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Mm21

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Dr.Brahm Sharma
Dr.Brahm Sharma

This document outlines 7 key marketing trends: 1) Scanning the environment, 2) Marketing intelligence systems, 3) Market research systems, 4) Demand measurement and forecasting, 5) Data warehousing, 6) Data mining, 7) Changing consumption patterns of global and Indian consumers.

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• MODULE 2: MARKETING TRENDS 1. Scanning the environment, 2. Marketing intelligence and information system, 3. Market research system, 4. Demand measurement and forecasting, 5. Data warehousing, 6. Data mining, 7. Changing consumption pattern of global consumer and Indian consumer.

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Mm21

  • 1. • MODULE 2: MARKETING TRENDS 1. Scanning the environment, 2. Marketing intelligence and information system, 3. Market research system, 4. Demand measurement and forecasting, 5. Data warehousing, 6. Data mining, 7. Changing consumption pattern of global consumer and Indian consumer.