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TAP IT Embracing Mobility @ Mobile Edge '14

Mobile Edge Event
Mobile Edge Event

This document discusses TAP's embrace of mobility and mobile technologies. It provides an overview of TAP, including facts and figures about the company. It then discusses how mobility is impacting airlines and the business and IT challenges involved. The document outlines the services and solutions TAP's mobile competence center provides. It presents several case studies of mobile apps and solutions TAP has implemented, including apps for customers and employees, using RFID technology in maintenance, and providing information to line maintenance mechanics.

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26-足01-足2012 Embracing Mobility Group TAP Challenges, Experience and Case Studies
2 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
3 TAP Facts & Numbers
4 TAP Facts & Numbers Portuguese Flag Company founded in 1945 OperaBng an average of 296 flights a day TAP's network reaches 88 desOnaOons across 38 countries Fleet 77 AircraRs Airbus, Fokker e Embraer 10 M Passengers in 2013 Turnover: 2.671,5 Euro million Number of employees: 12.856 Awards Trustworthy Brand TAP Group 2013 Annual Report Best Airline Company Worlds Leading Air Company for South America (for 3 consecuBves years) Worlds Leading Airline to Africa 3rd Best Airline of Southern Europe
5 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
6 Enterprise Mobility IDC sees a transiBon to the third IT plaWorm, with mobility at its heart Enterprise Mobility isn't new, what changed? Device Costs Devices evoluBons (processor capaciBy, camera, geo-足locaBon,etc) Faster and Cheaper CommunicaBons Source: IDC
TRAVEL EXPERIENCE Mobile technology is transforming the travel experience. The always-足connected traveler will expect services that simplify and more enjoyable customer experience. Source: AMADEUS, April 2011
MOBILE WORKFORCE Mobile services are transforming operaOons Sources: SITA.aero + Flight Global Improving producOvity in the aircra_ by moving from paper to digital processes using tablets and wireless connecBvity (ie EFB, Cabin Crew Management). A new wave of services using tablets for airline on airport operaOons such as ground operaOons and aircraR maintenance. Higher degree of interacOon between FLIGHT CREWS and MRO teams. This helps maximize efficiency and minimize turn-足around Bmes
9 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
10 TAP IT -足 GENERAL SERVICE PORTFOLIO Business Technology InnovaOons Service Line ProducOon Service PorWolio Service Line Renewal TAP Group Business Process Revenue AccounOng Human Resources LogisOcs Audit & Legal Health Care Pax & Cargo Sales Flight & Airport OperaOons Ground OperaOons Maintenance, Repair & Overhaul Network Management Enterprise Performance Finance
Business to Enterprise Value Increase worker producBvity Extend exisBng applicaBons. Reduce fuel, or fleet maintenance costs. Increase compeBBve differenBaBon decision making. Increase employee responsiveness Business to Consumer Values Increase quality of service. Increase compeBBve differenBaBon. Improve customer saBsfacBon. Improve brand percepBon. Deepen customer engagement and loyalty. Understand customer behavior. Drive increased sales through personalized offers. Use new value-足added services. MOBILE BUSINESS VALUES Execs Knowledge Workers Task Workers Consumers Dashboards Management Apps Customer View Apps Employee ProducBvity Apps CollaboraBon Apps Business Analysis Apps Field Service Apps Sales Apps Industry Apps MarkeBng Apps Banking Apps Commerce Apps . Development Tools & TCD / TCO End-足User Device Choice Easy to Use Enterprise Security Device & App Managament Device and Backend Diversity
12 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
