Change of customer experience because of Mobile
What has to change to embrace millennials
What not to do
Value of Social Media
Importance of Content
Future of video and live streaming
Social media trends in 2014 saw the rise of viral video campaigns. Videos that incorporated both visual and audio elements were more likely to be shared and commented on. Companies increasingly used viral marketing campaigns on social platforms like Facebook, Instagram, and YouTube to generate sales with less spending than traditional ads. Notable viral video campaigns included the ALS Ice Bucket Challenge which raised $120 million for ALS research, and military recruitment videos from the US Army.
This document discusses using social media for gift shops. It covers why social media is important, which platforms are best, and tips for effective social media use. The key platforms discussed are Facebook, Twitter, and Pinterest. Facebook is the largest social network and allows various ad types. Twitter is popular for sharing updates in 140 characters or less. Pinterest is well-suited for visual content and attracts more women. The document provides best practices like showing personality, engaging content, and helpful tools for social media marketing.
What's The Big Deal About Influencers?Holly Hamann
Ìý
The document discusses the rise of influencers and how consumers, especially millennials, increasingly trust recommendations from friends and social media influencers over traditional advertising. It notes that 92% of global consumers trust user-generated content and word-of-mouth recommendations more than advertising. The document then segments different types of influencers based on their reach and resonance, from high-touch micro-influencers to low-touch mega-influencers. Finally, it provides statistics on the size and user demographics of popular social media platforms like Pinterest, Vine, YouTube, and Snapchat that are leveraged by influencer marketing.
Mobile phones, especially smartphones, are nearly always with people and are key tools for engaging supporters through social media and apps. Non-profits can build their donor bases by using popular apps like Facebook, WhatsApp, and Instagram to share their messages and causes. Organizations like DoSomething.org have had success gathering over 3 million mobile numbers and UNICEF Spain has used SMS to engage donors through their mobile phones.
The document discusses leveraging social media, technology, and consumer trends for business purposes. It provides examples of how a company integrated social media experiences and apps to engage customers. Key points highlighted include the importance of mobile marketing, developing social media strategies to engage brand ambassadors, and adapting to changes in technology, demographics, and consumer behavior. The document encourages attendees to leverage relevant events like the holidays in their social media strategies.
The document discusses macro trends in retail and their impact on malls and department stores. It identifies six global drivers shaping consumer behavior: rapid urbanization, resource scarcity, global economics, world social mobility, advanced technology, and an aging world. These drivers are generating eight key macro trends for retail: human tech, optimized mind, agile identities, corporate long-termism, new value systems, new sensory boundaries, hyper intimacy, and new forms of work. The document then outlines seven "highways" or strategies that retail is using to respond to these macro trends: experiential retail, convenience culture, know me retailing, holistic lifestyles, community brands, addressing generation Y, and great brands that build
International shopper trends show that while digital tools are increasingly used, with over 3 billion internet and mobile users globally, many shoppers still prefer human interaction for customer service issues. Personalization of the shopping experience is effective for retailers but shoppers now have more power than ever before through digital and social media platforms to share opinions and make purchasing decisions based on word of mouth recommendations from influencers.
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
Social media provides opportunities for yogurt brands like FitYogurt to enhance their image and engage with customers. It allows two-way communication through platforms like Facebook and YouTube, providing a way to gather customer feedback, respond to concerns, and see what is being said about brands. If social media is embraced properly by focusing on adding value for customers, it can help determine messaging effectiveness and be beneficial for building brands in the growing world of online word-of-mouth.
Facebook Pages: The Insider's Guide to Viral Marketing discusses how Facebook Pages allow businesses to build consumer bases, sell products, run promotions, and interact with customers. It notes that 70% of viral marketers report increased brand awareness through social marketing campaigns on Facebook. With over 70 million active users, Facebook is a leading social utility where hundreds of thousands of brands, retailers, and other organizations have Pages to engage with consumers.
