Mk0018¨C international marketing winter 2014
- 1. SMU MBA winter 2014 Solved assignment April/may 2015 exam SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT SUPPORT AVAILABLE AGAIN. B.Sc IT and M.Sc IT assignment also available CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-Per Subject ONLY CONTACT US ON mbaassignmenthelps@gmail.com DRIVE WINTER 2014 PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) SUBJECT CODE & NAME MK0018¨C International Marketing BK ID B 1811 CREDIT & MARKS 4 CREDITS, 60 MARKS 1 The orientation of a company¡¯s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework. A Management orientations Effect on international marketing 2 How do international economic institutions affect international marketing strategy of MNCs? Explain the role of any two of them. A Effect Role of any two institutions 3
- 2. Define the concept and scope of international marketing research. A Concept Scope 4 Differentiate between national and international products, global and standardised products with examples. A Difference Examples 5 Write short notes on: a) Containerization b) 4 PL operators A a) Role and benefits of containerization b) Meaning and role of 4PL operators 6 Choose a product and explain how you will prepare sevensteps in a global e-marketing plan? Choosing the product Global e marketing plan SMU MBA winter 2014 Solved assignment April/may 2015 exam SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT SUPPORT AVAILABLE AGAIN. B.Sc IT and M.Sc IT assignment also available
- 3. CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-Per Subject ONLY CONTACT US ON mbaassignmenthelps@gmail.com