Mirrorball Capabilities
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Mirrorball is a full-service experience design agency that creates emotional experiences to enhance how businesses engage with consumers. They partner with brands seeking cultural relevance to develop boundary-pushing, immersive experiences through strategic planning, creative development, production management, and more. Their case studies highlight large-scale activations that effectively increased brand awareness and engagement among target demographics through experiential marketing, digital integration, and cultural relevance.
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Mirrorball Capabilities
- 1. MIRRORBALL
- 2. WERE A FULL-SERVICE EXPERIENCE DESIGN AGENCY Mirrorball develops emotional experiences that matter & strives to enhance the way businesses participate in our lives. Partnering with brands who desire greater cultural relevance, Mirrorball creates work that is boundary-pushing and deeply immersive. Mirrorball combines smart strategy and creative that moves people at their core.
- 3. OUR CAPABILITIES EXPERIENCE DESIGN | CONSUMER & CULTURAL INSIGHTS | IMMERSIVE THEATRE IRL TO DIGITAL INTEGRATION | ENGAGEMENT STRATEGY | CONTENT CREATION | CREATIVE DEVELOPMENT ARCHITECTURE & DESIGN | PRODUCTION MANAGEMENT
- 4. OUR CAPABILITIES IN THE REAL WORLD MUSIC AND FILM FESTIVAL ACTIVATIONS | POP-UP RETAIL | CULTURAL IMMERSIVE WORKSHOPS SCALABLE TOURING | MOBILE TOURS | PRODUCT LAUNCHES | BRAND AWARENESS EVENTS STUNTS | GUERRILLA MARKETING | IMMERSIVE SPACES | PERMANENT INSTALLATIONS BRANDING & DESIGN | POSITIONING | DIGITAL STRATEGY
- 5. Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guides However, if you find yourself MEET MICHAEL BLATTER CEO | FOUNDER LAUNCHED MIRRORBALL IN 2003 Michael Blatter is a maverick in experience design and influencer marketing, pioneering the art of connecting brands and relevant popular culture. In 2003, Blatter launched Mirrorball, quickly becoming known for creating epic, award-winning experiences and moving consumer engagements. After 25+ years steeped in the art of live events, Blatter turned his attention to understanding the science. With experts in anthropology, psychology, and neuroscience, he developed Emotional Memory Design (EMD), an approach to experience design that utilizes a menu of carefully curated emotions intended to help consumers generate powerful, long lasting memories that can influence sentiment and behavior.
- 6. JACK DANIELS 40,000 CHECK-INS | 20 THEMED ROOMS | 40 MM SOCIAL IMPRESSIONS HOUSE NO. 7
- 7. Jack Daniels is one of Americas most iconic brands, but fame and ubiquity wasnt translating into relevance among millennial whiskey drinkers. Inspired by a life on the road that Jacks biggest fans and advocatesmusicianslived throughout the years, we created House No. 7, a multi-channel marketing platform, where the lines between real and the imaginary blur. After sparking interest in key markets across social and digital platforms, the House No. 7 experience launched in 2015 and has seen over 40,000 people check-in to date. Guests have interacted with our 20 themed rooms, partied by the House pool, and drank plenty of Jack Daniels. Want even more? Its all been captured by over 40 million social impressions so far and a #1 trending hashtag in NYC and Miami. JACK DANIELS HOUSE NO. 7 40,000 CHECK-INS | 20 THEMED ROOMS | 40 MM SOCIAL IMPRESSIONS
- 8. JACK DANIELS 40,000 CHECK-INS | 20 THEMED ROOMS | 40 MM SOCIAL IMPRESSIONS POP -UP
- 9. For Jack Daniels 150th Anniversary, we wanted to celebrate the history, personality and culture of Jack and his beloved hometown of Lynchburg, Tennessee. We took the stories of Jack Daniels and spiked them with local craftspeople and culture to create a bridge between Lynchburg and other cities, the past and the present. From an old-school barbershop, to a full-service country store, virtual reality Lynchburg travel agency, and a rocknroll music shopnot to mention live performances and special VIP performances to get the blood pumpingeach stop along the way has enticed thousands to be introduced or reintroduced to what makes Jack Daniels the best whiskey, from sun up to sundown. Our memorable storytelling moments and immersive, emotional experiences left audiences wanting more of Jack Daniels. And with almost 100 million social impressions and more stops around the countrythe spirit of Jack and Lynchburg wont be forgotten anytime soon. POP UP XX VISITORS | 100 MM SOCIAL IMPRESSIONS JACK DANIELS
- 10. MOUNTAIN DEW 1,000 + ATTENDEES | 200,000 .COM VISITORS DEATH BOWL
- 11. Deathbowl to Downtown renewed Dews relevance among an elusive young male demographic and demonstrated its Fuel the Core positioning in an authentic way. Deathbowl to Downtown documented skateboardings evolution from the parks of the 70s and 80s to the streets of the 90s. The NYC premiere drew celebrity skaters 1,000 + attendees, including international press. Dew also staged regional screening events, sampled product, hosted after-parties and distributed influencer kits with film screeners and collateral to skate shops to promote the film. A pop-up retail gallery in New York Citys SoHo area featured Deathbowl to Downtown memorabilia and photography. Footage on Dews website garnered more than 200,000 unique visitors. A sweepstakes for an exclusive skate weekend trip to NYC achieved more than 35,000 unique visitors and 9,000 entries. The documentary sparked hundreds of blog discussions worldwide. In short, it was the film skaters had been waiting for. MOUNTAIN DEW DEATHBOWL TO DOWNTOWN 1000 + ATTENDEES | 200,000 .COM VISITORS
- 12. PERRIER 25,000 + ATTENDEES | 7500 SAMPLES | 997% INCREASE IN MIRCROSITE VISITS ART
- 13. During Art Basel in Miami, Perrier brought artists designs to life as massive interactive installations, driving awareness while encouraging consumer voting and social-sharing among 50,000 cultural enthusiasts and influencers. Perriers strategy consists of digital engagements, event sponsorships and product giveaways, including street sampling from the trunk of a colorful Perrier-branded 1979 Rolls-Royce Silver Shadow II. The effort reached more than 25,000 attendees and distributed 7,500 Perrier samples. Perrier also unveiled a vibrant new mural in the citys Wynwood Arts District by JonOne, the contemporary artists first outdoor installation in the U.S. in more than 10 years. The microsite, PerrierLovesMiami.com, serves as a hub for all Miami Art Week-related content and in 2014 generated all-time high page views, a 997 percent increase in visits since 2013. PERRIER ART BASEL 25k+ ATTENDEES | 7500 SAMPLES | 997% INCREASE IN MICROSITE VISITS
- 14. mirrorball.com 134 West 25th Street bmccarrick@mirrorball.com 212.604.9988 THANK YOU