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Mkg plan social media strategy-hs-3jan13

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This document provides guidance on using social media for business marketing. It defines social media as online platforms for participation in conversations. For businesses, social media allows tapping into conversations about brands to participate, get insights and make better decisions. The document recommends developing a social media presence on platforms like blogs, LinkedIn, Facebook, Twitter, YouTube and Flickr to build exposure, drive traffic to websites, and generate leads. It provides an action plan including tools, company strategy, and types of content to post. The strategy aims to position the company as an expert in its field and engage target audiences like exhibitors, organizations and visitors.

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Social Media Marketing for Business #Definition Markets have become conversations. Social media are the online platforms and locations that provide a way for people to participate in these conversations. For individuals it is a way to connect and share content with friends, colleagues and like-minded people. For businesses it is a way to tap into what people are saying about your brand, your product and/or your service, participate in the conversations, be open to new ideas and then use these insights to make better business decisions.
Social Media Marketing for Business OR If you want to build a ship, dont drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. Antoine de Saint - Exup辿ry
Social Media Marketing for Business WHY? It gives fans and followers the prospective customers, audience. It helps driveing traffic to the company website. It helps generate leads. THATS RIGHT, social media generates leads, a marketers gold mine!
COMPANY STRATEGY ExpoOnline.com to be recognized as the best platform for the Global Business Community that offers the opportunity to reach and be reached by other businesses from around the world (B2B) coupled by a Business to Government (B2G) directory that offers a wealth of information from trusted sources.
Social media in Expoonline.com #Action Plan The Tools The Company The Content
Social media in Expoonline.com THE TOOLS
Blog a Blog registered at Word Press. It is going to be used as a hub for distribution of content/articles. The Blog must be integrated in the website. Remember!!! if our social media traffic doesnt convert into a lead, it isnt helping our business bottom line. So ... for the BLOG we need a specific behavior ... like : 1. Create a blog SERIAL - a kit of blog posts around one particular subject. 2. Do a data compilation of all the critical data points someone in our industry might need to know. 3. Prepare presentations - power points can easily be converted into downloadable pdf! 4. Prelaunch an old offer 5. Record interviews or debates - all you need is a video camera and 15 minutes of two peoples time! 6. Create templates and checklists -- these require very little writing, too 7. Reach out to partners to create co-branded content that eases the content creation burden.
LinkedIn a professional and business oriented Social media platform. It is a channel for market conversations and discussions Company page regularly updated Virtual Exhibitions Group provoking specialized discussions to become the expert of the field of online exhibitions as well as promoting, branding and gather the experts Provoking discussions and make comments on other posts + direct contact with specialists that might be interested to become partners and associates. Answer questions
Facebook This is the most popular Social Media Platform. It is critical for: Companys exposure ; Branding ; SEO https://www.facebook.com/hannovermesse.fanpage - a very good example on developing specialized applications.
Twitter - Twitter usage - be relevant and engage the conversation by offering tips and other insights + branding + SEO + exposure https://twitter.com/hannover_messe
YouTube presentation videos, training videos on a regular basis both for customers and companies team partners and associates, Tradeshows videos that ExpoOnline participates. https://www.youtube.com/user/ikeaUSA
Flickr Photo sharing platform with a very successful SEO. Print Screen of stands of our customers + adequate description + our companys activity photos 際際滷Share all brochures + advertisement that we make offline + presentations Google+ - comparatively new one very appropriate for branding, exposure and SEO
The Company Internal Employee Policy basic rules/recommendations for online behavior regarding ExpoOnline.com Every employee can become a Brand Ambassador. Social Media Department under the Marketing and Sales Department, with separate budget. We need copy writers. We need applications to be developed for the main page (for the additional pages later) and for each compaign we will launch anytime. The application development can be outsourced. Close communication with Country/ Regional Managers Content from the company departments to Social media Dept. HR announcements, advertisement in media, brochures, Country Managers information and news Training What is Social Media? How ExpoOnline is presented and behaves? What any employee can add on or take advantage of?
