Mobile Convention Brussels 2014 - InBeacon - Remco Bron
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Beacons use Bluetooth Low Energy technology to detect nearby smartphones and other devices, allowing businesses to send contextual messages and offers to customers within physical locations. Many large retailers and brands are experimenting with beacon implementations to improve customer service, drive purchases, and collect consumer behavior data through proximity marketing. Beacons have the potential to close the loop between the online and offline worlds by personalizing the customer experience across physical stores and digital channels.
Mobile Convention Brussels 2014 - InBeacon - Remco Bron
- 1. HOW BEACONS WILL CHANGE OUR OFFLINE WORLD
- 2. REMCO BRON CCO / FOUNDER REMCO@INBEACON.NL
- 3. DOWNLOAD INBEACON IOS APP
- 4. CLOSING THE LOOP BETWEEN ONLINE & OFFLINE EMAIL SOCIAL MEDIA ONLINE ON SITE SALES CUSTOMER SERVICE
- 6. PLENTY OF CHOICE LOW COST HARDWARE DEVICES
- 7. FAR (20-50 METERS) NEAR (FEW METERS) IMMEDIATE (CENTIMETERS) PROXIMITY
- 9. iBEACON IN THE WILD
- 12. MACYS IN 2ND PHASE DEPLOYMENT IN ALL 793 STORES IN THE USA
- 13. CUSTOMER SERVICE DE BIJENKORF TESTING A NEW LOYALTY PROGRAM WITH BEACONS
- 16. AIRLINES EASYJET PILOT ON 3 E U AIRPORTS
- 17. AIRLINES VIRGIN ATLANTIC UPPER CLASS CUSTOMER SERVICE
- 18. KLM INDOOR NAVIGATION TRANSFER PASSAGIERS KNOW WHERE TO GO
- 19. INTERACTIVE BILLBOARDS LEVIS BILLBOARD SHOWS YOU THE CLOSEST RETA I L STORE FOR JEANS
- 20. CARLSBERG SMART BEER MAT SHOWS YOU WHAT YOU CAN DO IN AND AROUND THE PUB YOUR ARE IN
- 21. SUPERMARKT DEALS DELHAIZE AND COCA-COLA TEST PUSH NOTIFICATION OFFERING
- 22. INSTALL THE APP AND GET A PIE MELBOURNE CRICKET GROUND MAKES SELLERS TRACEABLE
- 23. IBEACON PUBLIC ROTTERDAM CENTRAL DISTRICT
- 27. iBEACON EFFECT OF USAGE
- 28. iBEACON USAGE Works via ListEase app Customers get the question if they want to add a product to their list When they are around the product in the store they receive a reminder
- 29. iBEACON USAGE APP USAGE INCREASED BY 16.5X BY CUSTOMERS WHO RECEIVED AN IBEACON MESSAGE source: inMarket
- 30. iBEACON USAGE PURCHASE INTENTION WAS 20X HIGHER WITH IBEACON MESSAGES source: inMarket
- 31. iBEACON CUSTOMER ADAPTION 60% OF SHOPPERS SAID THEY WOULD RETURN BECAUSE OF IBEACON INTERACTION source: Swirl
- 32. PROXIMITY MARKETING CRM & LOYALTY CUSTOMER INTELLIGENCE
- 33. PROXIMITY MARKETING BE RELEVANT
- 34. BEST PRACTICES Learn from your customer Find out how to be relevant to your customer Make it a right time experience Be personal
- 36. LOW-ENTRY, HIGHLY SCALABLE SAAS PLATFORM OFFLINE LOCATION ONLINE PROF I L E APP
- 38. MULTI-LEVEL INTELLIGENCE & SERVICES customer intelligence 0. how many, where 1. which phone ids, when 2. personalized, what 3. 3600 profile (online+offline) synchronization proximity interaction 0. location based 1. phone activity related 2. personalized 3. 3600 profile related clienteling 1. generic alert 2. personalized display 3. 3600 profile related display dashboard
- 42. CLOSING THE LOOP BETWEEN ONLINE & OFFLINE EMAIL SOCIAL MEDIA ONLINE ON SITE SALES CUSTOMER SERVICE
- 43. NEW AGE FOR CUSTOMER CONNECTIONS: PERSONAL & SCALABLE
- 44. DOWNLOAD INBEACON IOS APP
- 45. QUESTIONS? REMCO@INBEACON.NL WWW.INBEACON.NL GET IBEACON NEWS FROM OUR BLOG WWW.IBEACON-RETAIL.NL