The Buzz Generation- Reaching Youth & Young ProfessionalsDr Matt McDougall
Ìý
A social media marketing presentation outlining the new 'buzz generation' in China. Some practical tips and guidelines for undertaking a social media campaign that targets a youth and young professional audience.
Fashion and social media have become closely intertwined. Social media has driven significant sales increases for fashion retailers. The ease of accessing the internet and social media has democratized fashion trends, with high-end trends now reaching the mass market more quickly. Social media allows crowdsourcing of fashion, shopping with friends, and getting customer service questions answered, all of which increase purchases. Wearable technology is projected to become a $10 billion industry by 2016 and social platforms like Nike+ have over 6 million active members weekly, showing the growing connection between fashion, social media, and technology.
This document outlines the agenda and key topics for a high performance management conference on consumer trends and digital communication. The agenda includes discussions on evolving consumer trends in areas like demographics, lifestyle, and technology usage. It notes the increasing importance of digital channels and how consumers' first interactions are often online rather than at point of sale. Emerging technologies like wearables and mobile will further change purchasing behaviors. The document stresses that digital communication must be integrated across the entire organization and discusses various digital roles and skills needed to effectively engage consumers.
Mobile storytelling app Evrybit helps sports enterprises monetize media on mobile. It allows easy sharing of real-time multimedia stories across devices. Evrybit addresses problems like declining ad revenues and rising ad blocking by using non-blockable, contextual local ads. The app simplifies media production and distribution for high school, college, and pro sports teams and leagues worldwide.
Digitial Marketing to Millennials: The Nigerian Beer industryTope Adedayo
Ìý
An infographic report was created in 2016 analyzing the beer industry in Nigeria, Nigerian millennial digital habits and insights regarding best practices for marketing beer to Millennials via digital media.
This document summarizes key statistics about social media and tech trends in 2013. It notes that 80% of Facebook users prefer to connect with brands via Facebook, 23% check Facebook 5 times daily. It also provides stats on Twitter usage, Foursquare demographics and usage, Instagram's growth after being acquired by Facebook for $1 billion, and Pinterest's mainly female user base. Emerging tech trends mentioned include mobile digital signing platforms, mobile MLS, banking and video chatting apps, and tools for time management and transactions.
This document discusses the growing importance of mobile marketing strategies for businesses. It notes that over half of local smartphone and tablet owners use their devices for search activities monthly. Nearly two-thirds of American adults now own a smartphone, up from one-third in 2011. Mobile devices such as smartphones and tablets account for over 60% of monthly website visits to cleveland.com. The document advocates for mobile website optimization, mobile advertising, audience targeting, and mobile-friendly pages to reach increasingly mobile customers.
United Airlines: Unlocking social media sales socially, presented by Allison ...SocialMedia.org
Ìý
In her SocialMedia.org Member Meeting case study presentation, United's Senior Manager of Social Media Marketing Programs, Allison Brown, talks about using social commerce to create a better experience for their customers.
Allison reveals their new social program called Flight Fancies and explains how it's benefiting their social media strategy by selling the experience over the product.
Behind the Scenes: How the Entertainment Industry is Tapping into SocialClosed
Ìý
Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks.
This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn:
- How social is used to instill excitement in a fan base
- Ways to drive business results for film, TV, and gaming
- Methods for reaching your audience at moments that most influence their decisions
- Successful campaigns from some of the biggest entertainment brands
Starbucks - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
Ìý
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Starbucks
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Fred Chiang, Dipika Khullar, Jason Oberai, Brendon Wong, Iris Xing
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
Social media has become a major part of online activity and digital marketing. Some key points:
- Over 60% of adults worldwide now use social media, with over 22% of online time spent on major channels like Facebook and Twitter.
- Social commerce sales through social media are expected to reach $30 billion by 2015, with 20% of users willing to make purchases directly within social media sites.
- Most large companies have active social media presences, and over 90% of marketers now use social media as an important part of their strategies.