The Content MAINLY : TEXT. Brochures, job announcements, customer promotion, content from partners globaly etc. PHOTOS. Print Screens from exhibitors, offline events, content from partners globally VIDEOS. presentation videos, Interview with Mr. Kaisis, a number of training videos both for customers and companies team partners and associates, Tradeshows videos that ExpoOnline participates. ... CONTESTS, OFFERS, POLLS, TEMPLATES .... ALL DEPARTMENTS ENGAGEMENT
Company target audiences 1.Exhibitors - Operating Locally - Operating Internationally a.Existing and potential exporters of goods and services b.Companies aiming to provide services to foreign companies 2. Organizations/ Associations -Government Organizations, Regional Institutions and Associations that want to host their own exhibitions and profit from it. 3. Visitors that login to our website for information or scouting for new business partners, thus creating traffic for it and the need for exhibitors to reach them 4. Partners and Assossiates
Social Media to Target Customers Excellent customer/client service Partners recruiting Updates on brand, products, and services Product/service promotions Education of the customer around our value Making our brand go viral on the web Informing our target of changes in our industry, products, and services Acting as a thought-leader by taking the lead in online education
Channel Integration Website all logos and links to all Social Media profiles Blog and Social Media Profiles reflect and updates all the changes in the other channels Email template signature + links to Social Media Print logos of the social media we participate
Top 20 1. Internal Employee Policy 2. Country Managers informing them about the Social media Marketing Policy of the Commpany 3. Setting up a budget and structure for Social Media Marketing Option 1: Setting up a Department with minimum two journalists recruited/copywriters+ Budget for promotion /advertisement Option 2: Social Media Agency Services Application development, company strategy and implementation (could be inhouse done together with the marketing/sales department) 4.Website new landing pages, Blog integration etc 5.Trainings/meetings with the team - setting up the communication channels 6.Prepare Company Social Media Strategy 7.Contact online media leaders - blogs, online newspapers etc. 8.Facebook create landing / welcome pages, offer exclusive deals / coupons, and even sell our products. Promoted Posts, Sponsored Stories, and regular advertising. Try different types of advertising to help build likes and engagement, as well as sending visitors who click on ads to our website or landing pages. 9.LinkedIn - COMMUNICATION / ENGAGEMENT 10.Twitter - Follow key people in the industry, if possible, to answer any questions they might ask their followers. The smallest interactions could lead to the biggest deals. Have in mind the advertisement as well.
Top 20 11. YouTube register a new channel and producing minimum 5 videos and every month a new video + customers videos 12. Flickr publishing photos from events and images 13. 際際滷Share prepare a professional presentation + all brochures that are used offline 14. Advertising Campaign report of what has been done so far + results as to have the basis 15. HUBSPOT software for managing the Internet promotion 16. Email marketing the IT department to manage the execution 17. Social media is changing rapidly in a month or two, there may be dozens of new features, designs, and advertising options available from various social networks. Keep up to date with the latest changes and ready to adapt to the next wave of changes as they come! This will help ensure that the business is utilizing social media to its fullest extent for engagement, lead generation, and conversions 18. Create videos 19. Create photos/images/designs 20. Create articles and tips

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Mkg plan social media strategy-hs-3jan13

  • 1. Social Media Marketing for Business #Definition Markets have become conversations. Social media are the online platforms and locations that provide a way for people to participate in these conversations. For individuals it is a way to connect and share content with friends, colleagues and like-minded people. For businesses it is a way to tap into what people are saying about your brand, your product and/or your service, participate in the conversations, be open to new ideas and then use these insights to make better business decisions.
  • 2. Social Media Marketing for Business OR If you want to build a ship, dont drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. Antoine de Saint - Exup辿ry
  • 3. Social Media Marketing for Business WHY? It gives fans and followers the prospective customers, audience. It helps driveing traffic to the company website. It helps generate leads. THATS RIGHT, social media generates leads, a marketers gold mine!
  • 4. COMPANY STRATEGY ExpoOnline.com to be recognized as the best platform for the Global Business Community that offers the opportunity to reach and be reached by other businesses from around the world (B2B) coupled by a Business to Government (B2G) directory that offers a wealth of information from trusted sources.
  • 5. Social media in Expoonline.com #Action Plan The Tools The Company The Content
  • 6. Social media in Expoonline.com THE TOOLS
  • 7. Blog a Blog registered at Word Press. It is going to be used as a hub for distribution of content/articles. The Blog must be integrated in the website. Remember!!! if our social media traffic doesnt convert into a lead, it isnt helping our business bottom line. So ... for the BLOG we need a specific behavior ... like : 1. Create a blog SERIAL - a kit of blog posts around one particular subject. 2. Do a data compilation of all the critical data points someone in our industry might need to know. 3. Prepare presentations - power points can easily be converted into downloadable pdf! 4. Prelaunch an old offer 5. Record interviews or debates - all you need is a video camera and 15 minutes of two peoples time! 6. Create templates and checklists -- these require very little writing, too 7. Reach out to partners to create co-branded content that eases the content creation burden.
  • 8. LinkedIn a professional and business oriented Social media platform. It is a channel for market conversations and discussions Company page regularly updated Virtual Exhibitions Group provoking specialized discussions to become the expert of the field of online exhibitions as well as promoting, branding and gather the experts Provoking discussions and make comments on other posts + direct contact with specialists that might be interested to become partners and associates. Answer questions
  • 9. Facebook This is the most popular Social Media Platform. It is critical for: Companys exposure ; Branding ; SEO https://www.facebook.com/hannovermesse.fanpage - a very good example on developing specialized applications.
