What Makes an App Great?
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The document discusses what makes a great mobile app and provides tips for ideating and developing new app concepts. It states that great apps solve problems, boost productivity, provide entertainment, deliver timely content, integrate seamlessly with other platforms, have stunning design, and are instantly usable. It then provides guidance on brainstorming ideas by finding problems, researching popular apps and trends, sketching out user flows, considering emerging technologies, and determining platform choice and monetization strategy. The key steps are to start with a problem or opportunity, research the market, and create a meaningful experience for the target audience.
What Makes an App Great?
- 1. What makes an App Great?
- 2. GreatApps Solves a Problem Eliminates or limits frustrations to make life easier Example: maps, clock, calendar, calculator
- 3. GreatApps Boosts Productivity Saves time and enables you to conveniently get info or complete tasks Example: mobile banking apps
- 4. GreatApps Entertaining Fun, entertaining, addictive -- games, video, humor Example: Angry Birds and Candy Crush
- 5. GreatApps Timeliness Delivery of interesting contentvia messaging and/or dynamicfeeds Example: Flipboard, Twitter
- 6. GreatApps Seamless Integration Integrates seamlessly with other platforms Example: Sharing content to Twitter, Facebook, DropBox
- 7. GreatApps Stunning Design Intuitive and engaginguser experience/interface Example: Flink, Paper, Yahoo Weather
- 8. GreatApps Instant Usability Make it fast and easy to sign-up, build a profile, and/or get the user deeply engaged in the appexperience. Example: Instagram, SnapChat, Fancy
- 10. by: Marc Fischer | GD75 Mobile App Design Brainstorming and daydreaming...
- 11. by: Marc Fischer | GD75 Mobile App Design Find a Problem Become aware of a challenge, problem, or opportunity
- 12. Brainstorming Best ideas comes from awareness - Pay attention to what irritates you - What frustrates your friends and family - How can an app alleviate these pain points? - How would you improve an existing App?
- 13. App Stores Research the app stores - Which apps are Topping the Charts. - Why are they so popular? - How did they get to the top?
- 14. by: Marc Fischer | GD75 Mobile App Design smc.marcfischer.me
- 15. by: Marc Fischer | GD75 Mobile App Design Brainstorming Research - whats popular? - whats trending? - category leaders? - editors pick smc.marcfischer.me
- 16. App Stores Download the most popular apps - What makes them successful? - What do you like or dislike? - What do you think can be improved upon?
- 17. Categories Download the top apps in your category - Who are the category leaders? - What app categories are trending? - Who are the editors promoting?
- 18. Categories (iOS)
- 19. Brainstorming Talk through your ideas... - Bounce ideas o鍖 your friends - Bounce ideas o鍖 your family - Bounce ideas o鍖 complete strangers - Seek mentors and get professional feedback
- 20. Brainstorming Rank your ideas - Is it too complex and costly? - Do you have the skill-set to execute? - Does competition exist? - Are you PASSIONATE for it?
- 21. by: Marc Fischer | GD75 Mobile App Design Imagination Use your creative skills to think of solutions
- 22. Audience Personas If you build it, who will come? - Who is your target audience? - What is their background, technical ability, location, language, etc.? - How can you create a meaningful experience optimized for the users?
- 23. Features +Functions Determine core features and functions - List desired features and functions in detail (camera, user sign-up, GPS, etc.) - Prioritize the list in order of importance? - What features and functions can users live without?
- 24. User Flow Sketch it out, let it flow - How will your users interact with the app? - After a customer downloads the app, how will they navigate from page to page? - Create depictions of the apps visual layout with basic sketches or wireframes - Seek constructive criticism!
- 26. Emerging Tech Spark the Revolution Emerging technologies -- innovations which represent progressive developments within a field for competitive advantage Source : Wikipedia http://en.wikipedia.org/wiki/ New_technologies
- 27. by: Marc Fischer | GD75 Mobile App Design Emerging Tech Banking - Banks = Bitcoin
- 29. Trailblazing What if you idea doesn't exist? - Does the absence of competitors mean there is NOT a viable market need? - Have others tried and failed? - Is it too ambitious and complex? - Is it too costly and time intensive?
- 32. Converging Tech Building Upon Existing Tech Convergence refer to separate technologies such as voice (and telephony features), data (and productivity applications) and video that now share resources and interact with each other, creating new e鍖ciencies. Source : Wikipedia http://en.wikipedia.org/wiki/ New_technologies
- 33. by: Marc Fischer | GD75 Mobile App Design Emerging TechWatch + Smartphone = Smartwatch smc.marcfischer.me
- 34. Make it Better How to make an existing app better? - Find a common problem, create a better solution - Model the success of others - Match ideas with your skills, interests, experience, and passion
- 35. Compete Does your idea already exist? - Are there other potential markets? - Could you provide a better user experience? - Is there a unique way to monetize?
- 36. Whats Trending Consider growth trends - Location based services - Bluetooth connected devices - Mobile commerce - Mobile video - Object recognition - Internet of Things
- 37. Platform Choice What will youbuild? - iPhone app - iPad app - Webapp - Android app - Cross-platform
- 38. Considerations Doesthe mobile app require the use of any special device features? - Camera - Cameras flash - Accelerometer - Bluetooth
- 39. Considerations What programming languagesdo you already know? How important is speedand performance? Budget constraints - native is more expensive Does the mobile appneed Internet-access? What is the monetization strategy?
- 40. Recap Great Apps startfrom humble beginnings Ideas are everywhere youlook Research, research, research Pursue projects that you can bePASSIONATE about Test it before you build it Analyze the playingfield Plan, design, build, get feedback, change, grow