Millennials 101: The Demographic
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This slide is helping understand the millennial generation demographic. The type of stuff they are interested in and their spending habits.
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Where we can look for demographics of the future.
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Millennials are not shy and tell us exactly how they want to receive information and how they want to be targeted. Brands do not necessarily listen and frankly that is unacceptable.
The technology that is available in the marketplace has never made it easier for brands and marketers alike to design personal information streams tailored to the individual. Organizations are struggling to understand what is happening in their world. In past years, brands created campaigns designed for the masses.
Traditionally campaigns were targeted at a specific segment of the population, but that is as far as it went. There was no thought or plan targeting the consumer at the individual marketing level. Millennials count for 2.5 billion people, nearly 35% of the world's population and have undoubtedly ushered baby boomers out of the "buying power" seat with social media as their biggest ally. The estimated millennial spending in 2015 is expected to reach $2.45 trillion globally. All those dollars up for grabs it is no wonder companies are feeling the pressure.
As the whole world is going digital, it is not surprising Millennials or otherwise known as the "Y" Generation have rapidly transformed the way brands interact with the customer. The main focus of organizations is to create marketing strategies that will engage customer behavior through their desired communication channel. The advancement of technology has transformed the way millennials expect brands to accommodate their wants and needs. Millennials want a brand to have socially conscious platforms that are committed to making a difference in the world. Millennials want it all and are not afraid to ask for it. Above all, they want to buy from a company who makes them feel special and values their loyalty.
Millennials are shaking up the way organizations communicate with customers and compelling companies to update their entire business strategies to stay relevant. Organizations that embrace the changes millennials are demanding are seeing an increase in customer acquisitions and retention. A brand that is going to give them the personalized treatment they expect will be laughing at their competitors all the way to the bank.
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Ever wondered why the two hottest words in marketing today are Millennial and Multicultural?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are Explorers (4Cs) driven by the mega need of discovery while the older segment (25-34) are Aspirers (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
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Si les prises de parole concernant les g辿n辿rations Y et Z sont l辿gion, il 辿tait primordial pour Starcom dadopter une prise de position limpide sur ces termes surexploit辿s. Notre 辿tude est une photographie de la soci辿t辿, une immersion dans le monde des 束 jeunes 損 travers une recherche documentaire, des interviews dexperts et la synth竪se des 辿tudes que nous avons r辿alis辿es pour nos clients sur ces cibles. Et 7.3 9 27 2010
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Real-world examples from nonprofits getting it right.Millennials & Gen Z
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Health and Its Importance
Health is a fundamental aspect of human life, influencing overall well-being and the ability to lead a fulfilling life. It is a dynamic state of physical, mental, and social well-being, not merely the absence of disease. The importance of health cannot be overstated, as it affects longevity, productivity, and quality of life. A healthy individual can contribute to society, achieve personal goals, and experience a sense of fulfillment. Good health enables people to engage in daily activities effectively, maintain relationships, and pursue ambitions without the constraints of illness or disability.
Influencing Factors of Health
Several factors influence an individual's health, including biological, environmental, social, and lifestyle-related elements:
Genetics: Inherited traits play a crucial role in determining susceptibility to certain diseases and overall health conditions.
Environment: Clean air, safe drinking water, and proper sanitation contribute to overall health, while pollution and hazardous surroundings can cause health issues.
Nutrition: A balanced diet rich in essential nutrients helps maintain good health, prevent diseases, and support growth and development.
Physical Activity: Regular exercise strengthens muscles, improves cardiovascular health, and enhances mental well-being.
Mental Health: Psychological well-being is as important as physical health. Stress, anxiety, and depression can impact overall health.
Social Factors: Economic status, education, and community support affect access to healthcare and healthy lifestyle choices.
Healthcare Access: Availability and affordability of healthcare services determine the ability to prevent, diagnose, and treat illnesses.
Health and Behaviour
Health and behavior are closely linked. Personal habits and lifestyle choices significantly impact overall health. Unhealthy behaviors such as smoking, excessive alcohol consumption, poor diet, and sedentary lifestyles can lead to chronic diseases such as diabetes, hypertension, and cardiovascular diseases. On the other hand, adopting healthy habits like regular exercise, balanced nutrition, and stress management contributes to overall well-being.
Health Beliefs
Health beliefs shape an individual's approach to well-being and medical care. Cultural, religious, and personal beliefs influence how individuals perceive health and illness. Some may rely on traditional remedies, while others trust modern medicine. Understanding these beliefs is crucial for effective healthcare interventions and health promotion efforts.
Advantages of Good Health
Maintaining good health provides several advantages, including:
Increased life expectancy
Enhanced productivity and efficiency
Better mental health and emotional stability
Improved quality of life
Reduced healthcare costs and burden on medical systems
Greater ability to handle stress and challenges
Enhanced social and family relationships
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Why Is Minneapolis Home to Some of the Best Spas in the Midwest.pdfHalo Healing Therapies North Loop
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Millennials 101: The Demographic
- 1. WHO ARE THE MILLENNIALS? Photo Cred: millennial2020.com
- 2. THEY ARE THE CHILDREN OF
- 3. Together, They make up of about 30% of the population in the Unites States ~80 Million Total
- 4. When Were They Born? Through
- 5. THEY ARE THE MOST DIVERSE GENERATION Caucasian Black Asian Hispanic Other/Mix
- 6. FACTS 69% percent support legalizing marijuana
- 7. 81% Are On Facebook
- 8. 55% Have Taken A Selfie
- 9. MILLENNIALS WILL SPEND 2.45 TRILLION IN 2015
- 10. 41% HAVE MADE A PURCHASE USING THEIR SMARTPHONE
- 11. DO NOT IGNORE THEM!!!
- 12. This is the first generation where the universe literally does revolve around them. They control everything they want to see and trash the rest. Brands HAVE to be IN the conversation and NOT interrupting it. PROVIDE VALUE and REAP THE RETURNS!
- 13. ABOUT ME Being a Millennial myself. I understand this generation. CEO of Sociallyin - Digital advertising agency focused on reaching Millennials. @Keithsol