13 MOBILE COMPETENCE CENTER SERVICES Centralized Strategy Architecture Standards SOLUTIONS Web Mobile Smart Clients LocalizaBon NFC RFID M2M PLATFORMS Iphone/iPad Android Windows Phone/ Mobile/CE HTML5 Frameworks Help to establish a centralized strategy, that involve architecture, standards definiOons and technical skills to implement the strategy. We are able to deliver:
14 Development Matrix (NaOve/Web/Hybrid) CRITERIA INPUTS NATIVE HYBRID WEB Cost of Development L K J MulB-足Plajorm L K J User Experience J K L Features & Performance J K L Maintenance L K J NATIVE : the best experience, but at higher cost (typical for B2C soluBons) HYBRID: economies of scale, but at the expense of user experience (B2E/B2B -足offline support) WEB: widest reach, but at the expense of user experience and performance (B2E/B2B)
15 Enterprise Mobility Macro Architecture MAD (Mobile ApplicaBon Development) Integrated development Environment MAM (Mobile ApplicaBon Management) Access control to mobile applicaBons (user authenBcaBon, push noBficaBons, usage analyBcs,) MDM (Mobile Device Management) Mobile asset tracking, device provisioning
16 Some of our Portofolio
17 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
RFID RFID is the idenOficaOon of remote objects, through the tags, via radio transmission. RFID also enables the recording and automaBc reading of data of the micro-足chips of these tags. TAP Portugal order 12 use of specific Airbus A350XWB. This is the first commercial aircraR equipped with RFID Automatic read/write Technology embedded on: Avionic systems (cockpit & bay) CommunicaBon, electrical, hydraulic, cabin systems More than 1500 parts targeted with RFID RFID on parts an enabler for cost reducOon & lean maintenance. Reduce administraBon costs of parts idenBficaBon Increase quality of data in Maintenance InformaBon Systems (MIS) Introduce process monitoring capabiliBes
Time spent searching for parts Work disrupBon if part mislaid or lost Repair LogisBcs Time spent searching for parts No confirmaBon of parts availability for reassembly Quick inventory Management of mini-足module kipng Sub-足assembly TAP ME -足 MEERA Case Study Problem: To control over 10.000 parts, simultaneously at the Engine Workshop SoluOon: Implement RFID Technology with Mobile Devices TURN AROUND TIME (TAT) REDUCTION BETTER VISIBILITY OF ENGINE PARTS COST REDUCTION PRODUCTIVITY INCREASED THROUGH BETTER PROCESS EFFICIENCY INCREASED PROCESS RELIABILITY Investment 750 K ROI* 2.52 M/year * Providing same number of engines/year
TAP ME -足 MEERA Case Study
21 TAP PORTUGAL MOBILE B2C APP # Downloads 端 TAP mobile applicaBons with more than 3,3 million visits in 205 countries. 端 Since 2014, our TAPs Free App, is available in the 3 major mobile ecosystems ( iOS, Android and Windows) TAP implemented a mobility strategy focused on the increase of TAP customer saOsfacOon. In our TAPs Free App, we offer various funcBonalites to our clients, such as Loyality Account informaBon, book flights, check-足in, flights departures & arrivals and informaOon about your TAP desOnaOon. IOS Android 55,000 11-足13 = 71,1% 90,000 142,000 28,000 43,000 200,000 180,000 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 -足 CAGR 2011 2012 2013
TAP Servi巽os -足 FlyStaff Case Study FlySTAFF is internal self-足service soluOon for automaOon of the Ocket reservaOon and emission processes for staff. The aim of this applicaBon is to simplify processes and procedures, saBsfy employees needs, and provide them with more informaBon and autonomy. Target Audience: More than 7.000+ acOve and reBred employees Challenge: Increase employee responsiveness. Employee as a acOve part in the process of decentralizaOon and improvement of the Human Resources management processes
TAP M&E -足 Line Maintenance This soluOon aims to give Line Maintenance Mechanics the right informaOon at the right Ome, i.e., real Ome informaOon related to their tasks, planned or not planned, accordingly AP's Flight Planning applicaBon.
