Miss Kerala is a beauty pageant that has been held annually since 1999 to empower young Malayalee women. Over 25,000 women from across India and the Middle East participate in auditions to be selected among the top 50 to compete. Contestants showcase their talents in areas like dance, singing, and public speaking. They undergo training to build confidence and learn important skills. One woman is crowned Miss Kerala, along with two runners-up. The week-long event generates over 1 crore rupees of media coverage each year. Miss Kerala 2013 was announced and will include auditions in several cities, a week of training for finalists, and a televised final event with celebrity judges. Sponsorship opportunities are