Mind the gap_with_jtbd_thomas_froehlich
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This document appears to be a collection of slides and images from Thomas Fr?hlich, a designer at IBM. It includes slides about Fr?hlich's background and experience in various design roles over the past 10 years, as well as slides discussing design processes, frameworks, and concepts. There are also numerous images without descriptions, which seem to be included for illustrative purposes.
Mind the gap_with_jtbd_thomas_froehlich
- 1. ? 2014 HERE | Anja Riedelsheimer | Thomas H┨tter | 04.30.2015Foto: Sven Ellger
- 2. Thomas Fr?hlich | May 2018 Thomas Fr?hlich Designer, IBM Services, Watson IoT Industry Lab @tohu_
- 3. Thomas Fr?hlich | May 2018
- 4. 4 Thomas Fr?hlich | February 2018 Today My Last 10 Years Business Design Design Management Product Design Animation Design Design Education
- 5. Thomas Fr?hlich | May 2018 A Designer enjoying to make the world a better place by enabling clients to craft really good experiences.
- 6. Thomas Fr?hlich | May 2018 A Designer enjoying to make the world a better place by enabling clients to craft really good experiences.
- 7. Thomas Fr?hlich | May 2018
- 8. HERE Library | 2015.01.29 | by Thomas H┨tter | Company con?dential 10 Bahnhof L┨denscheid/ Kim Kaiser Thomas Fr?hlich | May 2018
- 9. HERE Library | 2015.01.29 | by Thomas H┨tter | Company con?dential 11 Australia / Twitter Thomas Fr?hlich | May 2018
- 10. HERE Library | 2015.01.29 | by Thomas H┨tter | Company con?dential 12 Australia / Youtube Thomas Fr?hlich | May 2018
- 11. The 12 knights of the round table Thomas Fr?hlich | May 2018
- 12. Thomas Fr?hlich | May 2018
- 13. Thomas Fr?hlich | May 2018 The Squiggle by Damien Newman
- 14. Thomas Fr?hlich | May 2018 !
- 15. Thomas Fr?hlich | May 2018 Jenga players wikipedia: Jenga https://www.youtube.com/watch?v=JFVg9ChOixY
- 16. Thomas Fr?hlich | May 2018 'Mine' sayers Finding Nemo https://www.youtube.com/watch?v=p-3e0EkvIEM
- 17. Thomas Fr?hlich | May 2018 corporate amnesia Asterix & Obelix: The Place that sends you mad https://www.youtube.com/watch?v=JtEkUmYecnk
- 18. Thomas Fr?hlich | May 2018
- 19. Thomas Fr?hlich | February 2018Thomas Fr?hlich | May 2018
- 20. 22 Thomas H┨tter | September 2015 symbian symbian meego windows nokia xasha samsung full-touch5-way MeeGo Windows Phone Asha Nokia X Android iOS Windows Symbian Thomas Fr?hlich | May 2018
- 21. Thomas Fr?hlich | May 2018 public transport directions (=walk + pt) map context detail NOKIA DRIVE dragortap tap from or to if drive selected as transp mode tap object longtap back place page search + recent search + suggestions pan & scan + open address page maps placessearch results address page favourites public transport page search search places favourites NOKIA MAPS longtap dragortap dragortap not in the stack dragortap dragortap tap item directions back tap item tap object tap object tap object tap object tap objecttap object tap item search search tap fire key or suggestion pan & scan + open address page longtap back& showonmapbackback=exit share save call open in web send mail upload a picture write a review
- 22. Thomas Fr?hlich | May 2018Thomas Fr?hlich | May 2018 Illustration by Kerstin Michaelis
- 23. Thomas Fr?hlich | May 2018 map view maps settings account settingssupport favorites walk search livecaster premium service grid 2 1 exit? blub delete? B ? A menu service cluster screen cluster screen detail container artefacts home on LSK action action action path condition action action deleting... deleted! ... ABC blub screen with timeout process notification radio button list all variations of one screen custom implementation of native notification from options menu, context-sensitive menu, dialogue menu, on screen indication pop-up pop-up with timeout in settings via LSK "options" via onscreen button or choice from option menu action directs on same screen the entry point to the screen is cruscial for the tap path blub tap path blub blub OVI MAPS 3.03 092027 drive route planner my position map 1 (menu - search) map 5 point me to (menu - search) menu map 2 (select - back) send? messenge r messenge r messenge r sending... delete? deleted! save? saved! map 3 jumpnav (menu - list) calling... end call! menu map 4 jumpnav (menu - back) menu drive set destination set destination/ drive search entry point? rede?ne home entry point? rede?ne home drive/walk entry point? rede?ne home set destination rede?ne home my position walk/drive add to route entry point? entry point? other send? messenge r messenge r messenge r sending... service grid walk favorites