Social Media For Business | Zurich WorkshopTwoCents Group
Ìý
This document provides an overview of social media and its importance for businesses. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and how they can be leveraged. Key metrics around user engagement on these platforms are highlighted. The document also summarizes best practices for an effective social media presence like having a plan, staying on brand, constant communication and being helpful to the audience. Measurement of social media efforts and return on investment are also touched upon.
Influence of new media in creating new marketsShiraz Latiff
Ìý
The document discusses how new media has shaped new markets through social revolutions. It outlines how the 2011 Arab Spring was driven by new media like social networks, mobile phones, and YouTube which allowed individuals to participate in protests. New media gives power to individuals by allowing real-time sharing of information. The rise of social media has created new opportunities for businesses, with over 70% using platforms like Facebook, Twitter, and LinkedIn. The document provides several examples of how companies have successfully used social media and new media platforms to engage customers, create new business models, and increase sales and profits. It concludes with ten rules for businesses to effectively engage on social media.
Marta Tryshak is a 25-year-old social media influencer and entrepreneur from the University of Toronto. She launched her lifestyle website WithLoveGabrielle.com in 2008, which became a leading site in Canada. In 2012, she was named one of Marketing Magazine's Top 30 Under 30. She has since worked with many large brands as a social media strategist and brand ambassador. Tryshak emphasizes the importance of building community, loyalty, and original branded content when developing a social media strategy.
This document provides key social media statistics for 2013, including data on spending, users, and engagement for major platforms. It finds that social media is the #1 online activity and 8.4% of marketing budgets are spent on social, growing to 21.6% in 5 years. Facebook had over 1 billion active users and was the top platform for spending and engagement. Twitter had over 500 million users, with engagement higher for tweets with photos. Pinterest and Instagram saw strong user growth, especially among women aged 35 and under. YouTube reached over 1 billion visitors per month, with over 6 billion hours watched daily.
International shopper trends show that while digital tools are increasingly used, with over 3 billion internet and mobile users globally, many shoppers still prefer human interaction for customer service issues. Personalization of the shopping experience is effective for retailers but shoppers now have more power than ever before through digital and social media platforms to share opinions and make purchasing decisions based on word of mouth recommendations from influencers.
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
Social media provides opportunities for yogurt brands like FitYogurt to enhance their image and engage with customers. It allows two-way communication through platforms like Facebook and YouTube, providing a way to gather customer feedback, respond to concerns, and see what is being said about brands. If social media is embraced properly by focusing on adding value for customers, it can help determine messaging effectiveness and be beneficial for building brands in the growing world of online word-of-mouth.
Facebook Pages: The Insider's Guide to Viral Marketing discusses how Facebook Pages allow businesses to build consumer bases, sell products, run promotions, and interact with customers. It notes that 70% of viral marketers report increased brand awareness through social marketing campaigns on Facebook. With over 70 million active users, Facebook is a leading social utility where hundreds of thousands of brands, retailers, and other organizations have Pages to engage with consumers.
The Buzz Generation- Reaching Youth & Young ProfessionalsDr Matt McDougall
Ìý
A social media marketing presentation outlining the new 'buzz generation' in China. Some practical tips and guidelines for undertaking a social media campaign that targets a youth and young professional audience.
Fashion and social media have become closely intertwined. Social media has driven significant sales increases for fashion retailers. The ease of accessing the internet and social media has democratized fashion trends, with high-end trends now reaching the mass market more quickly. Social media allows crowdsourcing of fashion, shopping with friends, and getting customer service questions answered, all of which increase purchases. Wearable technology is projected to become a $10 billion industry by 2016 and social platforms like Nike+ have over 6 million active members weekly, showing the growing connection between fashion, social media, and technology.