  • 10. Twitter - Twitter usage - be relevant and engage the conversation by offering tips and other insights + branding + SEO + exposure https://twitter.com/hannover_messe
  • 11. YouTube presentation videos, training videos on a regular basis both for customers and companies team partners and associates, Tradeshows videos that ExpoOnline participates. https://www.youtube.com/user/ikeaUSA
  • 12. Flickr Photo sharing platform with a very successful SEO. Print Screen of stands of our customers + adequate description + our companys activity photos 際際滷Share all brochures + advertisement that we make offline + presentations Google+ - comparatively new one very appropriate for branding, exposure and SEO
  • 13. The Company Internal Employee Policy basic rules/recommendations for online behavior regarding ExpoOnline.com Every employee can become a Brand Ambassador. Social Media Department under the Marketing and Sales Department, with separate budget. We need copy writers. We need applications to be developed for the main page (for the additional pages later) and for each compaign we will launch anytime. The application development can be outsourced. Close communication with Country/ Regional Managers Content from the company departments to Social media Dept. HR announcements, advertisement in media, brochures, Country Managers information and news Training What is Social Media? How ExpoOnline is presented and behaves? What any employee can add on or take advantage of?
  • 14. The Content MAINLY : TEXT. Brochures, job announcements, customer promotion, content from partners globaly etc. PHOTOS. Print Screens from exhibitors, offline events, content from partners globally VIDEOS. presentation videos, Interview with Mr. Kaisis, a number of training videos both for customers and companies team partners and associates, Tradeshows videos that ExpoOnline participates. ... CONTESTS, OFFERS, POLLS, TEMPLATES .... ALL DEPARTMENTS ENGAGEMENT
  • 15. Company target audiences 1.Exhibitors - Operating Locally - Operating Internationally a.Existing and potential exporters of goods and services b.Companies aiming to provide services to foreign companies 2. Organizations/ Associations -Government Organizations, Regional Institutions and Associations that want to host their own exhibitions and profit from it. 3. Visitors that login to our website for information or scouting for new business partners, thus creating traffic for it and the need for exhibitors to reach them 4. Partners and Assossiates
  • 16. Social Media to Target Customers Excellent customer/client service Partners recruiting Updates on brand, products, and services Product/service promotions Education of the customer around our value Making our brand go viral on the web Informing our target of changes in our industry, products, and services Acting as a thought-leader by taking the lead in online education
  • 17. Channel Integration Website all logos and links to all Social Media profiles Blog and Social Media Profiles reflect and updates all the changes in the other channels Email template signature + links to Social Media Print logos of the social media we participate
  • 18. Top 20 1. Internal Employee Policy 2. Country Managers informing them about the Social media Marketing Policy of the Commpany 3. Setting up a budget and structure for Social Media Marketing Option 1: Setting up a Department with minimum two journalists recruited/copywriters+ Budget for promotion /advertisement Option 2: Social Media Agency Services Application development, company strategy and implementation (could be inhouse done together with the marketing/sales department) 4.Website new landing pages, Blog integration etc 5.Trainings/meetings with the team - setting up the communication channels 6.Prepare Company Social Media Strategy 7.Contact online media leaders - blogs, online newspapers etc. 8.Facebook create landing / welcome pages, offer exclusive deals / coupons, and even sell our products. Promoted Posts, Sponsored Stories, and regular advertising. Try different types of advertising to help build likes and engagement, as well as sending visitors who click on ads to our website or landing pages. 9.LinkedIn - COMMUNICATION / ENGAGEMENT 10.Twitter - Follow key people in the industry, if possible, to answer any questions they might ask their followers. The smallest interactions could lead to the biggest deals. Have in mind the advertisement as well.
  • 19. Top 20 11. YouTube register a new channel and producing minimum 5 videos and every month a new video + customers videos 12. Flickr publishing photos from events and images 13. 際際滷Share prepare a professional presentation + all brochures that are used offline 14. Advertising Campaign report of what has been done so far + results as to have the basis 15. HUBSPOT software for managing the Internet promotion 16. Email marketing the IT department to manage the execution 17. Social media is changing rapidly in a month or two, there may be dozens of new features, designs, and advertising options available from various social networks. Keep up to date with the latest changes and ready to adapt to the next wave of changes as they come! This will help ensure that the business is utilizing social media to its fullest extent for engagement, lead generation, and conversions 18. Create videos 19. Create photos/images/designs 20. Create articles and tips