Mobile Advertising Presentation: AdMonsters Leadership Forum
•
4 likes•1,325 views
The document summarizes the growth of mobile advertising and its potential. It notes that smartphones reached 50 million US users faster than previous technologies. Mobile web usage exceeds print and desktop for many users. The typical US iPhone user is young, affluent, and lives on the coasts. Click-through rates on mobile ads are increasing. The mobile advertising ecosystem involves publishers, ad networks, agencies, demand-side platforms and more. Barriers to mobile commerce are falling while audience data and engaging ad formats are improving. The presenter argues that mobile advertising budgets will grow significantly and that now is the time for companies to invest in the space.
Mobile Advertising Presentation: AdMonsters Leadership Forum
- 1. Believe The Hype: Mobile Advertising Is Here AdMonsters Leadership Forum, April 15, 2010 Presented by Marc Theermann
- 2. Years It Took To Reach 50 Million Users Radio 38 years TV 13 years Internet 4 years iPhone 3 years Privileged & Confidential 1 © 2010, AdMeld Inc. All Rights Reserved.
- 3. The Smart Phone Audience Today 30+ million US smart phone users 50% use mobile web more frequently than they read print 40% use mobile web more often than it on the desktop Privileged & Confidential 2 © 2010, AdMeld Inc. All Rights Reserved.
- 4. US iPhone Audience Profile Young Affluent Live on Coasts 31 Years Old $76K 43% In NY or CA 26% Higher Than 2x National Average National Average Privileged & Confidential 3 © 2010, AdMeld Inc. All Rights Reserved.
- 5. Interpublic Study % of Smart Phone Users Who Click on Ads % Privileged & Confidential 4 © 2010, AdMeld Inc. All Rights Reserved.
- 6. Money in the Ecosystem Premium Direct Sold 10% Remnant CPC 25% Remnant Ad CPM Network 65% Unsold Inventory Privileged & Confidential 5 © 2010, AdMeld Inc. All Rights Reserved.
- 7. The Industry Stack Publisher Agencies Mobile Web API Mobile Mobile Ad Nets Ad Server Blackberry & Yield SDK Campaign Optimizer Online Manager Ad Nets iPhone/iPad SDK Demand Real Time Side Rich Bidding Platforms Android Media 3rd Party Data SDK Android SDK Tools Enhancement Privileged & Confidential 6 © 2010, AdMeld Inc. All Rights Reserved.
- 8. The Players Ad Server Client Publisher Demand Optimizer RTB Rich Media 3rd Party Data Android SDK Privileged & Confidential 7 © 2010, AdMeld Inc. All Rights Reserved.
- 9. 4 Reasons Why Big Mobile Budgets Are Coming 1. Barriers to Mobile Commerce Disintegrating – Full Keyboards, Mobile Paypal, App Stores 2. Credible Audience Data is Becoming a Reality – Smartphones are finally getting cookies – New generation of companies focusing on analytics, audience, and 3rd party data Privileged & Confidential 8 © 2010, AdMeld Inc. All Rights Reserved.
- 10. 4 Reasons Why Big Mobile Budgets Are Coming 3. Agencies Can Finally Buy At Scale – Yield Optimizers and Exchanges aggregating mobile inventory, connecting publishers to buyers 4. Mobile Ads Are Getting Engaging – GUI revolution in the last 18 months – Consumers now surfing mobile web – Rich media banner coming online Privileged & Confidential 9 © 2010, AdMeld Inc. All Rights Reserved.
- 11. Get Ready  Mobile advertising is about to arrive in a big way  There is enough audience data to target consumers  There are enough consumers to make it worth the effort  Now is the time to invest in technology solutions that make it easy and possible to attract demand Privileged & Confidential 10 © 2010, AdMeld Inc. All Rights Reserved.
- 12. The Complete Mobile Monetization Solution AdMeld provides publishers a complete, customizable mobile monetization solution that works across the entire ecosystem.  One Stop Access to All Demand Sources – Connections to all mobile ad networks, online ad networks & DSPs  Mobile Ad Serving – DART and Ringleader support – Self-service interface for campaign management  Mobile Rich Media Support  SDK for iPhone, iPad, Android, Blackberry  Consolidated Reporting & Collections  3rd Party Data Integration Privileged & Confidential 11 © 2010, AdMeld Inc. All Rights Reserved.
- 13. Reach out with any questions: Marc Theermann, VP Mobile + 1 617 4070203 marc@admeld.com