This document outlines the agenda and key topics for a high performance management conference on consumer trends and digital communication. The agenda includes discussions on evolving consumer trends in areas like demographics, lifestyle, and technology usage. It notes the increasing importance of digital channels and how consumers' first interactions are often online rather than at point of sale. Emerging technologies like wearables and mobile will further change purchasing behaviors. The document stresses that digital communication must be integrated across the entire organization and discusses various digital roles and skills needed to effectively engage consumers.
Mobile storytelling app Evrybit helps sports enterprises monetize media on mobile. It allows easy sharing of real-time multimedia stories across devices. Evrybit addresses problems like declining ad revenues and rising ad blocking by using non-blockable, contextual local ads. The app simplifies media production and distribution for high school, college, and pro sports teams and leagues worldwide.
Digitial Marketing to Millennials: The Nigerian Beer industryTope Adedayo
Ìý
An infographic report was created in 2016 analyzing the beer industry in Nigeria, Nigerian millennial digital habits and insights regarding best practices for marketing beer to Millennials via digital media.
This document summarizes key statistics about social media and tech trends in 2013. It notes that 80% of Facebook users prefer to connect with brands via Facebook, 23% check Facebook 5 times daily. It also provides stats on Twitter usage, Foursquare demographics and usage, Instagram's growth after being acquired by Facebook for $1 billion, and Pinterest's mainly female user base. Emerging tech trends mentioned include mobile digital signing platforms, mobile MLS, banking and video chatting apps, and tools for time management and transactions.
This document discusses the growing importance of mobile marketing strategies for businesses. It notes that over half of local smartphone and tablet owners use their devices for search activities monthly. Nearly two-thirds of American adults now own a smartphone, up from one-third in 2011. Mobile devices such as smartphones and tablets account for over 60% of monthly website visits to cleveland.com. The document advocates for mobile website optimization, mobile advertising, audience targeting, and mobile-friendly pages to reach increasingly mobile customers.
United Airlines: Unlocking social media sales socially, presented by Allison ...SocialMedia.org
Ìý
In her SocialMedia.org Member Meeting case study presentation, United's Senior Manager of Social Media Marketing Programs, Allison Brown, talks about using social commerce to create a better experience for their customers.
Allison reveals their new social program called Flight Fancies and explains how it's benefiting their social media strategy by selling the experience over the product.
Behind the Scenes: How the Entertainment Industry is Tapping into SocialClosed
Ìý
Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks.
This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn:
- How social is used to instill excitement in a fan base
- Ways to drive business results for film, TV, and gaming
- Methods for reaching your audience at moments that most influence their decisions
- Successful campaigns from some of the biggest entertainment brands
Starbucks - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
Ìý
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Starbucks
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Fred Chiang, Dipika Khullar, Jason Oberai, Brendon Wong, Iris Xing
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
Social media has become a major part of online activity and digital marketing. Some key points:
- Over 60% of adults worldwide now use social media, with over 22% of online time spent on major channels like Facebook and Twitter.
- Social commerce sales through social media are expected to reach $30 billion by 2015, with 20% of users willing to make purchases directly within social media sites.
- Most large companies have active social media presences, and over 90% of marketers now use social media as an important part of their strategies.
Social Media For Business | Zurich WorkshopTwoCents Group
Ìý
This document provides an overview of social media and its importance for businesses. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and how they can be leveraged. Key metrics around user engagement on these platforms are highlighted. The document also summarizes best practices for an effective social media presence like having a plan, staying on brand, constant communication and being helpful to the audience. Measurement of social media efforts and return on investment are also touched upon.
Influence of new media in creating new marketsShiraz Latiff
Ìý
The document discusses how new media has shaped new markets through social revolutions. It outlines how the 2011 Arab Spring was driven by new media like social networks, mobile phones, and YouTube which allowed individuals to participate in protests. New media gives power to individuals by allowing real-time sharing of information. The rise of social media has created new opportunities for businesses, with over 70% using platforms like Facebook, Twitter, and LinkedIn. The document provides several examples of how companies have successfully used social media and new media platforms to engage customers, create new business models, and increase sales and profits. It concludes with ten rules for businesses to effectively engage on social media.