drive navigation 3D walk navigation 2D events lonely planet michelin stop? places 3 (menu - map) saved routes organise collections create collection? created! ovi login? synchronise logging in... synching... synched! create?created! check 2 add ok 2 save send? messenge r messenge r messenge r sending... rename? icon? delete? deleted! route overview simulation mode save?saved! help online help exit? home home destination? settings support account 2D 3D satellite terrain walk overview dashboard helponline help save? saved! night mode volume zoom in zoom out repeat different route my position reset all reset exit? help 4 address search search by coordinates address book editing options writing language? help online help exit? cut copy search disclaimer nokia account livecaster facebook account change username? change password? connecting... settings sign out? remove account? removing... personal informatio n security settings login automatically yes/no ?rst name last name date of birth gender email phone number contact method current psw? verifying... new psw? verify psw? synchronising... psw changed! remove account? removing credentials exit? exit? exit? internet Navigation Synchroni sation Map Network destinatio n Connectio n Roaming warning Time indicatior Automatic zoom Backlight walk guidance Drive guidance home location train ferrytoll road ferry tunnel route selection motorway preferred route ferry system of measurem ent maximum memory use memory to be used categories synchronis ation at start-up and shut-d. manual metric imperial F: Memory Card E: Mass memory 10-100% slider category 26 category 1 ... optimised shorter route faster route trigger above 80 km/h trigger below 80 km/h time of arrival travel time off on system default optimised always on rede?ne? ... English (UK) - with stree... beeps and vibrations afrikaans - female urdu - female ... off on internet ... online of?ine Traf?c info update every 40 minutes every 20 minutes every 10 minutes every 5 minutes Manual Reroute due to traf?c Always ask Automatic Safety spot warner Off Only visual On no yes no yes no yes no yes no yes straight line streets no yes save? my position search 1 - 30 km/h Speed limit warner on off Speed limit warner unmark mark 1 - 30 km/h menu menu menu menu menu menu menu menu menu 1 search + category (menu - map) 2 search + category (menu - back) menu menu lifecaster ?nding locations... nearby locations list what are u up to? add photo? camera gallery sharing location... share location location shared... updating location... update location menu menu menu menu menu menu menu menu menu menu menu menu menu menu menu moviesmovies categories moviesmovies event detail page moviesmovies location detail page call? messenge r browser mail go online view full description view other venues change/select date? change location enter city searching... later (more) loading... moviesmovies categories landing page promo further away (more) moviesmovies city guide choose/select topic? moviesmovies categories change/select order? further away (more) loading... loading... menu menu menu menu menu menu weather moviesmoviesdetail page menu detail cont 1 detail cont 2 (options inside) menu menu menu calling... end call! sending... close! route settings Route menu exit? help online help traf?c info help update results 1 (menu - map) results 3 (select - back) results 2 (menu - back) menumenu category search 2 (select - back) category search 1 (menu - back) menu sub categ. 2 (select - back) sub categ. 1 (menu - back) menu history 1 (menu - map) history 2 (select - back) menu places 2 (menu - map) places 1 (select - back) menu transport mode drive walk transport mode quickstart p1 FAQ FeedbackAbout terms & conditions quickstart p2 menu menu menu menu menu save? saved! rate menu submit thank you report this place does not exist anymore report submitted wrong location select country streetname number postcode city country incorrect informatio n name phone fax email categ. 2 category subcateg. 2 place inappropri ate submit submit submit spam / sexual / privacy / violent menu menu menu menu menu menu menu menu options ?ick 2 change view drive navigation 2Ddrive navigation arrows drive navigation overview my position entry point? route 1 route 2 delete route point clear route? route 1 (show route - cancel) route 2 (options - back) exit? help online help save? saved! skip route point add route point? my position edit route point route 2 move mode route 1 move mode add route point toolbox map view satellite view terrain view landmarks perspective mode off on 3D 2D night day update colaction from search walk/drive add to route Thomas Fr?hlich | May 2018
