1. SREI MONEYMALL was established in 2003 as a "one-stop shop" for retail financial services in India, providing a range of financial products from various institutions under one roof. 2. The business model aims to target middle and upper-middle class customers by offering comprehensive financial planning, investment advisory, and wealth management services. 3. The long-term goal is to establish SREI MONEYMALL as the primary financial services provider for customers over their lifetime by gaining a thorough understanding of their needs and providing a high level of personalized service.