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MISF presentation Feb 7 2013

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Mary Vincenti
Mary Vincenti

This document provides an overview of marketing services offered by a boutique marketing agency, including marketing strategy, graphic design, printing, website creation, video production, and social media strategy. It then lists several Catholic schools, parishes, and organizations as clients of the agency. The final section displays graphs showing student enrollment trends for three schools over time.

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MISF presentation Feb 7 2013
Boutique Marketing Agency ? Marketing Strategy, ? Graphic Design, Printing, Mailing, Fulfillment, ? Website Creation, Video and 360 Tours, ? Social Media Strategy and Placement. My help cometh from the Lord, which made heaven and earth. Psalm 121
? All Saints School, MN ? Benedictine University, Lisle ? Catholic Education Foundation, Joliet ? Our Lady of Ransom, Niles ? Pax Christi Church, Rochester, MN ? St. Casimir School, Wells, MN ? St. Dennis Church and School, Lockport ? St. Joan of Arc Church and School, Lisle ? St. John the Baptist, Winfield ? St. Mary of the Angels, Chicago ? St. Mary Magdalene, Joliet ? St. Mary Nativity, Joliet ? St. Patrick Church, Lemont ? St. Procopius Abbey, Lisle
121 Creative Communications Client St Dennis 2011-current Enrollment 186 - 241 St Dennis 300 250 200 150 100 50 St Dennis 0
121 Creative Communications Client St John Baptist 2009-2011* Enrollment 197-249 St John Baptist 300 250 200 150 100 50 St John Baptist 0 *2011: Principal Julie Tobin leaves St John the Baptist.
121 Creative Communications Client St Mary Nativity 2009-2011* Enrollment 101-199 St Mary Nativity 250 200 150 100 50 St Mary Nativity 0 *Pastor Fr. Chris Groh is reassigned to St. Mary Magdalene.
MISF presentation Feb 7 2013
¡°The task of the leader is to get his people from where they are to where they have not been.¡± Henry Kissinger
BRANDING
A name becomes a brand when people develop an emotional connection.
BRAND ¡°A name becomes a brand when people link it to other things.¡± Tim Calkins, The Kellogg School of Management
WHAT IS A BRAND? Most Important Long-Term Asset ? Reputation ? Association ? Perception ? Loyalty
WHY BUILD A STRONG BRAND? 3 most important reasons: ? To differentiate ? To create loyalty ? To develop immediate associations
WHAT DOES YOUR BRAND STAND FOR? SURVEY RESULTS
MISF presentation Feb 7 2013
MISF presentation Feb 7 2013
Market your uniqueness
Sets your school apart (list only key words from the survey) Unique Quality (list only key words from the survey) Culture (list only key words from the survey)
CREATE MESSAGE ?Be unique ?Be relevant ?Be honest ?Be simple ?Be real Consumers tune out mass messaging and blanket communications.
Integrate all marketing elements Establish a single, focused message
MISF presentation Feb 7 2013
Integrate all marketing elements. Establish a single, focused message.
MISF presentation Feb 7 2013
LEADERSHIP DEFINES SCHOOLS F.A.B. ? F ¨C Features of your school Curricular / Co-curricular ? A ¨C Advantages of your school Key messages / unique qualities ? B ¨C Benefits to your students Make it personal
MISF presentation Feb 7 2013
F ¨C Features ? Your story ? Curricular/Co-curricular offerings ? Teachers credentials ? Physical plant / athletic fields
A ¨C Advantages ? School well respected ? Varied educational opportunities ? Teachers are tried and true among young and new ? Students engaged during the day
B ¨C Benefits ? Full enrollment ? $$ for co-curricular programs ? Students focused on educational foundation along with new methodology ? Critical thinking and learning environment
DEVELOP MESSAGE INTO A PLAN Four ¡°C¡¯s¡± of Marketing Cost (investment, budget for marketing) Customer (demographic) Communication (delivery of your message) Competition (messages/slogans/ads)
COST: What is the primary goal? Secondary goal? What existing resources can be re-purposed? What new resources will you need to forecast/budget?
CUSTOMER: Data / Research ? One on One interviews ? Meetings with leadership ? Demographic data analysis ? Community research ? Prospects ? Current parents ? Alumni
COMMUNICATE: Advertisements E-news campaigns Flyers Mailings Mobile Websites Publicity Social media Targeted media Website
Landing Page Church & School Website
MISF presentation Feb 7 2013
THE QR CODE http://www.qrstuff.com/ http://qrcode.kaywa.com/ http://www.the-qrcode-generator.com/
Hillcrest Academy
MISF presentation Feb 7 2013
COMPETITION: Public Private
Build Measure Define your roadmap! Implement Set Build Craft
BRANDING CAMPAIGN Create | design brand ? Include logo, tagline, key messages ? Represent the parish and school mission ? Easily recognizable ? Speaks to parents, parishioners, students, community ? Visible, wearable
AWARENESS CAMPAIGN ? Date and event specific ? Included Marketing Collateral, Media Advertising, Print, Personal Outreach ? Targeted specific audience ? Invited multiple constituents to get involved
AWARENESS CAMPAIGN Examples: ? Chamber of Commerce ? Participation in the local parade ? Ads in local papers and radio ? Letters to current parents /alumni with referral card and brochure
Social Media Effectively sharing your message ? Facebook ? Twitter ? E-blasts ? Website ? Mobile Website
LAUNCH YOUR PLAN!
THANKS! Q&A

