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Mobile apps for business how do i get started aom 10-27-2011

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Red Dirt Mobile

Presentation on the five truths everyone wanting to implement a mobile app should know, as well as the five questions they should answer before implementing the app. Given at the Art of Mobile conference on October 27, 2011, by Mike Ishmael.

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Mobile Apps for Business… How Do I Get Started? Mike Ishmael October 27, 2011
Questions? Text TAOM to 55678 Text TAOM How much wood would a woodchuck chuck to 55678
Topics for Discussion 5 Truths 5 Questions
Truth 1 – Ubiquitous US Metrics 312.4 327.6 350 300 250 Millions 200 150 100 50 0 Population Wireless Subscriptions Source: CTIA 4Q 2010 Worldwide Device Sales Worldwide Ownership 100.9 5.1 120 92.1 6 4.2 100 5 Millions of Units Billions of Units 80 4 60 3 40 2 20 1 0 0 PCs Smartphones Toothbrushes Cell Phones Source: IDC Source: Mobile Marketing Association Asia 25 Million iPads Sold as of June this Year
Truth 2 – Primary Communication Vehicle 29.7% Total wireless only households in US 53.5% Wireless only households in US (age 25-29) 30.1% Wireless only households in OK 32.5% Wireless only households in TX 35.2% Wireless only households in AR – National Center for Health Statistics 196.9B text messages per month in US 2.25T annualized minutes of use in US - CTIA Source: Scott King Blog
Truth 3 – Always Present and Always On On average, smartphone users will check their phones every 10 minutes and up to 34 times per day. – Finnish Study A UK study showed that 88% of smartphone owners have made checking their smartphone the first thing they do in the morning. That same UK study showed 6 out of 10 checked their smartphone before they got out of bed. 91% of people in US have cell phone within reach 24/7 – Morgan Stanley
Truth 4 – Becoming Smarter and More Powerful In June of 2011 40% of Mobile Subscribers in US had smartphones. 50% of Mobile Subscribers in US will have smartphones by EOY. – Nielsen
Truth 5 – It’s Not (Just) About Voice Source: 1000Memories 18- to 34-year-olds average monthly voice minutes have plunged from about 1,200 to 900 in the past two years. Texting has more than doubled in the same period, from 600 messages a month to more than 1,400 texts a month. – 8/11 Nielsen
5 Questions to Answer What is the business issue we are addressing? Direct/Channel Sales Customer Service/Support Connect with Product Users Enable Employees
5 Questions to Answer Who is our target audience and what do they need? Office Workers Medical Workers Field Workers Road Warriors
5 Questions to Answer How do we make the app simple, attractive, and interesting? User Experience/Interface Embedded Games Mobile Capabilities
5 Questions to Answer Where are we going to publicize the app? 500,000 275,000
5 Questions to Answer When do we need to launch the app and how often will we have updates?
Key to Mobile Success 5 Truths 5 Questions
Thank You Mike Ishmael Email: mike.ishmael@reddirtmobile.com Mobile: 918.406.5735 Web: www.reddirtmobile.com Blog: www.themobilists.com

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Mobile apps for business how do i get started aom 10-27-2011

  • 1. Mobile Apps for Business… How Do I Get Started? Mike Ishmael October 27, 2011
  • 2. Questions? Text TAOM to 55678 Text TAOM How much wood would a woodchuck chuck to 55678
  • 3. Topics for Discussion 5 Truths 5 Questions
  • 4. Truth 1 – Ubiquitous US Metrics 312.4 327.6 350 300 250 Millions 200 150 100 50 0 Population Wireless Subscriptions Source: CTIA 4Q 2010 Worldwide Device Sales Worldwide Ownership 100.9 5.1 120 92.1 6 4.2 100 5 Millions of Units Billions of Units 80 4 60 3 40 2 20 1 0 0 PCs Smartphones Toothbrushes Cell Phones Source: IDC Source: Mobile Marketing Association Asia 25 Million iPads Sold as of June this Year
  • 5. Truth 2 – Primary Communication Vehicle 29.7% Total wireless only households in US 53.5% Wireless only households in US (age 25-29) 30.1% Wireless only households in OK 32.5% Wireless only households in TX 35.2% Wireless only households in AR – National Center for Health Statistics 196.9B text messages per month in US 2.25T annualized minutes of use in US - CTIA Source: Scott King Blog
  • 6. Truth 3 – Always Present and Always On On average, smartphone users will check their phones every 10 minutes and up to 34 times per day. – Finnish Study A UK study showed that 88% of smartphone owners have made checking their smartphone the first thing they do in the morning. That same UK study showed 6 out of 10 checked their smartphone before they got out of bed. 91% of people in US have cell phone within reach 24/7 – Morgan Stanley
  • 7. Truth 4 – Becoming Smarter and More Powerful In June of 2011 40% of Mobile Subscribers in US had smartphones. 50% of Mobile Subscribers in US will have smartphones by EOY. – Nielsen
  • 8. Truth 5 – It’s Not (Just) About Voice Source: 1000Memories 18- to 34-year-olds average monthly voice minutes have plunged from about 1,200 to 900 in the past two years. Texting has more than doubled in the same period, from 600 messages a month to more than 1,400 texts a month. – 8/11 Nielsen
  • 9. 5 Questions to Answer What is the business issue we are addressing? Direct/Channel Sales Customer Service/Support Connect with Product Users Enable Employees
  • 10. 5 Questions to Answer Who is our target audience and what do they need? Office Workers Medical Workers Field Workers Road Warriors
  • 11. 5 Questions to Answer How do we make the app simple, attractive, and interesting? User Experience/Interface Embedded Games Mobile Capabilities
  • 12. 5 Questions to Answer Where are we going to publicize the app? 500,000 275,000
  • 13. 5 Questions to Answer When do we need to launch the app and how often will we have updates?
  • 14. Key to Mobile Success 5 Truths 5 Questions
  • 15. Thank You Mike Ishmael Email: mike.ishmael@reddirtmobile.com Mobile: 918.406.5735 Web: www.reddirtmobile.com Blog: www.themobilists.com