- 24. Thomas Fr?hlich | May 2018 Job to be done How the experience gets the user¨s job done. Architecture How the experience is assembled and what it¨s made of. Aesthetics How the experience looks, moves and sounds. Interaction How the user uses the experience. tangible intangible 4 3 2 1
- 25. ? Nokia Internal Use Only Thomas Fr?hlich | May 2018 show where I am, what¨s around and how to get there. Make me feel like local, wherever I travel. Foto by Tracy Rolling
- 26. process Thomas Fr?hlich | May 2018
- 27. Thomas Fr?hlich | May 2018
- 28. Thomas Fr?hlich | May 2018
- 29. Thomas Fr?hlich | May 2018
- 30. 32 Thomas Fr?hlich | May 2018 Design Phases Product Development Process CVP themes epics user stories polished & even stable drawer elegant tabletop base legs chop cut shape sand bend ?t select paint lets you write letters without a pad and store your stationary. Is small & sexy right at the window. 7 6 5 43210 alphabetareleasemaintenance retirement combine X birth themes done epics done MeeGo s60 Thomas Fr?hlich | May 2018
- 31. Thomas Fr?hlich | May 2018Thomas Fr?hlich | May 2018 Double Diamond | British Design Council
- 32. Thomas Fr?hlich | May 2018 discover de?ne develop deliver double diamond: British Design Council
- 33. Thomas Fr?hlich | May 2018 discover de?ne develop deliver thinking making
- 34. Thomas Fr?hlich 2018 make abstract understand real Discover De?ne Experiment Experience
- 35. Thomas Fr?hlich | May 2018 Jobs to be done
- 36. Thomas Fr?hlich | May 2018 https://blog.intercom.com/the-dribbblisation-of-design/
- 37. Thomas Fr?hlich | May 2018 https://blog.intercom.com/accidentally-invented-job-stories/
- 38. Thomas Fr?hlich | May 2018 http://www.alanklement.com/
- 39. Thomas Fr?hlich | May 2018 https://jtbd.info/know-the-two-very-di?erent-interpretations-of-jobs-to-be-done-5a18b748bd89
- 40. Thomas Fr?hlich | May 2018 ＾What job did you hire that milkshake for?￣ ！ C l ay C h r i s te n s e n Thomas Fr?hlich | May 2018
- 41. Thomas Fr?hlich | May 2018 Customers don¨t buy products or services. They hire various solutions at various times to get an array of jobs done. ＾ Clay Christensen
- 42. t i m e y o u r s e r v i c e c o m p e t i t o r ¨s s e r v i c e serviceperformance c u s t o m e r d e m a n d the innovator¨s dilemma W h e n c u s t o m e r s s w i t c h The Innovator¨s Dilemma, Clay Christensen, 1997 Thomas Fr?hlich | May 2018
- 43. Thomas Fr?hlich | May 2018 re a l a b s t ra c t u n d e r s t a n d m a ke better taste better design more options
- 44. Thomas Fr?hlich | May 2018 re a l a b s t ra c t u n d e r s t a n d m a ke Reframe jobs-to-be-done understand the job, events and forces that led the user to hire this product
- 45. Thomas Fr?hlich | May 2018 re a l a b s t ra c t u n d e r s t a n d m a ke Address user needs understand the job, events and forces that led the user to hire this product Reframe jobs-to-be-done thick - morning commuter substantial & easy to buy small - evening children fast to consume
- 46. Airbnb ｀feel like a local when on travel¨ -> independent travel / individualism Competition: travel guide book, Google, asking friends, Snapchat ｀sending content under control¨ -> exploring sexuality w/o bullying Competition: love letter, Skype, secret spots (hotels) Groupon ｀getting deals / cheaper prices¨ -> get off your couch Competition: TV, organising a happening, bars, travel agency, Milkshake ｀having a tasty drink¨ -> breakfast and entertainment during commute Competition: bagel, bananas and doughnuts Thomas Fr?hlich | May 2018
- 47. Thomas Fr?hlich | May 2018Thomas Fr?hlich | May 2018 From the Jobs-to-be-done Handbook by Chris Spiek & Bob Moesta
- 48. Thomas Fr?hlich | May 2018 PUSH PULL INERTIA ANXIETY SWITCHING CURRENTPRODUCT NEWPRODUCT PROBLEMSWITH CURRENTPRODUCT BENEFITSOF NEWPRODUCT EXISTINGHABITS &SWITCHINGCOSTS WORRIESABOUT NEWPRODUCT Jobs-to-be-done Handbook | Chris Spiek & Bob Moesta | Illustration Aarron Walter
- 49. Thomas Fr?hlich | May 2018 FUNCTIONAL 1 EMOTIONAL 2 SOCIAL 3 ODI | Ulwick | Illustration Aarron Walter
- 50. Thomas Fr?hlich | May 2018 DON¨T GUESS
- 51. Thomas Fr?hlich | May 2018 FIND OUT! From the Jobs-to-be-done Handbook by Chris Spiek & Bob Moesta
- 52. ＾If you can¨t explain it simply, you don¨t understand it well enough￣ ！ A l b e r t E i n s te i n
- 53. IBM Hill Statement Thomas Fr?hlich | May 2018
- 54. ? 2017 IBM Corporation || IBM Design How to build a Hill H I L L S Who? Speci?c user or class of users. What? Speci?c user enablement. Wow? Speci?c and di?erentiating value to the user.
