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SWOT and PESTLE on Mirasol Resort

S
SHARANYAMENDON

The document summarizes an analysis of the Mirasol Resort in Daman, India. It identifies the resort's strengths as its large infrastructure, suitability for weddings, environmentally-friendly practices, and good food. Weaknesses include poor room service, lack of transportation, inconvenient wifi, and high waterpark costs. Opportunities exist in India's growing economy, technology usage, and environmental attitudes. Threats include regulations around employment, pollution, and data privacy. The analysis recommends improving services, adding a cafeteria and gym, and providing sports facilities to attract more customers.

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Where life meets leisure, Daman Sharanya Mendon
SWOT and PESTLE on Mirasol Resort
S T W O ANALYSIS
STRENGTH WEAKNESS The Infrastructure of The Mirasol Resort is wide and huge. Best resort for wedding occasions, at Daman The resort is environment friendly as they have planted many trees It has a good lake view for any event photoshoot The food provided by the resort is good and hygiene The Management for the resort is good and well - maintained Room services are not good and appropriate in resort The resort does not provide pick and drop facilities to the customers The resort is inconvenience and too far from the city The WIFI Facility is inconvenient in the resort In Waterpark the costumes are more costlier The Waterpark is too small
OPPORTUNITIES THREATS Mandatory employee benefits is the threat for the resort as they need to provide provident fund to the employees Attitudes of people towards green or ecological products for usage in the resort Consumer protection and e commerce is very strict in the country The economic growth rate and inflation is stable in the country Demographics and skill level of the population is high New technology are used in the resort to provide services Bank loan interest rate are low in the economy
MIRASOL RESORT ANALYSIS P E S T E L
POLITICAL ECONOMIC The transport to the resort has to change after crossing the boundary as the Toll Naka fares are very high. This is threat for the resort The economic growth rate and inflation is stable in the country which is opportunity to the resort Bank loan interest rate is stable which is opportunity to the resort Trade regulations & tariffs related to services is threat for the resort Mandatory employee benefits is the threat for the resort as they need to provide provident fund to the employees There is Bureaucracy and interference in resort industry by government which is threat to the resort The resort has wage legislation where they cannot provide minimum wages and work for overtime to employees which is also the threat
SOCIAL - CULTURE TECHNOLOGICAL Demographics and skill level of the population is high which is opportunity for the resort Attitudes towards the environmental consciousness is improved in the country where people would like to visit the resort which is opportunity WIFI connected card facility to open the doors of the rooms are the new technology used is the opportunity There is Technologys impact on product offering where the room service can be called from one call is the opportunity for the resort
ENVIRONMENTAL LEGAL The Bad weather can affect badly to the resort environment specially in monsoon which is threat for the resort There are many regulations related to air and water pollution in Resort industry which is threat for them Attitudes of people towards green or ecological products for usage can be threat for the resort Attitudes of customers towards support for renewable energy is high which is the threat for the resort. Consumer protection and e commerce is very strict in the country which can be threat for the resort Data Protection Law where the resort cannot disclose the data of customers to anyone is threat for the resort Employment Law can be threat for the resort where the employee cannot be work overtime Health and safety law carries threat for the resort
RECOMMENDATIONS The services should be improved in the resort The resort should provide cafeteria to attract more customers It should also provide Gymnasium for health conscious customers The Ground space is big in the resort so, they can provide sports materials such as football, tennis net, etc. The resort should provide club to attract the customers to enjoy
BANNER ADVERTISEMENT LOOKING FOR THE PERFECT HOLIDAY GETAWAY? A PLACE YOU PUT YOUR HEART AND SOUL INTO DEVKA BEACH ROAD, NEAR BHIMPORE, NANI DAMAN, KADAIYA VILLAGE, MARWAD, DAMAN AND DIU 396210 CONTACT NO. : +91 7574861906 EMAIL ID. : for@Mirasol.in
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T H A N K Y O U !

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SWOT and PESTLE on Mirasol Resort

  • 1. Where life meets leisure, Daman Sharanya Mendon
  • 4. STRENGTH WEAKNESS The Infrastructure of The Mirasol Resort is wide and huge. Best resort for wedding occasions, at Daman The resort is environment friendly as they have planted many trees It has a good lake view for any event photoshoot The food provided by the resort is good and hygiene The Management for the resort is good and well - maintained Room services are not good and appropriate in resort The resort does not provide pick and drop facilities to the customers The resort is inconvenience and too far from the city The WIFI Facility is inconvenient in the resort In Waterpark the costumes are more costlier The Waterpark is too small
  • 5. OPPORTUNITIES THREATS Mandatory employee benefits is the threat for the resort as they need to provide provident fund to the employees Attitudes of people towards green or ecological products for usage in the resort Consumer protection and e commerce is very strict in the country The economic growth rate and inflation is stable in the country Demographics and skill level of the population is high New technology are used in the resort to provide services Bank loan interest rate are low in the economy
  • 7. POLITICAL ECONOMIC The transport to the resort has to change after crossing the boundary as the Toll Naka fares are very high. This is threat for the resort The economic growth rate and inflation is stable in the country which is opportunity to the resort Bank loan interest rate is stable which is opportunity to the resort Trade regulations & tariffs related to services is threat for the resort Mandatory employee benefits is the threat for the resort as they need to provide provident fund to the employees There is Bureaucracy and interference in resort industry by government which is threat to the resort The resort has wage legislation where they cannot provide minimum wages and work for overtime to employees which is also the threat
  • 8. SOCIAL - CULTURE TECHNOLOGICAL Demographics and skill level of the population is high which is opportunity for the resort Attitudes towards the environmental consciousness is improved in the country where people would like to visit the resort which is opportunity WIFI connected card facility to open the doors of the rooms are the new technology used is the opportunity There is Technologys impact on product offering where the room service can be called from one call is the opportunity for the resort
  • 9. ENVIRONMENTAL LEGAL The Bad weather can affect badly to the resort environment specially in monsoon which is threat for the resort There are many regulations related to air and water pollution in Resort industry which is threat for them Attitudes of people towards green or ecological products for usage can be threat for the resort Attitudes of customers towards support for renewable energy is high which is the threat for the resort. Consumer protection and e commerce is very strict in the country which can be threat for the resort Data Protection Law where the resort cannot disclose the data of customers to anyone is threat for the resort Employment Law can be threat for the resort where the employee cannot be work overtime Health and safety law carries threat for the resort
  • 10. RECOMMENDATIONS The services should be improved in the resort The resort should provide cafeteria to attract more customers It should also provide Gymnasium for health conscious customers The Ground space is big in the resort so, they can provide sports materials such as football, tennis net, etc. The resort should provide club to attract the customers to enjoy
  • 11. BANNER ADVERTISEMENT LOOKING FOR THE PERFECT HOLIDAY GETAWAY? A PLACE YOU PUT YOUR HEART AND SOUL INTO DEVKA BEACH ROAD, NEAR BHIMPORE, NANI DAMAN, KADAIYA VILLAGE, MARWAD, DAMAN AND DIU 396210 CONTACT NO. : +91 7574861906 EMAIL ID. : for@Mirasol.in
  • 13. T H A N K Y O U !