The document discusses the problems that clutter causes in design including poor usability, confusion, and lack of revenue. It advocates for simplicity in design, noting that simple designs are often the best. Simple designs are easier to scan and understand. The key is to build for scanning by removing unnecessary elements and keeping the design clean and focused on the most important information.
51. The ProblemHeavy content is a designers worst enemy because it creates clutter which reduces the effectiveness of our communication.
52. ¡° ¡±A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.- Antoine De Saint-Exupery