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Mobile-device-buying-decision.

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A survey found that the quality of the camera is the most important factor for consumers when deciding which mobile device to purchase, with 47% of respondents citing it as a key consideration. Other major factors included 4G/LTE capability at 40%, reliability and durability at 36%, and battery life at 32%. The survey provides insight into what drives consumers' mobile device buying decisions.

The camera is key to mobile device buying decision
4G/LTE
capability
Reliability /
Durability
Quality of
Camera
Battery life Clarity /
Resolution
of screen
Storage
capacity
Quality /
speed of
processor
Sound
quality
Availability
of Dual SIM
47%
40%
36%
32%
29%
24%
22%
18%
4%
Source : Comtech smartphone buying experience report (Q1 2014)
Consumer's point-of-sale considerations

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Mobile-device-buying-decision.

1. The camera is key to mobile device buying decision 4G/LTE capability Reliability / Durability Quality of Camera Battery life Clarity / Resolution of screen Storage capacity Quality / speed of processor Sound quality Availability of Dual SIM 47% 40% 36% 32% 29% 24% 22% 18% 4% Source : Comtech smartphone buying experience report (Q1 2014) Consumer's point-of-sale considerations

Editor's Notes

Buying decision