Marta Tryshak is a 25-year-old social media influencer and entrepreneur from the University of Toronto. She launched her lifestyle website WithLoveGabrielle.com in 2008, which became a leading site in Canada. In 2012, she was named one of Marketing Magazine's Top 30 Under 30. She has since worked with many large brands as a social media strategist and brand ambassador. Tryshak emphasizes the importance of building community, loyalty, and original branded content when developing a social media strategy.
This document provides key social media statistics for 2013, including data on spending, users, and engagement for major platforms. It finds that social media is the #1 online activity and 8.4% of marketing budgets are spent on social, growing to 21.6% in 5 years. Facebook had over 1 billion active users and was the top platform for spending and engagement. Twitter had over 500 million users, with engagement higher for tweets with photos. Pinterest and Instagram saw strong user growth, especially among women aged 35 and under. YouTube reached over 1 billion visitors per month, with over 6 billion hours watched daily.
This document discusses emerging social media platforms and best practices for audience engagement on them. It covers platforms like Instagram, Pinterest, Tumblr, and StumbleUpon that have seen rapid growth. Some key points made include:
- Instagram saw a huge increase from 300,000 visits in March 2011 to 13 million in March 2012.
- Pinterest refers more web traffic than LinkedIn, YouTube, and Google+ combined. Nearly 60% of Pinterest users have made purchases based on what they saw.
- Tumblr hit 20 billion posts in March 2012, up from 12 billion in November 2011. It's best used for visual content and short snippets.
- StumbleUpon passed 25 billion clicks in August 2011 and
This document discusses the state of social media in 2015. It notes that social media is a global phenomenon, with one in four people worldwide using social networks. Several experts are quoted emphasizing that social media exists at the intersection of humanity and technology. Common myths about social media are debunked, such as that it is free or a passing fad. Statistics show heavy usage of leading platforms like Facebook, LinkedIn, and Twitter. Trends discussed include paid advertising, rich media, and mobile usage. Tips provided for an effective social media strategy include identifying goals and target audiences, selecting appropriate platforms, and creating a content plan. Examples are given of viral social media successes for Ellen's selfie and Arby's tweet at
Why should I care Social Media?
What’s wrong with Traditional marketing?
Market research
Top 10 social media questions Marketers ask
The benefits of Social Media Marketing
What should I do?
The rules of Social Media Marketing
Social media marketing strategies
Key points to success
How do I run a social media campaign?
How to measure success?
This document provides examples of social media campaigns that were successful at achieving business objectives. It describes how American Express encouraged shopping at small businesses on Small Business Saturday through promotional materials. It also outlines campaigns by Coca-Cola, Omo detergent, Tesco, Wonga, Sauza Tequila, Rom chocolate, and Dos Equis beer that saw increased sales, engagement, or other positive metrics through creative social media strategies. The key is using social media not in isolation but as part of a thoughtful brand-building strategy that engages customers and builds relationships.
This document discusses social media and its use for marketing purposes. It defines social media as online tools that allow exchange of information like videos, pictures and graphics. The document outlines why social media should be used for marketing, including keeping up with trends and motivating customers. It also provides examples of popular social media sites, statistics on their users, and tips for effective social media marketing like having goals, consistent branding and measuring success.
The document provides information about social media marketing. It discusses that social media marketing aims to create engaging content that spreads from user to user through sharing. It notes that social media is a conversation that drives engagement and allows companies to communicate their brand voice to their customer base. The document also provides best practices for social media marketing, such as creating a goals map, using the right platforms, scheduling posts, focusing 80% on relevant industry content and 20% on the company, experimenting, branding across platforms, communicating with followers, and using tools like Hootsuite to manage multiple accounts.