TAP M&E -足 Line Maintenance
26-足01-足2012 Embracing Mobility Group TAP Challenges, Experience and Case Studies Fernando de Ara炭jo Pereira fdapereira@tap.pt

More Related Content

TAP IT Embracing Mobility @ Mobile Edge '14

  • 1. 26-足01-足2012 Embracing Mobility Group TAP Challenges, Experience and Case Studies
  • 2. 2 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
  • 3. 3 TAP Facts & Numbers
  • 4. 4 TAP Facts & Numbers Portuguese Flag Company founded in 1945 OperaBng an average of 296 flights a day TAP's network reaches 88 desOnaOons across 38 countries Fleet 77 AircraRs Airbus, Fokker e Embraer 10 M Passengers in 2013 Turnover: 2.671,5 Euro million Number of employees: 12.856 Awards Trustworthy Brand TAP Group 2013 Annual Report Best Airline Company Worlds Leading Air Company for South America (for 3 consecuBves years) Worlds Leading Airline to Africa 3rd Best Airline of Southern Europe
  • 5. 5 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
  • 6. 6 Enterprise Mobility IDC sees a transiBon to the third IT plaWorm, with mobility at its heart Enterprise Mobility isn't new, what changed? Device Costs Devices evoluBons (processor capaciBy, camera, geo-足locaBon,etc) Faster and Cheaper CommunicaBons Source: IDC
  • 7. TRAVEL EXPERIENCE Mobile technology is transforming the travel experience. The always-足connected traveler will expect services that simplify and more enjoyable customer experience. Source: AMADEUS, April 2011
  • 8. MOBILE WORKFORCE Mobile services are transforming operaOons Sources: SITA.aero + Flight Global Improving producOvity in the aircra_ by moving from paper to digital processes using tablets and wireless connecBvity (ie EFB, Cabin Crew Management). A new wave of services using tablets for airline on airport operaOons such as ground operaOons and aircraR maintenance. Higher degree of interacOon between FLIGHT CREWS and MRO teams. This helps maximize efficiency and minimize turn-足around Bmes
  • 9. 9 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
  • 10. 10 TAP IT -足 GENERAL SERVICE PORTFOLIO Business Technology InnovaOons Service Line ProducOon Service PorWolio Service Line Renewal TAP Group Business Process Revenue AccounOng Human Resources LogisOcs Audit & Legal Health Care Pax & Cargo Sales Flight & Airport OperaOons Ground OperaOons Maintenance, Repair & Overhaul Network Management Enterprise Performance Finance
  • 11. Business to Enterprise Value Increase worker producBvity Extend exisBng applicaBons. Reduce fuel, or fleet maintenance costs. Increase compeBBve differenBaBon decision making. Increase employee responsiveness Business to Consumer Values Increase quality of service. Increase compeBBve differenBaBon. Improve customer saBsfacBon. Improve brand percepBon. Deepen customer engagement and loyalty. Understand customer behavior. Drive increased sales through personalized offers. Use new value-足added services. MOBILE BUSINESS VALUES Execs Knowledge Workers Task Workers Consumers Dashboards Management Apps Customer View Apps Employee ProducBvity Apps CollaboraBon Apps Business Analysis Apps Field Service Apps Sales Apps Industry Apps MarkeBng Apps Banking Apps Commerce Apps . Development Tools & TCD / TCO End-足User Device Choice Easy to Use Enterprise Security Device & App Managament Device and Backend Diversity
  • 12. 12 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
  • 13. 13 MOBILE COMPETENCE CENTER SERVICES Centralized Strategy Architecture Standards SOLUTIONS Web Mobile Smart Clients LocalizaBon NFC RFID M2M PLATFORMS Iphone/iPad Android Windows Phone/ Mobile/CE HTML5 Frameworks Help to establish a centralized strategy, that involve architecture, standards definiOons and technical skills to implement the strategy. We are able to deliver:
