Mobile case dat - 0506
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The document discusses various mobile marketing strategies and tactics. It describes how SMS marketing has evolved from basic SMS to include brand name SMS campaigns. It also discusses push SMS marketing, pull SMS marketing using an SMS gateway, in-app mobile marketing, mobile ad networks, integrated SMS campaigns, and location-based marketing. Location-based marketing combines in-app mobile marketing with location data to provide enhanced user experiences.
Mobile case dat - 0506
- 1. www.InterMark.vn Mobile Solutions Expertise Mobile Marketing Mobile Solutions Expertise Opportunities for Start-up and Agency u D動董ng 畉t VHT Chairman 息 VHT 2011
- 2. www.InterMark.vn Mobile Marketing is SMS Marketing ??? 息 VHT 2011
- 3. www.InterMark.vn Evolution of Mobile Marketing Mobile Internet & SMS WAP Apps 息 VHT 2011
- 4. www.InterMark.vn Push SMS Brand Name SMS Marketing Happy Birthday Brand Name SMS:Chuc mung sinh nhat anh/chi Ngoc. Than chuc anh/chi that vui va hanh phuc ben gia dinh cua minh. Friso luon dong hanh cung ban cham soc va bao ve be yeu. Promotion Brand Name SMS Campaign: Mua FRISO de doi ngay khan choang ECH CON NANG DONG, ONG NHI XINH XAN cho be thoa suc vui choi tu 1/5-30/6 (chi ap dung san pham buoc 3 va 4). Lien he 18001545. Volume: 100,000 SMS/month 息 VHT 2011
- 5. www.InterMark.vn Push SMS Brand Name SMS Marketing Blast Brand Name SMS to notice meeting day: Truong Ho Van Cuong thong bao : Moi hop phu huynh hoc sinh Khoi 1 vao luc 18h ngay 25/05 tai Co So 1 Blast Brand Name SMS to notice vacation day: Truong Ho Van Cuong thong bao: Ngay 17,18/05 cac em duoc nghi. Thu Nam 19/05 di hoc binh thuong Blast Brand Name SMS with students mark: Ha Binh An: T:7.9;L:8.8 Sh:7.5;V:7.5; Su:7.9;D:7.8; A:8.9;CD:6.7; CN:7.6;TD:8.3; AN:9.5; MT:8.6; TH9.4; TBN:8.1;XH35; XL:HSG Volume: 50,000 SMS/month 息 VHT 2011
- 6. www.InterMark.vn Push SMS Brand Name SMS Marketing Promotion Campaign: San Giao dich BDS Savills tran trong gioi thieu chuong trinh: Ecopark don chao mua ha - Uu dai tang ngay khi mua can ho Rung co - So luong co han, danh cho khach hang dang ky som bat dau tu 20/05/2011. Gia chi tu 18,5tr VND/m2. Chi tiet lien he 1900 555 565 / 01233 555 565/ 0439363940 (18, 20). Savills tran trong gioi thieu CO HOI VANG SO HUU CAN HO RUNG CO - Ecopark: Dac biet trong 3 ngay 23,24,25/04/2011, Quy khach se duoc uu dai chiet khau 12%, gia moi chi con tu 18 - 23 trieu VND/m2 (Gia 1 can ho tu 1,3 ty VND). De dang ky so tham gia, soan tin nhan voi cu phap RC <Ho va ten> va gui den 6185. Chi tiet xin lien he 1900 555 565 hoac 01233 555 565 hoac www.ecopark.com.vn Volume: 250,000 SMS/month 息 VHT 2011
- 7. www.InterMark.vn Push SMS Brand Name SMS Marketing Telcos Percent Vietnamobile 0% Beeline Mobifone 0% 41% Sfone Viettel Other 1% 14% 2% Vinaphone EVN-Telecom 44% 0% 息 VHT 2011
- 8. www.InterMark.vn Push SMS Brand Name SMS Marketing 3% Ischool Campaign 4% FRISO Campaign ECOPARK Campaign DELIVER UNDELIVER EXPIRED DELIVER EXPIRED UNDILIVER DELIVER UNDELIVER EXPIRED 8% 4% 2% 5% 93% 88% 93% - Delivered: The messages come to the mobile & almost 100% Opened. - Undelivered: the number is not existing. - Expired: turn-off number. 息 VHT 2011
- 9. www.InterMark.vn Pull SMS SMS Gateway . Marketing Campaign: ID Account is users phone number . MO: Text: VISO<space><Name,Addresss> send to 8051 . MT: Ban da dang ky mot san pham Viso mien phi. Chung toi se gui san pham den cho ban trong thoi gian som nhat. Xin cam on! 息 VHT 2011