Social media in the insurance industry web presentationTim Hurley
Ìý
This document discusses the growing use of social media in the insurance industry. It notes that while social media was once dismissed as a fad, trend, or not suitable for businesses, it is now widely accepted and used. The document provides statistics on the popularity and usage of social media platforms like LinkedIn, Twitter, and Facebook. It then offers advice on developing a social media strategy, including setting clear objectives, monitoring conversations, engaging with influencers, and sharing useful content. Finally, it highlights examples of how some insurance companies and agencies are successfully using social media.
This document summarizes a presentation given by Dr. Nathan Bonilla-Warford on how optometrists can market their practice using social media. Some key points include:
- Social media is a good way for optometrists to market their practice as it is low cost and allows them to interact with patients in real-time.
- Optometrists should establish social media profiles on major platforms like Facebook and create content that patients will find interesting while also promoting their practice.
- When using social media, optometrists need to be mindful of maintaining appropriate boundaries between their public and private personas online.
- While social media takes effort, it is a good way for optometrists
This document provides an overview of social media for business purposes. It discusses major platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. For each platform, it outlines key statistics like the number of users and demographics. It emphasizes the importance of listening to customers on social media and addressing their needs. It also recommends developing brand advocates and providing quick support. Finally, it provides tips for managing a social media presence, such as creating a content calendar and tailoring messages to different networks.
The document discusses social media and provides definitions and examples of key concepts. It outlines the top social media sites, including Facebook with over 800 million monthly users, Twitter with 175 million tweets per day, and Pinterest which has seen a 2,700% increase in unique visitors. The document emphasizes creating and consistently sharing great content for one's ideal customers that is helpful, entertaining, and includes calls to action in order to succeed on social media.
Rose flower file backlink submission.pptxfetixat606
Ìý
Rose flowers symbolize love, passion, and beauty, making them one of the most cherished blooms worldwide. Available in various colors, each shade holds a unique meaning. Whether gifted in a bouquet or grown in gardens, roses captivate hearts with their fragrance and elegance, leaving a lasting impression.
The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07
Ìý
In today’s fast-paced digital era, businesses must adapt to the ever-evolving online landscape to remain competitive. Digital marketing has become an essential tool for reaching potential customers, increasing brand awareness, and driving sales. Whether you’re a small business owner or an entrepreneur, leveraging digital marketing strategies can significantly enhance your online presence and growth.
Digital Marketing Workshop Florence Fashion Society.pdfNicoleJaroscak
Ìý
This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!
This presentation covers essential digital marketing strategies such as SEO, content marketing, PPC, email marketing, and social media marketing. Discover how businesses use these methods to reach target audiences, generate leads, and boost sales. Ideal for marketers, entrepreneurs, and students!
2025 March - High Performing Landing Pages - Greeville HUG.pptxBoundify
Ìý
Learn how to create stunning, high-converting landing pages with HubSpot’s intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where we’ll explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, you’ll discover how to make the most of HubSpot’s tools to elevate your marketing efforts.
Whether you’re new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
Outline:
Why Landing Pages Matter
Key Elements of a High-Converting Landing Page
HubSpot’s Drag-and-Drop Editor Overview & Best Practices
Advanced Techniques for High-Converting Pages
Common Mistakes to Avoid
Who Should Attend:
👤 Marketing professionals
👤 Sales professionals
👤 Business owners
👤 Anyone interested in learning more about HubSpot Landing Pages!
EEAT your way to the top of Google - Enhance your SEOQuibble
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If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results.
Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.
Get Creative Ideas to Grow Your Business With us!Amrit Web
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Get creative ideas to grow your business with us! 🚀 From innovative marketing strategies to smart customer engagement, we help you stand out. Leverage digital trends, social media, and unique branding to attract more customers. Optimize operations, explore new revenue streams, and enhance customer experience for long-term success. Whether you're a startup or an established brand, our expert insights will fuel your growth. Let's innovate together and take your business to new heights!
Boost Your Brand with Content Marketing for Maximum GrowthEleque Infra
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Discover how content marketing can elevate your brand’s presence, engage your audience, and drive sales. Create impactful content strategies to fuel your brand’s growth today!
