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Customer value is determined by comparing the benefits of an offering to its costs and alternatives. Customer loyalty is a commitment to repurchase a preferred product despite other options. Customer satisfaction results from a product meeting or exceeding expectations, and highly satisfied customers are more profitable by remaining customers longer, purchasing more, and providing positive word-of-mouth.
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Customer value is determined by comparing the benefits of a product or service offering against its costs and alternative options. Customer satisfaction results from a customer's perception of a product or service's performance relative to their expectations. Highly satisfied customers are more loyal, purchase more, provide positive word-of-mouth advertising, offer ideas to companies, and have lower acquisition costs than new customers.Micro fridge
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- 2. CUSTOMER VALUE Is the difference between the prospective customers evaluation of all benefits and all the cost of an offering and perceived alternatives. http://image.slidesharecdn.com/1224691062kotlermm13ebasic05-110217072449-phpapp01/95/slide-4-728.jpg?1297949411
- 3. DETERMINANTS OF CUSTOMER PERCEIVED VALUE
- 5. CUSTOMER LOYALTY is a deeply held commitment to re-buy or re-patronized a prefered product or service in the future despite situational anfluences and marketing efforts having the potential to cause switching behavior. http://image.slidesharecdn.com/1224691062kotlermm13ebasic05-110217072449-phpapp01/95/slide-4-728.jpg?1297949411
- 7. CUSTOMER SATISFACTION Satisfaction is a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance (or outcome) with the performance he expects of it. http://image.slidesharecdn.com/1224691062kotlermm13ebasic05-110217072449-phpapp01/95/slide-4-728.jpg?1297949411
- 8. DETERMINANTS OF CUSTOMER SATISFACTION *Buying decisions based on judgments formed about the value of marketing offers *Customer expectations based on past buying experiences *Todays most successful companies raising expectations and delivering performance to match.
- 9. HIGHLY SATISFIED CUSTOMERS *Stays Buyer Longer *Buys More *Talks Favorably about Products *Offers Ideas *Costs Less than New Customer