Mk0016 advertising management and sales promotion winter 2014
- 1. SMU MBA winter 2014 Solved assignment April/may 2015 exam SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT SUPPORT AVAILABLE AGAIN. B.Sc IT and M.Sc IT assignment also available CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-Per Subject ONLY CONTACT US ON mbaassignmenthelps@gmail.com DRIVE WINTER 2014 PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) SUBJECT CODE & NAME MK0016- Advertising Management and Sales Promotion BK ID B 1809 CREDIT & MARKS 4 Credits, 60 marks 1 Explain the different types of Advertising copy. Definition of Advertising copy Explanation of types 2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising. Meaning of DAGMAR approach Explanation of DAGMAR approach 3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising. Definition of advertising Characteristics
- 2. objectives 4 What is ¡°above the line¡± and ¡°below the line¡± activities with respect to marketing communications? Explain the concept in detail. Define media Explanation of the concepts ¡°above the line¡± and ¡°below the line¡± 5 Describe the AIDA model of consumer response hierarchy with the help of diagram. Explanation of AIDA model Diagram 6 Describe some of the strategies for effective marketing and advertising in rural market. Discuss the nature of rural market Strategies SMU MBA winter 2014 Solved assignment April/may 2015 exam SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT SUPPORT AVAILABLE AGAIN. B.Sc IT and M.Sc IT assignment also available CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-Per Subject ONLY CONTACT US ON mbaassignmenthelps@gmail.com