More Related Content

MISF presentation Feb 7 2013

  • 2. Boutique Marketing Agency ? Marketing Strategy, ? Graphic Design, Printing, Mailing, Fulfillment, ? Website Creation, Video and 360 Tours, ? Social Media Strategy and Placement. My help cometh from the Lord, which made heaven and earth. Psalm 121
  • 3. ? All Saints School, MN ? Benedictine University, Lisle ? Catholic Education Foundation, Joliet ? Our Lady of Ransom, Niles ? Pax Christi Church, Rochester, MN ? St. Casimir School, Wells, MN ? St. Dennis Church and School, Lockport ? St. Joan of Arc Church and School, Lisle ? St. John the Baptist, Winfield ? St. Mary of the Angels, Chicago ? St. Mary Magdalene, Joliet ? St. Mary Nativity, Joliet ? St. Patrick Church, Lemont ? St. Procopius Abbey, Lisle
  • 4. 121 Creative Communications Client St Dennis 2011-current Enrollment 186 - 241 St Dennis 300 250 200 150 100 50 St Dennis 0
  • 5. 121 Creative Communications Client St John Baptist 2009-2011* Enrollment 197-249 St John Baptist 300 250 200 150 100 50 St John Baptist 0 *2011: Principal Julie Tobin leaves St John the Baptist.
  • 6. 121 Creative Communications Client St Mary Nativity 2009-2011* Enrollment 101-199 St Mary Nativity 250 200 150 100 50 St Mary Nativity 0 *Pastor Fr. Chris Groh is reassigned to St. Mary Magdalene.
  • 8. ¡°The task of the leader is to get his people from where they are to where they have not been.¡± Henry Kissinger
  • 10. A name becomes a brand when people develop an emotional connection.
  • 11. BRAND ¡°A name becomes a brand when people link it to other things.¡± Tim Calkins, The Kellogg School of Management
  • 12. WHAT IS A BRAND? Most Important Long-Term Asset ? Reputation ? Association ? Perception ? Loyalty
  • 13. WHY BUILD A STRONG BRAND? 3 most important reasons: ? To differentiate ? To create loyalty ? To develop immediate associations
  • 14. WHAT DOES YOUR BRAND STAND FOR? SURVEY RESULTS
  • 18. Sets your school apart (list only key words from the survey) Unique Quality (list only key words from the survey) Culture (list only key words from the survey)
  • 19. CREATE MESSAGE ?Be unique ?Be relevant ?Be honest ?Be simple ?Be real Consumers tune out mass messaging and blanket communications.
  • 20. Integrate all marketing elements Establish a single, focused message
  • 22. Integrate all marketing elements. Establish a single, focused message.
  • 24. LEADERSHIP DEFINES SCHOOLS F.A.B. ? F ¨C Features of your school Curricular / Co-curricular ? A ¨C Advantages of your school Key messages / unique qualities ? B ¨C Benefits to your students Make it personal
  • 26. F ¨C Features ? Your story ? Curricular/Co-curricular offerings ? Teachers credentials ? Physical plant / athletic fields
  • 27. A ¨C Advantages ? School well respected ? Varied educational opportunities ? Teachers are tried and true among young and new ? Students engaged during the day
  • 28. B ¨C Benefits ? Full enrollment ? $$ for co-curricular programs ? Students focused on educational foundation along with new methodology ? Critical thinking and learning environment
  • 29. DEVELOP MESSAGE INTO A PLAN Four ¡°C¡¯s¡± of Marketing Cost (investment, budget for marketing) Customer (demographic) Communication (delivery of your message) Competition (messages/slogans/ads)
  • 30. COST: What is the primary goal? Secondary goal? What existing resources can be re-purposed? What new resources will you need to forecast/budget?
  • 31. CUSTOMER: Data / Research ? One on One interviews ? Meetings with leadership ? Demographic data analysis ? Community research ? Prospects ? Current parents ? Alumni
  • 32. COMMUNICATE: Advertisements E-news campaigns Flyers Mailings Mobile Websites Publicity Social media Targeted media Website
  • 33. Landing Page Church & School Website
  • 35. THE QR CODE http://www.qrstuff.com/ http://qrcode.kaywa.com/ http://www.the-qrcode-generator.com/
  • 38. COMPETITION: Public Private
  • 39. Build Measure Define your roadmap! Implement Set Build Craft
  • 40. BRANDING CAMPAIGN Create | design brand ? Include logo, tagline, key messages ? Represent the parish and school mission ? Easily recognizable ? Speaks to parents, parishioners, students, community ? Visible, wearable
  • 41. AWARENESS CAMPAIGN ? Date and event specific ? Included Marketing Collateral, Media Advertising, Print, Personal Outreach ? Targeted specific audience ? Invited multiple constituents to get involved
  • 42. AWARENESS CAMPAIGN Examples: ? Chamber of Commerce ? Participation in the local parade ? Ads in local papers and radio ? Letters to current parents /alumni with referral card and brochure
  • 43. Social Media Effectively sharing your message ? Facebook ? Twitter ? E-blasts ? Website ? Mobile Website

Editor's Notes

  • #24: MARKETING Curricular / Co-curricular features and advantagesBenefits for your students Communicate to your audience
  • #25: MARKETING Curricular / Co-curricular features and advantagesBenefits for your students Communicate to your audience