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SREI MONEYMALL  THE POWER OF CHOICE !
PAGE 1 OF 2
EXECUTIVE SUMMARY  VER1.0
SREI International Finance Limited (SIFL) established a unique one-stop shop for retail financial services under the brand
SREI MONEYMALL (SREI-MM) in 2003. SREI-MM currently provides a broad range of financial products from a number of
participating financial institutions. SREI-MM was going to be the first of its kind in the market to make use of this opportunity
to provide all kinds of financial services along with other facilities in a very personalized way. The whole shoppe will be a
unique experience for the clients. From the time a customer enters the shop till the time he leaves the outlet, the shoppe
shall strive to satisfy all his financial needs.
The target customers are the average middle class/ upper class, with a savings potential, who have requirements for parking
their household savings or going in for home loans, auto loans, credit cards, personal loans, etc. This section is normally
unsure/unaware of all possible investment/financial opportunities available, which shall best fit their personal requirements.
The shoppe shall cater to meet their personal objectives. The original objective of SREI-MM was to:
 Establish a one-stop shop offering all kinds of financial and related advisory services from a dedicated team of
experienced professionals under one roof;
 Provide wide range of financial services from different financial institutions at their respective terms under one roof;
 To provide quality services at no additional cost to the customers;
 To develop and establish SREI MONEYMALL as a powerful brand in the financial arena, which shall subsequently be
rolled out on a pan India basis;
 To facilitate convenient change in the investment habits for any section of society at no additional cost;
 To build up an effective customer relationship management;
 To maximize the first mover advantage and establish a brand name providing quality retail services in financial
arena, which is relatively new and untapped;
 To attract new clientele while retaining the existing ones, thereby increasing the customer base resulting in greater
business for the financial partners;
The Group proposes to execute this project on a large scale and roll it over on a pan India. Initially this project shall be
launched in Kolkata and thereafter, it shall be expanded to various cities across India in the future thus making its presence
felt throughout the country. SREI MONEYMALL intends to provide:
 FINANCIAL PLANNING & EXECUTION SERVICES
 INVESTMENT ADVISORY & TAX PLANNING SERVICES
 WEALTH MANAGEMENT - MANAGED ACCOUNT SERVICES
 ONLINE FINANCIAL ANALYSIS TOOLS
 OFFSHORE & ALTERNATIVE INVESTMENT PRODUCTS
BUSINESS MODEL: While SREI-MM currently provides execution services for many kinds of retail financial products out of its
Kolkata office, management intends to extend SRE-MMs services to include financial/tax planning, investment advisory &
wealth management services (managed accounts). Our long-term goal is to establish SREI-MM as a gatekeeper to our
clients assets. This role necessitates a comprehensive or holistic approach to wealth accumulation  a thorough
understanding of our clients financial goals, requirements & lifestyle expectations throughout their financial lifecycle.
We must be able to provide the highest level of service for middle-market financial consumers - based upon proactive,
personalized financial/tax planning, investment advisory & execution services - at a reasonable cost. Our primary target
market will be young urban professionals, small business owners & middle-aged consumers with some level of existing
financial assets. This newly wealthy, or aspiring middle-class represents the best of the New India. They are emerging
citizens of the world, with access to global brands, information & financial products.
A 2nd
distinct target market is expected to be the female consumer. While potentially necessitating a 2nd
brand (eg, separate
marketing collateral, website, etc.) and distinct/alternative marketing channels to reach effectively, all customer support,
SREI MONEYMALL  THE POWER OF CHOICE !
PAGE 2 OF 2
EXECUTIVE SUMMARY  VER1.0
SREI-MM operations (product development, accounting, back-office processing), etc. would remain common across both
brands.
A 3rd
target market that overlays the first two is the online, self-help market  those technology savvy financial consumers
who wish to research, compare & purchase various financial products online, with minimal human interaction. We will
facilitate intelligent financial decision-making through the provision of online comparison tools combined with interactive
online/phone support.
SREI-MM will provide a blended consumer touch  comprised of both online & offline components  to effectively target all
three market segments and offer the appropriate level of customer service & support to each segment. The online business
(MoneyMall.com) is expected to become operational within the 1st
3 months, corresponding with a significant media launch.
