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The Mobile Job Board

Ecom Digital
Ecom Digital

The document discusses trends in mobile job searching and applications. It finds that 59% of jobseekers now use mobile devices to search for jobs, with daily or more frequent use by 69%. While security and small screens are still barriers, most want the same user experience as other mobile apps and the ability to apply directly from their phone. The document suggests job boards transition to location-aware, personalized mobile services that distribute jobs based on big data and recommendations, in order to better meet rising consumer expectations for mobile experiences.

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MOBILE john.salt@totaljobs.com 30th November 2012
2013 the Year for Mobile.. Just like 2010 2011 2012 So, should we worry about it right now?
Are jobseekers on mobile? Q1 2010 less than 5% Q4 2010 8% Q1 2011 11% Q4 2011- 18% Q1 2012 21% Q4 2012 27% They are, but what are they doing?
1,874 Jobseekers asked last week Do you use a mobile/tablet to look for jobs? When? Where? What do you expect to be able to do on it? What are your concerns regarding using mobile for jobseeking?
Mobile = 59% North East most likely 64% Northern Ireland least likely 46% London 56% Tablet = 16% East Midlands most likely 27% Northern Ireland least likely 8% Both = 10% Neither = 35%
Why dont you use mobile? Prefer to take time and use PC/Laptop Mobile to browse, PC to apply Phone not good enough Screen too small Cant apply with CV
What make of Phone? Tablet? Apple 30% Apple 62% Samsung 25% Samsung 11% Blackberry 12% Google 5% Nokia -12% Acer 4% HTC 10% Amazon 2% London favours Apple Wales favours Apple 44% 81% Scotland favours Yorks & Humber Samsung 36% favours Samsung 24%
What other job boards do you visit on Mobile? Reed 48% Jobsite 46% Jobcentreplus 40% CV Library 38% Monster 35% Gumtree 29%
When do you use your mobile? Pre 9am 28% South West 36% 9am-12pm 47% South East 55% 12pm-5pm 42% West Mids 50% 5pm-9pm 49% East Anglia 57% Post 9pm 30% Scotland 37%
Where do you use your mobile? Home 87% West Mids 93% Work 26% Nth Ireland 33% Transport/ Travelling 36% London 45%
How often do you use your mobile? Several times a day 48% Once a day 21% Several times a week 21% Once a week- 3% 69% Daily or more
What do you do when you find a job that interests you on mobile? Apply straight away on mobile/tablet 36% Send job to my PC to apply later- 27% Search and find job later on PC 37%
Do you want to apply for a job by mobile? Yes 62% No, I just browse 38% Educate survey: Orange and T Mobile users 250,00 answered 4 questions: 1.Would you be interested in receiving career ops on your phone yes 72% 2.Have you searched for a job on your mobile yes 63% 3.Have you applied for a job using web on your mobile yes 48% 4.Do you think employers should have a mobile website 84% (90% of orgs dont)
Whats your biggest concern on applying via mobile? Security 18% Lack of complete website use 25% Limitations of phone 34% None 21% SMRS Survey: 2/3 would apply using mobile Mobile sites more popular than apps The role itself is key for candidates Candidates are cautious around social network integration Augmented reality and QR codes divide opinion
The Mobile Job Board
So what? We have a mobile engaged national audience Unconcerned with security Barriers are really phone capabilities Browse and self send Initial touch point is mobile Commuters and Dual Screeners at Home
What do they get from a job board today? Mostly a poor experience apply and try! Look and feel is old Apps that are gimmicky, phoney and often unworkable An experience that promotes returning to PC
What do they want from a job board? Same experience as search, shopping and entertainment Targeted relevant ads UE that maximises phone capability UE that works on a tablet To be able to apply/engage
Within 5 years mobile devices will be thought of for the applications they run rather than their ability to make voice calls
Location will become THE core technology to mobile devices. It will become more ubiquitous on the device than any other feature. Nearly every user interaction with mobile devices will become location aware. Location based advertising will explode. We will lose the mind-set stuck in the web - pop-up ads, banner ads. Apps and the mobile web will be location aware, and most mobile advertising will be informed and targeted by location
Convergence of mobile and online platforms: The emergence of personal, unified cloud-based platforms that are accessible from any machine and screen
Mobile advertising will surpass computer- centric advertising Ads will become content, almost entirely Advertisers will massively convert to mobile,location- aware, targeted, opt-ed-in, social and user-distributed ads Advertising becomes 'ContVertising Mobile ads mature beyond banner ads and SMS spam, become ever more compelling and 'engaging'
What to do? Voice input for search Siri, GoogleVoice Targeted job distribution Big Data, use it Recommendation Engine Amazon, social interactions, job alerts, Google searches dont just send jobs. Personalisation Facebook, Amazon Functionality and Visibility
Suggestion: Stop thinking job board, start thinking service Transportable, Personalised, Distributed

