Mining Local Sources for Competitive Intelligences
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The document discusses strategies for mining local sources for competitive intelligence. It outlines various local sources that can provide demographic, economic, regulatory, political and social information not found elsewhere. These include federal, state and local government data; local media; social media; specialized sites; and local experts. The document provides examples of specific sources for local demographics, economics, issues, companies and people. It emphasizes having a plan but being flexible, using both online and human sources, and talking to locals to find information.
Mining Local Sources for Competitive Intelligences
- 1. 珂庄稼庄稼乙油晦看界温鉛油皆看顎姻界艶壊油韓看姻油遺看馨沿艶岳庄岳庄厩艶油鴛稼岳艶鉛鉛庄乙艶稼界艶 1/24/2012 SCIPColoradoChapter Agenda Why bother? Mining Local Sources for Strategies Competitive Intelligence Sources Marcy Phelps Phelps Research mphelps@phelpsresearch.com Twitter: @marcyphelps 2 Local for CI Information about the environment in which companies/people live, work, operate ResearchOnMainStreet.com Demographic Economic Regulatory PhelpsResearch.com/speaking Political Social 際際滷share.net/marcyphelps 3 4 Local for CI Challenges In-depth coverage not found elsewhere Fewer sources Coverage of small, private companies Harder to find Mass layoffs Later releases Natural disasters Information not always uniform across Local feel/insights locations Smaller samples/less reliable 5 6 MarcyPhelps 3032390657 PhelpsResearch www.phelpsresearch.com mphelps@phelpsresearch.com www.MarcyPhelps.com 1
- 2. 珂庄稼庄稼乙油晦看界温鉛油皆看顎姻界艶壊油韓看姻油遺看馨沿艶岳庄岳庄厩艶油鴛稼岳艶鉛鉛庄乙艶稼界艶 1/24/2012 SCIPColoradoChapter Strategy Strategy Use a variety of sources online and human Know your geography How will the information be used? Small locations don't live in isolation Know when to pay Consider alternatives 7 8 Key sources Federal government Local media State/local Social media Demographics governments Specialized sites Economics Issues Local organizations Local experts Companies People KEY SOURCES 9 10 Local demographics Local economics New American FactFinder BLS Geographic Guide factfinder2.census.gov bls.gov/guide/geography statelocalgov.net BEA Regional Economic Accounts Chambers of Commerce bea.gov/regional Claritas MarketPlace American FactFinder snipurl.com/21uq9bh censtats.census.gov 11 12 MarcyPhelps 3032390657 PhelpsResearch www.phelpsresearch.com mphelps@phelpsresearch.com www.MarcyPhelps.com 2
- 3. 珂庄稼庄稼乙油晦看界温鉛油皆看顎姻界艶壊油韓看姻油遺看馨沿艶岳庄岳庄厩艶油鴛稼岳艶鉛鉛庄乙艶稼界艶 1/24/2012 SCIPColoradoChapter Local economics Local issues Google News advanced search Topix.com Economic development orgs InOtherNews.us Chambers of Commerce LocalTweeps.com Economists, journalists HelloMetro.com GovScan.com Stateline.org YourEconomy.org Librarians, journalists Econdev, other organizations 13 14 Companies People BizJournals.com abyznewslinks.com NewsLink.org Wink.com InfoUSA.com ChirpCity.com Placeblogger.com LinkedIn advanced search ThomasNet.com Guidestar.org Chambers of Commerce, econdev orgs Petersons.com 15 16 Going local Have a plan but be flexible, creative Use the web to find leads, sources Talk to the locals www.ResearchOnMainStreet.com ResearchNOTES www.PhelpsResearch.com/researchnotes 17 18 MarcyPhelps 3032390657 PhelpsResearch www.phelpsresearch.com mphelps@phelpsresearch.com www.MarcyPhelps.com 3