Mobile case study
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ForkFly is a mobile data platform that provides small businesses with geolocation data on consumer impressions, page views, deal views, and redemptions from their mobile advertising. The Red Door Lounge in Billings, Montana saw over 69,000 impressions in 7 months using ForkFly, with 80% coming from mobile devices. This resulted in over 2,200 clicks at a cost of $65 per month for ForkFly, saving thousands compared to estimated costs on Google AdWords and Facebook. The data showed the merchant's mobile ads reached customers not just in Billings but across a 500 mile regional area.
Mobile case study
- 1. REACH: REDEFINED 1 Business. 8 days. Leveraging Mobile Data: The Red Door Lounge Billings, Montana ForkFly captures and shares unique geolocation data with small businesses. This data is based on the following events: Impressions: Consumer saw merchant’s logo, branding, distance, number of offers Page Views: Consumer clicked on merchant profile page Deal Views: Consumer reviewed merchant’s offers Redemptions: Consumer redeemed specific offer
- 2. 7 Months: Impressions: 69,470 80% from mobile devices 2,205 clicks Cost: ForkFly = $65/month Equivalent Spend: Mapping feature overlays latitude and longitude of Google Adwords CPC specific mobile Average = $3.50/click events, demonstrating the Total = $7,717 effectiveness of the SAVINGS: $7,262 platform. Facebook CPC Average = $1.08/click Total = $2,381 SAVINGS: $1,926 ForkFly CPC Advantages: • Cost • Geo-Targeted (location & Interest) User info, specific • Customizable event, and time stamp • Measurable listed here for merchant’s reference.
- 5. In just 8 days, mobile activity targeting this merchant in Billings blankets the entire community.
- 6. Regional Reach: Consumers in Great Falls, Helena, Bozema n, etc. viewed this merchant.
- 7. The 500 mile story: Lots of activity along arterials into Billings. Extended regional reach.