Mobile ads experience sharing
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This document discusses mobile advertising and analytics. It provides an overview of different mobile ad channels like Admob, Airpush, Facebook and Inmobi. It compares the click-through rates and strengths/weaknesses of each channel. The document also introduces TraceMobi, a mobile analytics platform that allows users to track installs, clicks, events and more in real-time to optimize mobile ad campaigns. TraceMobi offers a free trial for users to track up to 10,000 installs over 1 month.
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The document discusses strategies for acquiring quality mobile users through technology and analytics, emphasizing user awareness, testing, and personalized growth strategies. It outlines developer lifecycles and different stages of user acquisition, including focusing on engagement metrics and re-targeting strategies for high-quality users. Additionally, it highlights the importance of choosing appropriate analytics solutions and methodologies for tracking and understanding user behavior in order to optimize marketing campaigns.MMA 2013_ Inmobi mobile ad network
MMA 2013_ Inmobi mobile ad networkHong H動畛ng
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InMobi is the world's largest independent mobile advertising platform. It reaches over 700 million mobile users globally. In Vietnam, mobile usage has surpassed TV, online, and print in terms of time spent, with users spending an average of 95 minutes per day on mobile. 70% of Vietnamese see mobile as their main way to access the internet. Entertainment, social media, and games are the most common mobile activities. Mobile advertising has influenced purchase decisions for 74% of Vietnamese consumers. InMobi works with agencies and advertisers to develop effective mobile marketing strategies across various formats like rich media, video, and interactive ads.Mobile Marketing by Cole Carnes, Neverblue
Mobile Marketing by Cole Carnes, Neverbluesitescout
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This document provides an overview of mobile marketing and tips for launching mobile campaigns through Neverblue Mobile. It discusses how mobile adoption grew faster than other technologies and key industry metrics. It then details Neverblue's offerings, including their large number of mobile offers across different verticals and analytical reporting capabilities. The document concludes with tips for choosing offers, traffic sources, and bidding strategies to successfully launch mobile campaigns.InMobi PH Media Kit 2019
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The document discusses InMobi's mobile advertising solutions for brands in the Philippines. It outlines InMobi's capabilities including data-driven audience targeting, immersive creative experiences, and real-time location targeting using polygon mapping. It also provides details on InMobi's scale and reach with over 1.6 billion monthly users globally, their anti-fraud measures, and the various audience targeting and segmentation options available through their platform.Mobile ad formats explained
Mobile ad formats explainedPhilippe Dumont
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Mobile ad formats can be display, video, social media, or incentivized. Display formats include banners of various sizes that are effective for branding. Video ads have high engagement but production costs. Incentivized ads have high conversion rates but quality varies. Social media allows granular targeting on platforms and has 26% click-to-install rates on average. Understanding different formats, costs, volumes, and pros/cons is key to choosing the right mobile advertising strategy.Mobile Ad Formats Explained 2013
Mobile Ad Formats Explained 2013Dung Tri
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Mobile ad formats can be display, video, social media, or incentivized. Display formats include banners of various sizes that are effective for branding. Video ads have high engagement but production costs. Incentivized ads have high conversion rates but quality varies. Social media allows granular targeting on platforms and has 26% click-to-install rates on average. Understanding different formats, costs, volumes, and pros/cons is key to choosing the right mobile advertising strategy.eMarketer Webinar: Mobile Ad Effectiveness
eMarketer Webinar: Mobile Ad EffectivenessEMARKETER
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The document discusses trends and performance metrics in mobile advertising, highlighting that clickthrough rates (CTR) and cost per impression (CPM) are key benchmarks, though mobile display ads received a 'B-' grade for effectiveness. Location-based ads were noted as particularly effective, while challenges remain in reporting and measurement across mobile advertising campaigns. To enhance effectiveness, recommendations include improved creative formats, better data integration, cohesive standards, and advanced measurement tools.Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...
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This document provides an overview of mobile marketing presented by Magnus Jern, CEO of Golden Gekko. Key points include:
- Mobile usage exceeds print and radio and will surpass desktop web by 2015, but mobile advertising spend still lags behind time spent on mobile.
- Both apps and mobile web have strengths - apps drive ongoing engagement but mobile web reaches more users. A mobile-first approach is important.
- Creating a great mobile solution requires identifying a clear key use case, relevant content, and factors like utility and entertainment to drive engagement.