The physical/offline presence would initially comprise a restructured Kolkata operation, with the launch of a 2nd
office in
Mumbai within the 1st
6 months. Subsequent offline locations would be launched on a predefined schedule1
, with
approximately one office opening per quarter. These locations will be targeted for retail locations (eg; shopping malls) and
office buildings with significant foot traffic to facilitate branding & media exposure.
As our primary focus will be developing client relationships, rather than product development, we expect to partner heavily
with external parties (including SREI Financial) on non-core products (e-brokerage, tax planning, SME financing).
Expand retail presence rapidly via franchising, distribution partners &/or reseller (fee for service) agreements.
VALUE PROPOSITION: Our core value proposition is our consistent, long-term customer-orientation. We will grow with our
customers, as their financial needs evolve over their lifetime. Accurate, insightful & professional advice, combined with
proactive customer support will be crucial - as our commercial success hinges on our ability to differentiate SREI-MM from
the typical short-term commission-driven broker/distributor. This commitment to fostering long-term customer
relationships over a transaction-based organization requires a flexible approach to product pricing & internal
compensation.
This flexibility in pricing implies multiple revenue streams per customer. For example, certain customers who prefer a self-
help approach may choose to pay a small subscription fee for online information services & analysis tools, or a simple
transaction fee. Others may decide to pay a small fee for specific services (Single-year financial planning or tax filing) while
higher net-worth investors may look to bundled &/or performance-based fees for our managed account services.
This high value-added approach to service requires a significant investment in, and focus on, our human capital. We must
acquire & retain the best people by committing to ongoing, high-quality staff training, management development &
innovative incentives/compensation schemes. In addition, our technology infrastructure must support them with the
appropriate decision-support & customer service tools.
Downstream, we need to establish a reliable, consistent network of reputable retail agents to supplement & extend our
direct sales team. SREI-MM will work closely with these downstream providers to define solid sales & marketing plans,
including measurable targets/deliverables & pre-defined incentives, as well as providing responsive support & technical
infrastructure to help them achieve the defined commercial goals.
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MM ExecSummary

  • 1. SREI MONEYMALL THE POWER OF CHOICE ! PAGE 1 OF 2 EXECUTIVE SUMMARY VER1.0 SREI International Finance Limited (SIFL) established a unique one-stop shop for retail financial services under the brand SREI MONEYMALL (SREI-MM) in 2003. SREI-MM currently provides a broad range of financial products from a number of participating financial institutions. SREI-MM was going to be the first of its kind in the market to make use of this opportunity to provide all kinds of financial services along with other facilities in a very personalized way. The whole shoppe will be a unique experience for the clients. From the time a customer enters the shop till the time he leaves the outlet, the shoppe shall strive to satisfy all his financial needs. The target customers are the average middle class/ upper class, with a savings potential, who have requirements for parking their household savings or going in for home loans, auto loans, credit cards, personal loans, etc. This section is normally unsure/unaware of all possible investment/financial opportunities available, which shall best fit their personal requirements. The shoppe shall cater to meet their personal objectives. The original objective of SREI-MM was to: Establish a one-stop shop offering all kinds of financial and related advisory services from a dedicated team of experienced professionals under one roof; Provide wide range of financial services from different financial institutions at their respective terms under one roof; To provide quality services at no additional cost to the customers; To develop and establish SREI MONEYMALL as a powerful brand in the financial arena, which shall subsequently be rolled out on a pan India basis; To facilitate convenient change in the investment habits for any section of society at no additional cost; To build up an effective customer relationship management; To maximize the first mover advantage and establish a brand name providing quality retail services in financial arena, which is relatively new and untapped; To attract new clientele while retaining the existing ones, thereby increasing the customer base resulting in greater business for the financial partners; The Group proposes to execute this project on a large scale and roll it over on a pan India. Initially this project shall be launched in Kolkata and thereafter, it shall be expanded to various cities across India in the future thus making its presence felt throughout the country. SREI MONEYMALL intends