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Mission Statement
- 1. Our mission is to develop cutting edge strategies to promote drivers, teams and sponsors through vigorous public relations, branding, presence in social media and sponsorship activation. It is our goal to create an all-encompassing identity for you that will ensure you a connection with your fans. Our team works collectively with you to develop a strategic public relations and branding plan. We are recognized as promoters and flag-wavers in the social media community, staying at the forefront of the social media movement. Voight Motorsports Management has added resources we can to offer you, in addition to the original focus mentioned previously, we offer these services in addition to building your brand. We think outside the box and work to build cutting edge promotional programs that fit both the client and the sponsor’s needs. We go beyond promising big ideas and solutions here at Voight Motorsports Management. To exceed your expectations and deliver the tools and resources necessary to achieve results, we lend our expertise to the latest trends, consumer trends, and brand awareness – giving our clients strategic advantages that catapult them above their competitors. We offer results-oriented media relations specialist with extensive experience in sports PR on behalf your team, sponsor and driver. We employ nothing but innovative team players with strong detail-oriented, problem-solving, relationship-building and follow-through skills that continuously have the your organization’s best interest in mind in order to achieve success through creative channels and effective communication. We have served as primary media contact for an extensive list of drivers from ARCA to The Nextel Cup Series. We organize and maintain driver’s schedules: including media inquiries, fan events autograph and hospitality events to fulfill our sponsor obligations to their clients and employees. We write targeted stories and pitch them nationally as well as locally. Voight Motorsports Management provide updates to pit road reporters and tweet to fans during race events and work with producers to develop compelling feature stories designed to highlight team sponsors. Voight Motorsports Management facilitates garage tours educating guests
- 2. during sponsor hospitality events. We update weekly results, photos, statistics, race advances and post-race reports on website and through all forms of media. We engage fan interaction with social media outlets between team, sponsors and drivers with fan giveaways, promotions and contests. We truly are your final destination for all your teams, and sponsors needs in racing. Specialties ï‚· Established a Media Existence for all team Media Relations Directed Public Relations for Teams, Sponsors and Drivers Handled all Strategic Planning and Messaging Compiled and Posted Press Releases and Corporate Communications Pitched Stories Developed original Content for the Team Writing & Editing AP Style Social Media Handled all Crisis Communications Developed Strategic Branding programs Client / Sponsorship Relations Event Planning Worked to develop team Websites Developed Media Kits and Hero Cards Designed apparel Promoted the company at various events
- 3. Led tours and assisted in hosting various events held at the race track Developed autograph sessions ï‚· Designed track apparel and souvenirs ï‚· Promoted the company at various events and trade shows ï‚· Led tours and assisted in hosting various events held at the race track ï‚· Managed all social media ï‚· Assisted in planning and scheduling events for race ceremonies and special occasions ï‚· Compiled and posted press releases ï‚· Contacted and provided sponsors and marketing partners for the company ï‚· Coordinated pre-race activities and ceremonies ï‚· Initiated new and creative elements for race teams ï‚· Coordinated the proposal and placement of media engagements and marketing materials ï‚· Managed social media interaction via Twitter and Facebook, email marketing, and other promotions ï‚· Developed ideas for original content relevant to the NASCAR Nationwide Series ï‚· Created and submitted sponsorship/advertising proposals ï‚· Client / Sponsorship Relations ï‚· Create and implement extensive public relations and social media plans to maximize exposure for team and sponsors ï‚· Utilize traditional and social media to effectively engage fans and media members with news, sponsor promotions and other key information ï‚· Develop relationships with key motorsports and non-motorsports media members ï‚· Provide assistance with sponsor relations including facilitating hospitality appearances, serving as a liaison between driver and sponsor and creating valuable media placement
- 4. ï‚· Handled all public relations and marketing responsibilities for the team and drivers Managed daily media schedule and sponsor obligations for driver Established media presence for drivers and teams, including social and traditional media Develop and implement innovative media relations strategy to garner national and local placements for the sport and its athletes, events and key personnel. Maintain regular communication with journalists to place stories on and off the sports page in major media outlets. Serve as primary media contact and spokesperson, responding to media inquiries, providing official statements and implementing crisis communications plan. Manage corporate communications by developing messaging and dissemination strategies for internal and external constituents. Develop and execute national and local level PR initiatives, including in-market media tours, satellite media tours, radio media tours, video news feeds, and sponsor-driven publicity initiatives. Manage written communications strategy by drafting, editing and approving press materials in AP-style. Serve as main day-to-day contact for team, venue, manufacturer and broadcast publicists
- 5. Served as internal liaison with competition, operations, sales, business affairs and marketing Edelman-Matter and Golin-Harris.