Mobile App Development Trends
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The document discusses 10 trends in mobile app development: 1) user experience first, 2) integration with backend systems, 3) using APIs to accelerate innovation, 4) cloud driven, 5) security, 6) continuous delivery, 7) beacon and location-based services, 8) wearable technology, 9) native vs mobile web apps, and 10) internet of things. It emphasizes the importance of prioritizing user experience and convenience across all mobile customer touchpoints from acquisition to loyalty.
Mobile App Development Trends
- 1. WE CO NCEP T, D ESI G N & CODE EMOTIONS © C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
- 2. © C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I MOBILE A PP DEVELOPME NT TRENDS
- 3. AGE NDA > IT’S TIME TO GO B EYOND ‘MO BILE FIRST’ PLANNING > 10 T RE NDS IN MOB ILE APP D EVELOPMENT W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I Susanne Böck Managing Director Webmedia7 Middle East FZE
- 4. W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I IT ’S T IME TO GO BEYOND ‘ MOBILE F IRST’ PLANNING > Mobile growth is booming There are almost 7 billion people on the planet. 6.0 billion own a mobile phone – only 4,5 billion own a toilet and 3.5 billion own a toothbrush. More than 90% of adults have 24/7 their mobile phone within arm’s reach 74% of smartphone users use their phone to help with shopping … with 79% ultimately making a purchase 90% of all text messages are read within 3 minutes of being delivered 70% of mobile searches lead to action within 1 hour
- 5. THE U NIT E D AR AB EM IR AT ES RANK 1ST IN SM A RT P HONE PE NE TR AT IO N:  W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
- 6. 1. USER EXPERIENCE FI R ST > USER CONVENIENCE AND A HIGH QUALITY EXPERIENCE ARE CRUCIAL > BUILD A MOBILE CUSTOMER STRATEGY 4 Steps Acquisition … T O B U I L D A M O B I L E S T R A T E G Y Loyalty Mobile Commerce Customer Experience W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
- 7. 2 . INTEGR ATION W ITH BACK-E ND-SYSTE M S 2016 2017 2018 Midsize to large companies will spend 33% more on application integrations than in 2013 Over 67% of all new integrations flows will extend outside the enterprise firewall More than 50% of the cost of implementing 90% of new large systems will be spent on integration What do mobile apps integrate with? • CRM, Marketing Automation • Payment Gateways • Enterprise Backend Systems (Integration to Legacy Systems) W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
- 8. 4 . CLOUD DRI VEN W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I There is currently much controversy over which mobile apps are better - native applications or mobile cloud applications.
- 9. 5. SECURITY > What are the worst security dangers you should pay attention to? 1. Security and authentication of API calls 2. Break Session from online if Phone is lost 3. Permission Leaks 4. Secure Data Storage 5. Single Sign On W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
- 10. 3. USING AP IS TO A CCELER ATE IN N OVATIO N W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I > And to deliver seamless user experience • Application Programming Interfaces (APIs) encapsulate back-end information systems • APIs also open enterprise resources to third-party developers • … but make sure APIs are secure > API Backend as a Service (Baas)
- 11. 6. CONTI NUOUS DELIVERY W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
- 12. 7. BE ACO N AND LOCATION BASED WIFI SERVICES W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
- 13. 8. WEARA BLE TECHNOLOGY There are also a lot of noise around fashion and textile industries adopting wearable technology W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
- 14. 9. NATIVE VS MOBILE WEB NATIVE MOBILE APPLICATIONS PROS • Full access to mobile device features • Deep integration capabilities • Deeper security implementations in app • Highly responsive and smooth performance • Rich user experience • Strong functionality Superior customization CONS • Longer development cycle • Non-portable code • Expensive development and support accessibility via application stores means: • Less control for app administrators • Longer approval cycles • Adherence to restrictions • Needs skilled developers of native code for every mobile OS PROS • Lightweight solution • Reusable and scalable code • Web developer expertise is sufficient • Inexpensive coding and deployment • Can be freely accessed on the web • Quick and easy to develop, distribute and update CONS • Slower performance than native solutions • Very limited offline functioning • Limited multimedia support • Cannot leverage all native OS and Android features • Cannot replicate native touch-and- feel • Mobile browser incompatibility • Inconsistent rendering across browsers MOBILE WEB APPS W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
- 15. W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I 9. NATIVE VS MOBILE WEB
- 16. W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I 9. NATIVE VS MOBILE WEB
- 17. 10. INTERNET OF THI NGS > Consumer efficiency > Health Care > Transportation W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
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- 20. KEY FAC TS WE OPE RATE AC R O SS MID D LE EA ST AN D E U R O PE . OUR CL IENTS COM E F ROM DIF F E RE NT BRANC HE S AN D TO AL L O F T HE M WE S U S TAIN LONG TER M PARTNE RS HIP S. CLIENT SATISFAC TION IS O U R N U MB E R O N E PR IO R ITY. WE TAK E TIME TO L E A RN A BO UT TH E B USIN ESS O F O UR C LIE NTS, TH EIR EXPECTATIONS A ND BUS INES S G OA LS . TO ALL O U R CU S TO MERS WE MA INTA IN L ONG-TE RM PA RTNE RSHIPS. M OST OF OUR CUSTOMERS RELY ON OUR C O MPE TEN C Y S IN CE SE VE R AL YE AR S - AND THIS USUAL LY HOL ISTIC A L LY, A C ROSS A L L M A RKE TING D IS CI PLINES . EXPERTIS E PROJECTS E MP LOY EE S O FF IC ES 7 YEARS 260+ 25 2 W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H |  D U B A I
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