to provide: FINANCIAL PLANNING & EXECUTION SERVICES INVESTMENT ADVISORY & TAX PLANNING SERVICES WEALTH MANAGEMENT - MANAGED ACCOUNT SERVICES ONLINE FINANCIAL ANALYSIS TOOLS OFFSHORE & ALTERNATIVE INVESTMENT PRODUCTS BUSINESS MODEL: While SREI-MM currently provides execution services for many kinds of retail financial products out of its Kolkata office, management intends to extend SRE-MMs services to include financial/tax planning, investment advisory & wealth management services (managed accounts). Our long-term goal is to establish SREI-MM as a gatekeeper to our clients assets. This role necessitates a comprehensive or holistic approach to wealth accumulation a thorough understanding of our clients financial goals, requirements & lifestyle expectations throughout their financial lifecycle. We must be able to provide the highest level of service for middle-market financial consumers - based upon proactive, personalized financial/tax planning, investment advisory & execution services - at a reasonable cost. Our primary target market will be young urban professionals, small business owners & middle-aged consumers with some level of existing financial assets. This newly wealthy, or aspiring middle-class represents the best of the New India. They are emerging citizens of the world, with access to global brands, information & financial products. A 2nd distinct target market is expected to be the female consumer. While potentially necessitating a 2nd brand (eg, separate marketing collateral, website, etc.) and distinct/alternative marketing channels to reach effectively, all customer support,
  • 2. SREI MONEYMALL THE POWER OF CHOICE ! PAGE 2 OF 2 EXECUTIVE SUMMARY VER1.0 SREI-MM operations (product development, accounting, back-office processing), etc. would remain common across both brands. A 3rd target market that overlays the first two is the online, self-help market those technology savvy financial consumers who wish to research, compare & purchase various financial products online, with minimal human interaction. We will facilitate intelligent financial decision-making through the provision of online comparison tools combined with interactive online/phone support. SREI-MM will provide a blended consumer touch comprised of both online & offline components to effectively target all three market segments and offer the appropriate level of customer service & support to each segment. The online business (MoneyMall.com) is expected to become operational within the 1st 3 months, corresponding with a significant media launch. The physical/offline presence would initially comprise a restructured Kolkata operation, with the launch of a 2nd office in Mumbai within the 1st 6 months. Subsequent offline locations would be launched on a predefined schedule1 , with approximately one office opening per quarter. These locations will be targeted for retail locations (eg; shopping malls) and office buildings with significant foot traffic to facilitate branding & media exposure. As our primary focus will be developing client relationships, rather than product development, we expect to partner heavily with external parties (including SREI Financial) on non-core products (e-brokerage, tax planning, SME financing). Expand retail presence rapidly via franchising, distribution partners &/or reseller (fee for service) agreements. VALUE PROPOSITION: Our core value proposition is our consistent, long-term customer-orientation. We will grow with our customers, as their financial needs evolve over their lifetime. Accurate, insightful & professional advice, combined with proactive customer support will be crucial - as our commercial success hinges on our ability to differentiate SREI-MM from the typical short-term commission-driven broker/distributor. This commitment to fostering long-term customer relationships over a transaction-based organization requires a flexible approach to product pricing & internal compensation. This flexibility in pricing implies multiple revenue streams per customer. For example, certain customers who prefer a self- help approach may choose to pay a small subscription fee for online information services & analysis tools, or a simple transaction fee. Others may decide to pay a small fee for specific services (Single-year financial planning or tax filing) while higher net-worth investors may look to bundled &/or performance-based fees for our managed account services. This high value-added approach to service requires a significant investment in, and focus on, our human capital. We must acquire & retain the best people by committing to ongoing, high-quality staff training, management development & innovative incentives/compensation schemes. In addition, our technology infrastructure must support them with the appropriate decision-support & customer service tools. Downstream, we need to establish a reliable, consistent network of reputable retail agents to supplement & extend our direct sales team. SREI-MM will work closely with these downstream providers to define solid sales & marketing plans, including measurable targets/deliverables & pre-defined incentives, as well as providing responsive support & technical infrastructure to help them achieve the defined commercial goals.