More Related Content

The Mobile Job Board

  • 1. MOBILE john.salt@totaljobs.com 30th November 2012
  • 2. 2013 the Year for Mobile.. Just like 2010 2011 2012 So, should we worry about it right now?
  • 3. Are jobseekers on mobile? Q1 2010 less than 5% Q4 2010 8% Q1 2011 11% Q4 2011- 18% Q1 2012 21% Q4 2012 27% They are, but what are they doing?
  • 4. 1,874 Jobseekers asked last week Do you use a mobile/tablet to look for jobs? When? Where? What do you expect to be able to do on it? What are your concerns regarding using mobile for jobseeking?
  • 5. Mobile = 59% North East most likely 64% Northern Ireland least likely 46% London 56% Tablet = 16% East Midlands most likely 27% Northern Ireland least likely 8% Both = 10% Neither = 35%
  • 6. Why dont you use mobile? Prefer to take time and use PC/Laptop Mobile to browse, PC to apply Phone not good enough Screen too small Cant apply with CV
  • 7. What make of Phone? Tablet? Apple 30% Apple 62% Samsung 25% Samsung 11% Blackberry 12% Google 5% Nokia -12% Acer 4% HTC 10% Amazon 2% London favours Apple Wales favours Apple 44% 81% Scotland favours Yorks & Humber Samsung 36% favours Samsung 24%
  • 8. What other job boards do you visit on Mobile? Reed 48% Jobsite 46% Jobcentreplus 40% CV Library 38% Monster 35% Gumtree 29%
  • 9. When do you use your mobile? Pre 9am 28% South West 36% 9am-12pm 47% South East 55% 12pm-5pm 42% West Mids 50% 5pm-9pm 49% East Anglia 57% Post 9pm 30% Scotland 37%
  • 10. Where do you use your mobile? Home 87% West Mids 93% Work 26% Nth Ireland 33% Transport/ Travelling 36% London 45%
  • 11. How often do you use your mobile? Several times a day 48% Once a day 21% Several times a week 21% Once a week- 3% 69% Daily or more
  • 12. What do you do when you find a job that interests you on mobile? Apply straight away on mobile/tablet 36% Send job to my PC to apply later- 27% Search and find job later on PC 37%
  • 13. Do you want to apply for a job by mobile? Yes 62% No, I just browse 38% Educate survey: Orange and T Mobile users 250,00 answered 4 questions: 1.Would you be interested in receiving career ops on your phone yes 72% 2.Have you searched for a job on your mobile yes 63% 3.Have you applied for a job using web on your mobile yes 48% 4.Do you think employers should have a mobile website 84% (90% of orgs dont)
  • 14. Whats your biggest concern on applying via mobile? Security 18% Lack of complete website use 25% Limitations of phone 34% None 21% SMRS Survey: 2/3 would apply using mobile Mobile sites more popular than apps The role itself is key for candidates Candidates are cautious around social network integration Augmented reality and QR codes divide opinion
  • 16. So what? We have a mobile engaged national audience Unconcerned with security Barriers are really phone capabilities Browse and self send Initial touch point is mobile Commuters and Dual Screeners at Home
  • 17. What do they get from a job board today? Mostly a poor experience apply and try! Look and feel is old Apps that are gimmicky, phoney and often unworkable An experience that promotes returning to PC
  • 18. What do they want from a job board? Same experience as search, shopping and entertainment Targeted relevant ads UE that maximises phone capability UE that works on a tablet To be able to apply/engage
  • 19. Within 5 years mobile devices will be thought of for the applications they run rather than their ability to make voice calls
  • 20. Location will become THE core technology to mobile devices. It will become more ubiquitous on the device than any other feature. Nearly every user interaction with mobile devices will become location aware. Location based advertising will explode. We will lose the mind-set stuck in the web - pop-up ads, banner ads. Apps and the mobile web will be location aware, and most mobile advertising will be informed and targeted by location
  • 21. Convergence of mobile and online platforms: The emergence of personal, unified cloud-based platforms that are accessible from any machine and screen
  • 22. Mobile advertising will surpass computer- centric advertising Ads will become content, almost entirely Advertisers will massively convert to mobile,location- aware, targeted, opt-ed-in, social and user-distributed ads Advertising becomes 'ContVertising Mobile ads mature beyond banner ads and SMS spam, become ever more compelling and 'engaging'
  • 23. What to do? Voice input for search Siri, GoogleVoice Targeted job distribution Big Data, use it Recommendation Engine Amazon, social interactions, job alerts, Google searches dont just send jobs. Personalisation Facebook, Amazon Functionality and Visibility
  • 24. Suggestion: Stop thinking job board, start thinking service Transportable, Personalised, Distributed

Editor's Notes

  1. Presentation worked up jointly with John SaltOutlines broad vision for TJ eCommerce and the new Venda platformAlso outlines the vision around the role that ebusiness will play as far as sales teams are concernedWe will try to answer questions but expect more details to come from John in coming weeks