- 55. IBM Design :: IBM Confidential :: ?2016 IBM Corporation Hills Epics User Story Epics User Story User Story User StoryNeed Statements
- 56. ? 2017 IBM Corporation || IBM Design Hills align our teams ? around solving the right problems for our users. H I L L S
- 57. job story Thomas Fr?hlich | May 2018
- 58. From Alan Klement based on Dribblisation of Design by Intercom Thomas Fr?hlich | May 2018
- 59. Thomas Fr?hlich | May 2018 Product JTBD Job Story Job StoryJob Story User Story User Story User Story User Story User Story User Story User Story User Story User Story
- 60. Thomas Fr?hlich | May 2018 Job stories are describing the what & why, the problem, the job to be done, never the how!
- 61. Thomas Fr?hlich | May 2018 Search 50 px 30 px Search 50 px 30 px Search 50 px 30 px 6 MONDAY MORNING I do have other 5 minutes... UH,need to rush to the shower... it seems that trains are on time ... The yellow train just before mine ... I have 8 minutes ... She needs to be sure she wakes up on time to al - low time to shower before work She needs to know if there is any variation to the norm in oder to know the length of the train journeys to calculate when to leave her house and what time she arrives at work Caf└ !"#$%&''' &%()$*%*+''' ,+%&%-)$''' ( ( 7 6 5PDP Gates
- 62. Thomas Fr?hlich | May 2018 When I have am on my way to a place which I'm not familiar with and the bus suddenly got stuck in tra?c So I can get to my appointment right in time without any stress. I want to be able to leave the bus get an alternative PT o?ered Situation Need Goal and some guidance how to reach the PT as I am not knowing the area Alternative Route to known destination goalneedsituation need
- 63. Thomas Fr?hlich | May 2018 When I have am on my way to a place which I'm not familiar with and the bus suddenly got stuck in tra?c So I can get to my appointment right in time without any stress. I want to be able to leave the bus get an alternative PT o?ered Situation Need Goal and some guidance how to reach the PT as I am not knowing the area Alternative Route to known destination goalneedsituation need anxieties motivations intended outcome triggering event desire
- 64. Thomas Fr?hlich | May 2018 Ask users & cluster insights (event happens) (anxieties, motivation or desire) (outcome)
- 65. Thomas Fr?hlich | May 2018 start with situation 1 (event happens) (anxieties, motivation or desire) (outcome)
- 66. Thomas Fr?hlich | May 2018 identify related outcome 1 (event happens) (anxieties, motivation or desire) (outcome) 2
- 67. Thomas Fr?hlich | May 2018 resolve causality 1 (event happens) (anxieties, motivation or desire) (outcome) 23
- 68. Thomas Fr?hlich | May 2018 (event happens) When´, I want´, So I can´ (this, this and that) (outcome) write sentences
- 69. Thomas Fr?hlich | May 2018 Situation Needs Goals
- 70. Thomas Fr?hlich | May 2018 Situation Needs Goals
- 71. Thomas Fr?hlich | May 2018 Situation Needs Goals
- 72. Thomas Fr?hlich | May 2018 Situation Needs Goals
- 73. Thomas Fr?hlich | May 2018 Situation Needs Goals ? ?
- 74. Thomas Fr?hlich | May 2018 Situation Needs Goals 1. 2.
- 76. ? 2014 HERE | Anja Riedelsheimer | Thomas H┨tter | 04.30.2015
- 77. Thomas Fr?hlich | May 2018 Job Board developed by Antje Friedrich-Engel, Anja Riedelsheimer, Nicola Plaisant, Thomas Fr?hlich
- 78. Thomas Fr?hlich | May 2018 JTBD reminds us about why customers switch. Job Story describes real user needs in context Job Boards bridge to agile development practices and enable scope validation and learning
- 79. ?n Thank you! Thomas Fr?hlich | May 2018