MMTO Seminar by Anita Ondine
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This document summarizes a seminar on transmedia storytelling given by Anita Ondine. The seminar covered definitions of transmedia, uses of transmedia, the current state of transmedia, case studies, outstanding transmedia projects and formats, business and creative development approaches using a "sandbox" method, and identifying and implementing the core concept.
MMTO Seminar by Anita Ondine
- 3. Agenda De鍖nitions Uses of transmedia Transmedia State of Play HiM / Pandemic Case Study
- 4. console games television telephone Experimental web merchandise Convergent Cross-Media ARGs live events Multiplatform mobile apps Transmedia... De鍖nitions What does it all mean?
- 5. Telling a story... or many stories that exist beyond a single screen No borders No boundaries Using multiple media platforms & story forms De鍖nitions Transmedia
- 6. television games film music telephone STORY web merchandise ARGs social media live events mobile apps De鍖nitions Uni鍖ed storyworld
- 7. For the audience to enter the storyworld Participate in it... And in鍖uence it... De鍖nitions Audience Participation
- 8. Evangelists Producers Players Engaged Casual Passives De鍖nitions Participation pyramid
- 9. passive interactive participatory Twitter internet ubiquity mobile UGC apps itv / digital games television books cable plenitude television dvd television scarcity cinema Passive > Participatory
- 10. Game Mechanics / Story / Narrative Participation Social / Community De鍖nitions Social entertainment
- 11. Uses of Transmedia Tell stories Creative extensions to the storyworld Market and promote Develop / pilot concepts Build audiences Access new funding and revenue streams
- 12. State of Play Money 鍖ows into transmedia National and Regional funders $15m Fourth Wall transmedia studio funded Trusts and Foundations Hollywood takes notice Dark Knight Lost Heroes
- 13. State of Play Hollywood Takes Notice
- 14. Producers Embrace Transmedia PGA Transmedia Producer Credit Brian Grazer signs 鍖rst look deal with Blacklight Tim Kring develops transmedia extensions to Heroes Anthony Zuiker launches LEVEL 26 Guillermo del Toro starts Mirada a transmedia studio Tom Hanks company Playtone launches a transmedia project
- 15. Transmedia storytelling gaining traction in brand campaigns Somers Town Pursuit of Bestness American Ken and Barbie Girl Dolls Bing / Jay-Z Decoded New Old Spice Guy Brands Investing in State of Play Transmedia
- 16. Case Study HiM / Pandemic
- 17. Pandemic App Crowd sourced nests Players connect and communicate via Twitter Geo-locational Think global, act local photo by: anita ondine
- 18. Market conditions Audience behaviour Technology innovation Conclusion The perfect storm
- 19. Outstanding Transmedia Projects + Formats Seminar Anita Ondine Toronto, Canada January 19, 2012
- 20. Agenda Types of transmedia Documentary Fiction Mixed Reality Art / Experimental Transmedia Forums
- 21. Fiction Fan based / Educational UGC Art / Experimental Social Change Forums Mixed Reality Documentary Transmedia... Types of Transmedia
- 22. Rekindling Venus http://rekindlingvenus.com/ Types Art / Experimental
- 23. Dr Who http://www.bbc.co.uk/doctorwho/dw Types Fiction
- 24. Inside the Haiti Earthquake http://insidedisaster.com/experience/Main.html Types Documentary
- 25. David Lynch Interview Project Germany http://www.interviewproject.de/ Types Documentary
- 26. Prison Valley http://prisonvalley.arte.tv Types Documentary
- 27. Highrise http://highrise.nfb.ca/ Collaborative Types Documentary Experiment
- 28. Collapsus http://www.collapsus.com/ http://vimeo.com/16961934 Types Mixed Reality
- 29. The Art of the Trench http://artofthetrench.com Types Fan Based / UGC
- 30. Benetton Model Search http://casting.benetton.com/ Types Fan Based / UGC
- 31. http://www.yousuckattransmedia.com/ Transmedia Forums You Suck at Transmedia
- 32. http://www.meetup.com/Transmedia-Ready/ Transmedia Forums Transmedia Ready
- 33. Other Forums TEDxTransmedia LinkedIn group Transmedia Next Alumni forum Sundance New Frontier Story Lab Toronto Transmedia Meetup Merging + Media BC & TO Many more...
- 34. Business + Creative Development: The Sandbox Approach Seminar Anita Ondine Toronto, Canada January 19, 2012
- 35. Agenda The Sandbox Approach Creative Development Business Development Production Process Back to the Start
- 36. The Sandbox Approach Designing Transmedia = Creative + Business
- 37. C姻艶温岳庄厩艶 Business ... Working together The Sandbox Approach
- 38. Story Game Mechanics Core Concept Media Architecture Experience The Sandbox Approach
- 39. Characteristics Collaborative Open Not silos A sense play Encourages experimentation
- 40. Documents & Process Project Plan Reporting Lines Contracting Process Shared Calendars Risk Management Joint Meetings
- 41. Creative Development Development questions Media architecture Uni鍖ed storyworld Scripting Game mechanics Releasing schedule Participation pyramid
- 42. Development Questions What are you creating? core concept / theme / premise ideal way to communicate look & feel target audience motivation and rewards
- 43. Scripting Different story forms Uni鍖ed by theme/ character/context... storyworld Connected using hooks Designed from page 1 of the screenplay to function as a fully integrated transmedia experience
- 44. Creative Development Alternate Story Paths
- 45. Creative Development Releasing schedule
- 46. Evangelists Engaged Casual Business Development Participation pyramid
- 47. Geolocational Social Connections Awareness Incentives Celebrity Access Social Status Red Herrings Solve a Mystery Rewards Win a prize Leader boards Business Development Game Mechanics
- 48. television games film telephone web merchandise ARGs social media live events mobile apps Media Architecture / Business Development Distribution Channels
- 49. Japan USA Australia South Africa Canada China United Kingdom India Business development New business paradigms
- 50. Back to the Start The Core Concept
- 51. Identifying + Implementing Your Core Concept Seminar Anita Ondine Toronto, Canada January 19, 2012
- 52. Agenda What is the Core Concept? Identifying the Core Concept Developing from the Core Concept
- 53. What is the Core Concept? The Core Concept The Operative Idea The Jewel
- 54. Development Questions What are you creating? core concept / theme / premise ideal way to communicate look & feel target audience motivation and rewards
- 55. television games film telephone web merchandise ARGs social media live events mobile apps The Core Concept What does it look like?
- 56. Developing the Core Concept Content Onion
- 57. Developing the Core Concept Focus & Framing
- 58. Developing the Core Concept Information
- 59. Developing the Core Concept Narrative Parameters
- 60. Developing the Core Concept Development Process
- 61. Thank you & stay in touch Twitter: anitaondine Facebook: Anita Ondine Linkedin: Anita Ondine Smith E: anita@anitaondine.com