- 10. www.InterMark.vn Pull SMS SMS Gateway . Marketing Campaign: ID Account is users phone number . MO: Text: HTC<space><IMEI CODE> send to 8051 . MO: HTC cam on ban da tham gia chuong trinh "Luot cung HTC Wildfire, kham pha ky quan Chau Uc". Hay truy cap website http://htcwildfire.com.vn de biet them chi tiet SMS Rule: - Each phone number can send only 1 SMS with onlyVHTIMEI CODE. 息 one 2011 - In the end of the campaign, winner will be chosen randomly
- 11. www.InterMark.vn Pull SMS SMS Gateway . Marketing Campaign: ID Account is users phone number . MO: Text: HTSH<space><Product CODE> send to 8051 . MO: Cam on ba con da tham gia chuong trinh.Tong so tin nhan hien tai la 1.Xo so lan 1 ngay 10/6,phat song ket qua tren dai TH Tien Giang 16h30 ngay 16/6.Cty Hop Tri SMS Rule: - Each phone number can send only 1 SMS with only one Products CODE. - In the end of the campaign, winner will be chosen息randomly VHT 2011
- 12. www.InterMark.vn Pull SMS SMS Gateway . MO: Text: DRT1 send to 8051 DRT1 Campaign - Telcos .Objective: increase viewers volume 4.89% 29.94% .Duration: 04/20011 06/2011 GPC .Mechanics: Win 10,000,000 VND every week. VIETTEL .Result: Total 348,496 SMS have been sent. VMS SMS Rule: 65.17% - In the end of the campaign, winner will be chosen randomly 息 VHT 2011
- 13. www.InterMark.vn Pull SMS SMS Gateway Percent of sending SMS time 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 息 VHT 2011
- 14. www.InterMark.vn Pull SMS SMS Gateway .1st Brand Name SMS: Notice customers to join NIVEA campaign (game 1) and get gifts from NIVEA .SMS Gateway: Receive answers from customers, VHT System will send 2nd Brand Name SMS to notice game 2nd .Objective: Make target customers know what is NIVEA FOR MEN Phan Tu Bac .Duration: 01/06/2011 07/06/2011 息 VHT 2011
- 15. www.InterMark.vn Pull SMS SMS Gateway 息 VHT 2011
- 16. www.InterMark.vn Pull SMS SMS Gateway . E Warranty: Send SMS to active E Warranty for your machines. . MO: VTA <NguyenVanA><IMEI CODE><Phone numbers> send to 8051 .Objective: more convenient for customers. 2011 息 VHT
- 17. www.InterMark.vn Pull SMS SMS Gateway .Text to get Ecoupon: Send SMS to receive Ecoupon from Merchants. .MO: Ecp<Space><Code> send to 8051 .Objective: more convenient for customers SMS rule: Each phone number can send only 1 SMSVHT 2011 息 during Campaign.
- 18. www.InterMark.vn Pull SMS SMS Gateway MO (2) location based Web Service MT1 (3) Connection (1) MT1 (3) 息 VHT 2011
- 19. www.InterMark.vn In App Mobile Marketing Hi, Im Socbay iMedia The most favorited application on mobile in Vietnam. 5.000.000++ downloads (up to 01/2011) 1.800.000++ activated accounts 75.000 95.000 CCU 1.400.000++ visits per day 13++ services on mobile 息 VHT 2011
- 20. www.InterMark.vn In App Mobile Marketing 息 VHT 2011
- 21. www.InterMark.vn In App Mobile Marketing 息 VHT 2011
- 22. www.InterMark.vn Mobile Ad Network Mobile Web vs Mobile App 息 VHT 2011
- 23. www.InterMark.vn Mobile Ad Network Mobile Web vs Mobile App 息 VHT 2011
- 24. www.InterMark.vn Integrated SMS Campaign 息 VHT 2011
- 25. www.InterMark.vn Location Based Marketing = In App Mobile Marketing + Location Location provides an enhanced user experience 息 VHT 2011
- 26. www.InterMark.vn Location Based Marketing = In App Mobile Marketing + Location 息 VHT 2011
- 27. www.InterMark.vn Location Based Marketing = In App Mobile Marketing + Location 息 VHT 2011
- 28. www.InterMark.vn Location Based Marketing = In App Mobile Marketing + Location 息 VHT 2011
- 29. www.InterMark.vn Location Based Marketing = In App Mobile Marketing + Location 息 VHT 2011
- 30. www.InterMark.vn Location Based Marketing = In App Mobile Marketing + Location 息 VHT 2011
- 31. www.InterMark.vn Location Based Marketing = In App Mobile Marketing + Location 息 VHT 2011
- 32. www.InterMark.vn u D動董ng 畉t | Chairman | 0908.49.59.11 | dat@vht.com.vn Company Info : Text VHT to 8051 息 VHT 2011