  • 14. 14 Development Matrix (NaOve/Web/Hybrid) CRITERIA INPUTS NATIVE HYBRID WEB Cost of Development L K J MulB-足Plajorm L K J User Experience J K L Features & Performance J K L Maintenance L K J NATIVE : the best experience, but at higher cost (typical for B2C soluBons) HYBRID: economies of scale, but at the expense of user experience (B2E/B2B -足offline support) WEB: widest reach, but at the expense of user experience and performance (B2E/B2B)
  • 15. 15 Enterprise Mobility Macro Architecture MAD (Mobile ApplicaBon Development) Integrated development Environment MAM (Mobile ApplicaBon Management) Access control to mobile applicaBons (user authenBcaBon, push noBficaBons, usage analyBcs,) MDM (Mobile Device Management) Mobile asset tracking, device provisioning
  • 16. 16 Some of our Portofolio
  • 17. 17 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
  • 18. RFID RFID is the idenOficaOon of remote objects, through the tags, via radio transmission. RFID also enables the recording and automaBc reading of data of the micro-足chips of these tags. TAP Portugal order 12 use of specific Airbus A350XWB. This is the first commercial aircraR equipped with RFID Automatic read/write Technology embedded on: Avionic systems (cockpit & bay) CommunicaBon, electrical, hydraulic, cabin systems More than 1500 parts targeted with RFID RFID on parts an enabler for cost reducOon & lean maintenance. Reduce administraBon costs of parts idenBficaBon Increase quality of data in Maintenance InformaBon Systems (MIS) Introduce process monitoring capabiliBes
  • 19. Time spent searching for parts Work disrupBon if part mislaid or lost Repair LogisBcs Time spent searching for parts No confirmaBon of parts availability for reassembly Quick inventory Management of mini-足module kipng Sub-足assembly TAP ME -足 MEERA Case Study Problem: To control over 10.000 parts, simultaneously at the Engine Workshop SoluOon: Implement RFID Technology with Mobile Devices TURN AROUND TIME (TAT) REDUCTION BETTER VISIBILITY OF ENGINE PARTS COST REDUCTION PRODUCTIVITY INCREASED THROUGH BETTER PROCESS EFFICIENCY INCREASED PROCESS RELIABILITY Investment 750 K ROI* 2.52 M/year * Providing same number of engines/year
  • 20. TAP ME -足 MEERA Case Study
  • 21. 21 TAP PORTUGAL MOBILE B2C APP # Downloads 端 TAP mobile applicaBons with more than 3,3 million visits in 205 countries. 端 Since 2014, our TAPs Free App, is available in the 3 major mobile ecosystems ( iOS, Android and Windows) TAP implemented a mobility strategy focused on the increase of TAP customer saOsfacOon. In our TAPs Free App, we offer various funcBonalites to our clients, such as Loyality Account informaBon, book flights, check-足in, flights departures & arrivals and informaOon about your TAP desOnaOon. IOS Android 55,000 11-足13 = 71,1% 90,000 142,000 28,000 43,000 200,000 180,000 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 -足 CAGR 2011 2012 2013
  • 22. TAP Servi巽os -足 FlyStaff Case Study FlySTAFF is internal self-足service soluOon for automaOon of the Ocket reservaOon and emission processes for staff. The aim of this applicaBon is to simplify processes and procedures, saBsfy employees needs, and provide them with more informaBon and autonomy. Target Audience: More than 7.000+ acOve and reBred employees Challenge: Increase employee responsiveness. Employee as a acOve part in the process of decentralizaOon and improvement of the Human Resources management processes
  • 23. TAP M&E -足 Line Maintenance This soluOon aims to give Line Maintenance Mechanics the right informaOon at the right Ome, i.e., real Ome informaOon related to their tasks, planned or not planned, accordingly AP's Flight Planning applicaBon.
  • 24. TAP M&E -足 Line Maintenance
  • 25. 26-足01-足2012 Embracing Mobility Group TAP Challenges, Experience and Case Studies Fernando de Ara炭jo Pereira fdapereira@tap.pt