Introduction Of Masonone.us | Greater Mason Area Portal – ServingMasonOne
Ìý
Greater Mason Area Portal – Serving
Mason OH, Deerfield Township OH, Lebanon OH, West Chester Township OH, Symmes Township OH, Landen OH, Loveland OH, Hamilton OH, Fairfield OH, Middletown OH, Montgomery OH, Monroe OH, Springdale OH and Sharonville OH
Welcome to the Greater Mason OH Area Portal, your comprehensive resource for exploring everything our vibrant region has to offer.
Discover local deals, business and real estate listings, and job opportunities—all in one place. Stay updated on the latest promotions and community offers.
The Mason City Portal website is your go-to resource for exploring everything our city has to offer, from local businesses with exclusive deals to a vibrant real estate market and comprehensive job listings. It's designed to connect residents and visitors alike to the community, ensuring access to the latest promotions, discounts, and opportunities in Mason City.
Uncover Exclusive Deals: Discover the best deals and discounts from local businesses across the region.
Connect with Local Businesses: Explore a diverse selection of businesses offering unique products and services near you.
Explore a Thriving Real Estate Market: Search for your ideal home across Mason and surrounding areas.
Find Your Perfect Job: Browse a broad range of job opportunities suited to your skills across multiple towns.
With our portal, connecting with the Greater Mason community has never been easier. Whether you're a local resident, newcomer, or visitor, find everything you need to stay connected, informed, and engaged with the region's dynamic offerings.
https://www.masonone.us/
2. The Millennial Generation is misunderstood
• Age in 2012: 13 – 32
•Most Diverse Generation
• 2.45 Trillion in 2015 spending
3. MILLENNIALS DON'T LIKE INTERRUPTION
WITH AS MUCH CONTROL AS WE HAVE OVER OUR DAY TO DAY
LIVES THROUGH TECHNOLOGY, BRANDS WILL HAVE TO ADAPT
TO NEW WAYS OF CONSUMER THINKING.
6. Brands cannot interrupt
consumers
and expect their efforts to
work.
Customers are more in control now than they ever were and
companies will have to adapt to the new ways of thinking.
7. LETS TAKE A LOOK
CUSTOMERS ARE CONSUMING INFORMATION AND MAKING PURCHASING
DECISIONS THROUGH THOUSANDS OF DIFFERENT CHANNELS TODAY.
Lets decode a few of the most popular social media platforms
• Facebook
• Twitter
• Vine
• Instagram
• Pinterest
• Tumblr
• Foursquare
• Snapchat
8. • 1.28 Billion active users
• 600 Million mobile users
• ~80 Million fake profiles
• 5X Offline sales ROI
9. Twitter
• 928 Million Users • $665 Million 2013 Revenue
• 500 Million tweets a day • Most users in China
10. • 1/4 of USA teens use Vine
• 40 Million + Users
• 5 Vines are created every second
• Great for engaging video marketing
11. INSTAGRAM
• 20 Billion+ photos shared
• 200 Million active users
• 23% of teens say its the best social network
12. • 80% of users are females
• Average shopper spends $140-$180
• 81% of users trust information from Pinterest
13. • 120,000 average sign ups daily
• 83 Billion + post
• 113 Million post per day
14. • 45 Million Users
• 40 Million + foursquare tips
• 5 Billion total check ins
15. Snapchat
• 400 Million snaps a day • 100 Million active users
• 70% of users are women
16. That list is only a few of the thousands
of social networks available to
consumers today.
17. Each platform is different
Customers treat each platform individually
and have different motives on each
!
!
The way consumers interact, engage, and
share is dramatically different across the
channels
18. Understand the mechanics
Once you
understand the
psychology of your
customer on each
platform, you can
really penetrate the
market.
19. Want to know more?
Follow me on twitter and
ask me your questions.
@Keithsol
www.sociallyin.com