Defy and Redefine...
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A different TCAD R&D center for semiconductor and optoelectronics process & device simulations requires new ideas and brave reasoning of Technical Marketing and Poject Management.
Defy and Redefine...
- 1. An Overseas Attempt: A different R&D center failed by the headquarters Vincent Tsao 2015.1.21
- 2. Critical Thinking A different TCAD R&D center for semiconductor and optoelectronics process & device simulations requires new ideas and brave reasoning of Technical Marketing and Project Management.
- 4. Philosophy
- 6. － Small business visibility Without why, it’s hard to remember how. ― David Bohm, Quantum physicist ? B2B branding Product usage Information effectiveness LED, PV, Laser Buyer’s risk reduction CMOS, HEMT, Power Value added & images Co-projects ? Customer’s job to be done:
- 7. Business & Brand Strategy
- 8. －小公司可以创造大改变
- 9. －小公司能够拥有新思维
- 11. An Unseen Problem ? R&D projects have difficulty in expecting or measuring the result even following a strict procedure. An easy-to- use model of project management is required for all the team members. 工程師最大的問題是公司如何帶領他們 ― Steve Jobs ? My original ideas shaped thru years of experience: 1. The David Star Project Management Model 2. The TPDS Clear-Tech Teamwork Doctrines
- 12. － PMP/PMBOK myths Resource-Based View 策略理論視溝通 . 文化為 足以增進問題解決 . 提升技術品質的組織軟實力 說不出理由的專案金三角 Scope Time Cost Scope Schedule Performance Resource ( 舊版 ) ( 新版 )
- 13. The DSPM Model ?研發專案重心在品質而非資源 ?研發專案包含整合與執行二層面 ?策略規範整合而作業左右執行 ?活動不能根據複雜的程序和難懂的概念 ?指導原則應有技術管理的共通性 ?新模型必須可由專案成員操作 軍事原理： 戰略應以戰術作 基礎，戰術必須 能達成戰略。 QFD: Quality Function Deployment
- 14. The TPDS Doctrines ?Trusting and trusted down to the field operation ground ( 於實際作業行動之層次上彼此信賴 ) ?Positioning and performance gauged on the customer’s needs ( 績效定位於顧客導向之決定與衡量 ) ?Driven and driving through a working feedback mechanism ( 建立維持良性互動之有效回饋機制 ) ?Scope and scaling to govern management by objectives ( 範疇和尺度規範了目標管理之內容 )
- 15. － Expectations ? A balanced East & West approach! ( 建立品質機能展開 ) ? Steady, endurable product upgrade ? Organic growth of technical people ? Lessons learned ( 成功或失敗 ) ? R&D constitution ( 制度 / 體質 ) ? Business & brand strategy alignment ( 標竿學習 BMW)
- 16. － In a word Plan is nothing. Planning is everything. ― Dwight D. Eisenhower ( 艾森豪 ) PMP/PMBOK tells about the procedure in a plan. DSPM & TPDS paradigm works on the dynamics of planning!