- Successful mobile marketing requires testing ideas, monitoring key metrics, and continually improving based on data and user feedback.Mobile Ad Effectiveness
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Cathy Boyle presented on mobile ad effectiveness. She discussed trends showing clickthrough rates and cost-per-impressions for various mobile ad formats like banners, rich media, video and social ads. Location-based ads received the highest grades for effectiveness while measurement and analytics received lower grades. Improving mobile ad effectiveness further will require better creative, data integration, standards, and measurement tools.Mobile Marketing for Businesses
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The document outlines current trends and strategies in mobile marketing for businesses, emphasizing the importance of mobile optimization, user engagement, and innovative tools. It discusses the significance of mobile apps, websites, and digital advertising methods while providing insights on improving in-store experiences and engaging local customers. Additionally, it includes lessons learned from successful B2B marketing practices, emphasizing content relevance and audience connection.In mobi customer presentation july 2010
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The document discusses the rise of mobile technology and its impact on advertising and consumer behavior. It notes that mobile internet usage has grown significantly and will surpass other mediums like television and print. The document promotes InMobi, a mobile advertising network, arguing it can help advertisers by providing targeted reach to consumers, measuring ad performance, and discovering new customer segments through its technology and global scale.The beginners-guide-to-mobile-advertising-analytics updated
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This document provides an introduction to mobile advertising analytics. It discusses how the cookie-based tracking used in web advertising is not supported on mobile apps and operating systems. This creates fragmentation that makes attribution and measurement more challenging. However, the document outlines several methods used by analytics platforms to accurately attribute installs and in-app events to advertising campaigns across different networks and platforms, including Google Play referrer, ID matching using identifiers like Google Advertising ID and Apple IDFA, and device fingerprinting. It also provides an overview of key metrics and categories of mobile app analytics including app store, in-app, performance, and predictive analytics.Mobile Analytics Driving Consumer Insights
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The document details a webinar on mobile analytics led by Theodore Hayes, highlighting the rapid growth of mobile users in India and the importance of mobile solutions for driving consumer insights. It discusses essential metrics for mobile performance, including app downloads, user engagement, and conversion rates, while contrasting them with traditional web metrics. The presentation emphasizes the need for relevant, timely, and actionable metrics to optimize mobile applications and enhance business performance.inMobi - Mobile usage in vietnam - MMA forum Vietnam - Oct 2013
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This document discusses InMobi, the world's largest independent mobile ad network. It highlights that InMobi partners with agencies across the entire mobile advertising ecosystem. It also notes that InMobi has local teams in Japan and Asia Pacific (APAC) and provides in-house mobile creatives. Several facts are presented about mobile usage in Vietnam, including that 70% of Vietnamese see mobile as their main way to access the internet and that mobile has the highest influence on purchase decisions. The document discusses how agencies can help audiences moving to mobile and provides examples of InMobi campaigns and formats for various objectives.How to Master Mobile Marketing
How to Master Mobile MarketingAffiliate Summit
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The document outlines five common mistakes in mobile marketing, including using outdated strategies, prematurely evaluating quality, ignoring feature phones, neglecting mobile tracking, and failing to diversify traffic. It emphasizes the importance of mobile-specific approaches and diverse traffic sources, as mobile marketing is uniquely influenced by various variables. Additionally, it provides tips for evaluating offers and testing strategies to optimize mobile marketing effectiveness.The Power of Mobilizing Your Brand - Google Partners Connect Event
The Power of Mobilizing Your Brand - Google Partners Connect EventPurplegator
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The document discusses the importance of mobile marketing strategies for brands, highlighting the need for targeted mobile advertising due to significant growth in mobile usage compared to the small percentage of ad budgets allocated to mobile. It provides insights into various mobile advertising techniques, such as geo-fencing and demo-targeting, and emphasizes the power of social media advertising for precise targeting based on user interests and behaviors. The content also outlines the steps brands should take to define their advertising goals and effectively reach their desired audience.5 Mobile Marketing Mistakes | ASE2012
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The document discusses 5 common mistakes in mobile marketing and how to avoid them. Mistake #1 is using outdated strategies when mobile requires a unique 3D approach considering variables like carrier, device type, and app vs mobile web traffic. Mistake #2 is evaluating quality too soon as mobile traffic quality varies greatly. Mistake #3 is focusing only on smartphones when many users still have basic feature phones. Mistake #4 is not using proper mobile tracking tools. And Mistake #5 is not diversifying mobile traffic sources between different networks and inventory types.Ad
Mobile ads experience sharing
- 1. Mobile Ads Sharing By: Pham Lan Khanh
- 2. About ME Pham Lan Khanh
- 3. Pham Lan Khanh Career Timeline 2013 - now 2010 - 2012 2009 - 2010 2007 - 2009 Mobile Entertainment Corporation (MEcorp) Head of Marketing Department NOW: FreelancerViet.vn Founder Tracemobi Vietnam Country Manager eBrand Co., Ltd - Digital Media Agency Account Manager AsiaSoft Vietnam - Category Marketing Manager VNG corporation Zingdeal KingBee Media - Digital Media Agency Account Manager
- 6. Why Mobile Ads? Source: VServ
- 8. Mobile Ads Channels Admob Facebook Airpush Inmobi Mobvista Vserv
- 9. Ads Types Google Admob
- 10. Ads Types Airpush
- 11. Ads Effectiveness Channel CTR (impression to click) Admob 0.5 1.5% Airpush 1,5 3% Inmobi 1 1.7% Facebook 1.5 2%
- 12. Ads channels Strength and Weakness Channel Strength Weakness Admob - High impression - Strong performance - Long time for approval (2-3 working days) - Slow supporting Airpush - High impression - High CTR, CVR - Fast support - Do not offer CPI Facebook - High impression - High CTR - Fast approval - Just on Facebook User - SDK integration complicated Mobvista - Offer CPI service - Strong performance - Very Fast Supporting - Do not offer CPC Inmobi - High CTR - Long time for approval - Slow supporting - Not very strong performance - Do not offer CPI
- 13. Mobile Ads Tracking tool Optimize traffic RIGHT targeting Measure ROI, user lifetime value, user retention, APU
- 14. Platform Function Real-time Analysis Powerful Events Data Export And API Access 10/23/2014 www.tracemobi.com 14
- 15. Realtime Analysis Clicks Installation CVR 10/23/2014 www.tracemobi.com 15
- 16. In-App Event Measuring in-app events with TraceMobi to understand how your audience interacts with your mobile app directly impacts your ability to build effective and profitable advertising campaigns. By analyzing the interactions that users have with your app, you can: Enable Re-Targeting Understand Your Apps Audience Analyze and Optimize Retention 10/23/2014 www.tracemobi.com 16
- 17. Powerful Event Unlimited Customized Event Example: Opens Registrations Purchases 10/23/2014 www.tracemobi.com 17
- 18. Free Trial offering Mobile ads tracking 0 10,000 installs 1 month See more at: http://www.tracemobi.com