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Mobiety

Mikhail Zarin
Mikhail Zarin

This document provides an overview of mobile surveys in Russia and the CIS region. It discusses trends in mobile phone ownership and mobile internet usage. It then introduces Mobiety, a mobile research agency that provides an online tool for conducting mobile surveys. Mobiety's tool allows researchers to build questionnaires, distribute surveys via SMS, view real-time responses, and export data. The document outlines Mobiety's network of interviewers, data formats, client experience, partnerships, and future plans to expand mobile survey methods and networks in Russia.

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Mobile Surveys in Russia & CIS so far
Mobile Surveys in Russia & CIS so far
Mobile surveys 1. Trends 2. Mobiety researchers tool 3. Partners 4. Clients and projects 5. Few words about future 3
Mobile. 1 in the world 5 200 000 000 2 342 000 000 1 734 000 000 1 618 000 000 1 300 000 000 850 000 000 600 000 000 4
Mobile internet in Russia 8% 13% 18% 92% 87% 82% Daily audience Weekly audience Monthly audience 10,5 million 16,8 million 21,8 million Russia's popula9on Mobile internet users *Source: FOM, 2011 5
? 6
Mobile only population in Russia I don兵t have Don兵t know any phone 1% 6% I have only mobile I have landline and phone 34% 50% mobile phone 9% I have only landline phone Do you have a landline or mobile phone?* *Sourse: FOM, internet in regions. 2011
Mobiety team and milestones Olga Khamitova (project manager) Dmitry Shuplyakov (php) Andrey Anisimov (CTO) 2010 2011 ≒ April 2010 II place at start-up competition (State University Higher School of Economics) ≒ Q3 2010 the beginning of development of project ≒ Q1 2011 first clients
Who we are ≒ Mobiety is a mobile research agency ≒ We provide innovative tool for marketers and researchers ≒ Our solution allows conduct mobile surveys effectively 9
How it works ≒ Build questionnaire with constructor ≒ Distribute of SMS-invitations ≒ Top up respondents accounts ≒ Review graphs and diagrams ≒ Export tables and/or data base 10
Distribution of SMS-invitations 舒) Send the unique links to every b) Public the link for questionnaire respondent of the survey in SMS on your resource or event http://mobiety.ru/m?on=471 c) Choose the cities or streets where you want to conducts the survey
It works! Recrui9ng Data, $ reports $ $ $ Data $ $ Filling the ques9onnaire 12
The largest network of interviewers* in Russia 189 000# 24 hours aday, 7days a week *
Data format ≒ We suggest to take the real-time report on-line or Excel ≒ You can download the database at any stage of fieldwork ≒ The report is interactive (you can choose graphs for public report, put comments, change the view of graphs and share the link to it) ≒ The report is available in on-line mode in the form of graphs and charts with the percentage distributions ≒ Please, follow the link to see the example of the report: http://mobiety.ru/public/show/id/68a9e2 14
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Solution benefits ≒ Collect data quickly# ≒ Use different types of questions# # ≒ Ask anywhere: choose cities, streets and areas ≒ Enjoy fast on-line programming tool # ≒ Get insights with on-line reports # ≒ Export of data base to Excel 16
Experience 17
Clients Research companies Print Media Off-line events 18
Partners The company Tiburon Research -足 Field Company, which specializes in online research. The panels cover Russia and Ukraine. Russia's largest system of instant payments. In Russia there are over 189 000 QIWI terminals in all ci9es and regions. Payment is made through the facili9es of mobile communica9ons, as well as other services. State university Higher School of Economics. The Higher School of Economics was founded on November 27th, 1992, by an Ordinance of the RF Government. In October 2009 the Higher School of Economics received the status of a NaIonal Research University. 19
Professional networking ESOMAR is the essenIal organizaIon for encouraging, advancing and elevaIng market research worldwide. Mikhail Zarin, Mobiety CEO, is an Esomar member. RIW -足 the largest Russian conference devoted to the Internet. This conference has an internaIonal status. Mobiety o鍖cial RIW partner for mobile surveys. Also was speaking about mobile landscape. Media sphere -足 is the largest Russian the largest Russian annual Conference of the TV media. The conference hosted by one of the most popular TV channel in Russia. 20
Any start-up must have smth prospective =) ≒ Testing new survey methods ≒ Develop technical platform (apps, IVR, TTS, ASR) ≒ Expand partner network o Payment systems (+100 terminals for 6 month) o Applications developers (in-app poll) ≒ "Evangelisation" of mobile surveys in Russia
See you soon! ≒ Dec 2011 ≒ Mar 2012 22
Thank you! Please, contact us to know more about mobile research in Russia. Mikhail Zarin Friends? #fb.com/zarin.m # CEO Likes! # #fb.com/mobiety# Mobiety m.zarin@mobiety.ru # .: +7 964 528 77 45 Follow us #@mobiety# 105187, Moscow Kirpichnaya st.., 33 Follow me #@zarin# +7 495 772 95 90 ext. 5227 23

