際際滷

際際滷Share a Scribd company logo

Miller lite advertisement

Download as PPTX, PDF
Justin Budniewski
Justin Budniewski

This advertisement for Miller Lite uses Halloween imagery and a vampire-themed bottle to appeal to consumers emotionally. The ad depicts a bottle with a vampire cape driving away from the city as the sun rises, with the quote "Sink your fangs into great taste" intended to leave a lasting impression. While portraying only the positive aspects of drinking, the ad aims to get viewers to associate Miller Lite with the Halloween experience in order to increase sales without discussing any negatives of alcohol consumption.

1 of 6
Downloaded 12 times
Miller Lite Advertisement Justin J. Budniewski
Miller lite advertisement
Bottle is the biggest item Duel color scheme (Light & Dark) Vampire cape on the bottle At first glance the cape looks like a superman cape Plenty of contrast Quote is the last thing someone notices Halloween concept Visual Components
Sink your fangs into great taste relates to the consumer This quote also gives a sexual aspect to the ad The setting the ad is in shows that Miller Lite is the beer for Halloween The bottle has condensation on it because of the sun coming up, also is being driven away from the city due to the sun Visual Analysis
The whole point of the ad is to get the consumer to buy Miller Lite This isnt done with the typical beer ad that shows that if you have this beer certain things will happen to you This is done by just having the ad design speak for itself and leave a lasting image on you as the consumer The mode of appeal that is present in the ad is completely emotionally Further Visual Analysis
The ad doesnt show all the things that go along with alcohol The only side that is being portrayed within the ad is the positives that going along with alcohol This is only one side because alcohol bring negatives along with the positives Miller Lite is giving the quote based solely on their word The ad gives a relatively harmless feel to alcohol but it is just like the others trying to sell the experience in addition to the product Analysis

More Related Content

Miller lite advertisement

  • 3. Bottle is the biggest item Duel color scheme (Light & Dark) Vampire cape on the bottle At first glance the cape looks like a superman cape Plenty of contrast Quote is the last thing someone notices Halloween concept Visual Components
  • 4. Sink your fangs into great taste relates to the consumer This quote also gives a sexual aspect to the ad The setting the ad is in shows that Miller Lite is the beer for Halloween The bottle has condensation on it because of the sun coming up, also is being driven away from the city due to the sun Visual Analysis
  • 5. The whole point of the ad is to get the consumer to buy Miller Lite This isnt done with the typical beer ad that shows that if you have this beer certain things will happen to you This is done by just having the ad design speak for itself and leave a lasting image on you as the consumer The mode of appeal that is present in the ad is completely emotionally Further Visual Analysis
  • 6. The ad doesnt show all the things that go along with alcohol The only side that is being portrayed within the ad is the positives that going along with alcohol This is only one side because alcohol bring negatives along with the positives Miller Lite is giving the quote based solely on their word The ad gives a relatively harmless feel to alcohol but it is just like the others trying to sell the experience in addition to the product Analysis