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Mobiety

  • 1. Mobile Surveys in Russia & CIS so far
  • 2. Mobile Surveys in Russia & CIS so far
  • 3. Mobile surveys 1. Trends 2. Mobiety researchers tool 3. Partners 4. Clients and projects 5. Few words about future 3
  • 4. Mobile. 1 in the world 5 200 000 000 2 342 000 000 1 734 000 000 1 618 000 000 1 300 000 000 850 000 000 600 000 000 4
  • 5. Mobile internet in Russia 8% 13% 18% 92% 87% 82% Daily audience Weekly audience Monthly audience 10,5 million 16,8 million 21,8 million Russia's popula9on Mobile internet users *Source: FOM, 2011 5
  • 6. ? 6
  • 7. Mobile only population in Russia I don兵t have Don兵t know any phone 1% 6% I have only mobile I have landline and phone 34% 50% mobile phone 9% I have only landline phone Do you have a landline or mobile phone?* *Sourse: FOM, internet in regions. 2011
  • 8. Mobiety team and milestones Olga Khamitova (project manager) Dmitry Shuplyakov (php) Andrey Anisimov (CTO) 2010 2011 ≒ April 2010 II place at start-up competition (State University Higher School of Economics) ≒ Q3 2010 the beginning of development of project ≒ Q1 2011 first clients
  • 9. Who we are ≒ Mobiety is a mobile research agency ≒ We provide innovative tool for marketers and researchers ≒ Our solution allows conduct mobile surveys effectively 9
  • 10. How it works ≒ Build questionnaire with constructor ≒ Distribute of SMS-invitations ≒ Top up respondents accounts ≒ Review graphs and diagrams ≒ Export tables and/or data base 10
  • 11. Distribution of SMS-invitations 舒) Send the unique links to every b) Public the link for questionnaire respondent of the survey in SMS on your resource or event http://mobiety.ru/m?on=471 c) Choose the cities or streets where you want to conducts the survey
  • 12. It works! Recrui9ng Data, $ reports $ $ $ Data $ $ Filling the ques9onnaire 12
  • 13. The largest network of interviewers* in Russia 189 000# 24 hours aday, 7days a week *
  • 14. Data format ≒ We suggest to take the real-time report on-line or Excel ≒ You can download the database at any stage of fieldwork ≒ The report is interactive (you can choose graphs for public report, put comments, change the view of graphs and share the link to it) ≒ The report is available in on-line mode in the form of graphs and charts with the percentage distributions ≒ Please, follow the link to see the example of the report: http://mobiety.ru/public/show/id/68a9e2 14
  • 15. 15
  • 16. Solution benefits ≒ Collect data quickly# ≒ Use different types of questions# # ≒ Ask anywhere: choose cities, streets and areas ≒ Enjoy fast on-line programming tool # ≒ Get insights with on-line reports # ≒ Export of data base to Excel 16
  • 18. Clients Research companies Print Media Off-line events 18
  • 19. Partners The company Tiburon Research -足 Field Company, which specializes in online research. The panels cover Russia and Ukraine. Russia's largest system of instant payments. In Russia there are over 189 000 QIWI terminals in all ci9es and regions. Payment is made through the facili9es of mobile communica9ons, as well as other services. State university Higher School of Economics. The Higher School of Economics was founded on November 27th, 1992, by an Ordinance of the RF Government. In October 2009 the Higher School of Economics received the status of a NaIonal Research University. 19
  • 20. Professional networking ESOMAR is the essenIal organizaIon for encouraging, advancing and elevaIng market research worldwide. Mikhail Zarin, Mobiety CEO, is an Esomar member. RIW -足 the largest Russian conference devoted to the Internet. This conference has an internaIonal status. Mobiety o鍖cial RIW partner for mobile surveys. Also was speaking about mobile landscape. Media sphere -足 is the largest Russian the largest Russian annual Conference of the TV media. The conference hosted by one of the most popular TV channel in Russia. 20
  • 21. Any start-up must have smth prospective =) ≒ Testing new survey methods ≒ Develop technical platform (apps, IVR, TTS, ASR) ≒ Expand partner network o Payment systems (+100 terminals for 6 month) o Applications developers (in-app poll) ≒ "Evangelisation" of mobile surveys in Russia
  • 22. See you soon! ≒ Dec 2011 ≒ Mar 2012 22
  • 23. Thank you! Please, contact us to know more about mobile research in Russia. Mikhail Zarin Friends? #fb.com/zarin.m # CEO Likes! # #fb.com/mobiety# Mobiety m.zarin@mobiety.ru # .: +7 964 528 77 45 Follow us #@mobiety# 105187, Moscow Kirpichnaya st.., 33 Follow me #@zarin# +7 495 772 95 90 ext. 5227 23