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Mobile engagementstrategy

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This document discusses the importance of mobile engagement strategies for small businesses. It provides statistics that show the growing dominance of smartphones and mobile platforms. The key points made are: - Over 90% of adults own smartphones and use them to search for local information and services. - Having a mobile-friendly website or mobile app allows small businesses to connect with customers anytime and drive more store traffic and sales. - Mobile apps can increase employee productivity and access to information while away from the office. - Businesses that ignore mobile are at risk of losing customers and business to competitors. - The mobile app industry is growing rapidly and provides opportunities for small businesses to engage customers and grow their business in a flexible

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Mobile Engagement Strategy for your Small Business Your business needs an app, this is why.
Mobile Industry Of the worlds 4 billion mobile phones in use, 1.08 billion are smartphones 91% of all adults have a smartphone Apple sold 9 million iPhone 5S & 5Cs during the first weekend of availability
Android & iPhone Stats Over 500,000,000 Android phones have been activated Over 300,000,000 iPhones have been activated Android owns 52% of the U.S. smartphone market iPhone owns 39.9% of the U.S. smartphone market Android iPhone Other 52%39% 8.1 %
Why Mobile? 94% of smartphone users look for local information on their phone, and 90% take action as a result
Why Mobile? 67% say that theyre more likely to buy a product or service from a mobile-friendly site. 48% said that if a site didnt work well on their smartphones, it made them feel like the company didnt care about their business. 48% feel frustrated and annoyed when they get to a site thats not mobile-friendly. 36% said they felt like theyve wasted their time by visiting those sites.
Mobile Searches on Valentines Day Google released data in February 2013 showing that: In the U.S., 62% of total searches for popular national chain restaurants on Valentines Day occurred on high end mobile devices or tablets.
Why Mobile Apps? Approximately 46% of social media users access their social media accounts through mobile devices. 80% of smartphone users visit social networks. 55% visit at least once a day.
Mobile Business App Industry is Headed for $50 Billion A New Report from Strategy Analytics shows 200 million mobile workers will be using mobile business apps in 2013. Predicts that the revenue associated with these mobile business apps will increase from $25 billion in 2012 to almost $50 billion by the end of 2017. Article on Mashable http://mashable.com/2013/01/15/mobile- business-apps-worth/
Consumers and Mobile "The consumer mobile experience has taught mobile workers to expect, even demand, access to information and applications from anywhere using mobile devices," said Mark Levitt, director of business cloud strategies at Strategy Analytics.
Workers and Mobile "Mobile workers have moved beyond just mobile email and messaging to include other collaboration apps such as conferencing, productivity apps such as content authoring, and business process apps such as CRM and even ERP. - Strategy Analytics
Businesses and Mobile "The business imperative for workers to be productive while on the way to, from and at customer and other remote work sites is driving the rapid mobilization of business apps. - Strategy Analytics
Advantage of Being Flexible Mobile technology is one of the biggest advantages open to small businesses looking to gain an edge over large enterprises, and mobile apps are at the forefront of this trend. Small businesses, with their ability to be flexible, are poised to be the big winners, here.
Advantages of Mobile Employees can quickly share information and make decisions no matter where they are. Business partners, suppliers, and distributors can connect to your company through custom apps that are surprisingly easy to build. Customized mobile app solutions can help your business explore new opportunities while the big boys are still trying to schedule meetings to discuss what a mobile app is.
Embrace the Technology The growth of mobile is great for small businesses but they need to embrace the technology and expand further. They need to develop QR codes, mobile websites, and mobile apps for their customers.
5 Reasons Smalls Businesses Can't Ignore Mobile 1. Connect with Customers Anywhere Having a native mobile app or mobile website allows a small business to connect with customers at any time. Whenever customers want to interact with your business, they can Fewer barriers there are to interaction, the higher your sales will go
5 Reasons Cont. 2. Drive Customers to the Store and Keep Them There 70% of people contact a business after a search on their mobile device If your businesss mobile site appears among search results, and is easy to browse, chances are good that youll be getting more store traffic and leads from it. If not, you may be somewhat invisible to customers that are out and about.
5 Reasons Cont. 3. Increase Productivity Apps that allow your employees to navigate, communicate, check inventory, and manage workflow can all make your business run more smoothly and efficiently Mobile apps can offer a quick way to enter data, take purchases, and accomplish other simple tasks.
5 Reasons Cont. 4. Avoid Lost Business and Get Recommendations Bad mobile experiences are expensive to small businesses. 57% of users wont recommend a business if they dont like the businesss mobile site. 66% wont return to the site if it gives them trouble. 40% will ultimately head on to a competitor site.
5 Reasons Cont. 5. Grow Your Business Mobile search queries have grown by a factor of five in the last two years. Small businesses that go mobile ahead of others can expect to enjoy a share of new business that is larger than their ordinary market share. Mobile represents a huge new arena of opportunity.
Example of Growth SeamlessWeb, a company that allows users to order takeout food delivery from local restaurants, saw a 25% increase to all transactions after they released their mobile app. http://allthingsd.com/20120228/order-takeout-seamlessly-on- ipad/
Online Population Increase
Mobile is TAKING OVER Mobile is projected to overtake fixed computer access to the internet. http://techcrunch.com/2012/06/14/comscore-us-internet-report-yoy-pinterest- up-4000-amazon-up-30-android-top-smartphone-more/
Android and Apple Dominating In March 2012 62.9% of new phone acquisitions were Smartphones Google had a share of 58%, while iPhones made up just over 26% of new smartphones
Android and Apple Dominating
E-Commerce Online shopping has been impacting brick-and-mortar sales, too, thanks to what comScore dubs showrooming. Process of using offline retail stores to look at products up close, then buying online.
Showrooming
Why Mobile Apps? FACT: Your customers prefer apps over mobile websites. Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013
But I want a mobile website? We offer both a mobile app and a mobile website. Appear in the iTunes App Store, Android Marketplace, and mobilize your existing website. Complete mobile marketing solution.
Why Our EnterpriseHead? We make mobilizing your business simple & pain free We help bring in new business and repeat customers We handle everything from start to finish Were mobile experts Were extremely affordable Were fast & easy to use
Information App can display Information on services Restaurants menu (text or PDF) All locations visible in Maps One click calling Events and more
Links to social networks Customers can link to your social media pages. Increase Facebook fans. Increase Twitter followers. Approximately 40% of social media users access their accounts through mobile devices
Loyalty Coupons GPS coupons When at your location, customers can check in and receive bonuses. QR code coupons Used to replace stamp cards. Increase customer loyalty! 28% of customers reported that they are Extremely Likely to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corps Loyalty Monitor Study)
Live Updating Take full control over your apps content! App can update Display special events Specials of the week/day Loyalty coupons Image gallery Everything inside the app!
Push Notifications Update your customers instantly Special offers, updates, happy hours. Push notifications break the barrier between you and your customers. Included completely FREE. Compare to SMS texting plans on average cost $200/month
This is what your app can do. Geo-Fencing Your app can automatically send your customers a notification when they reach a predefined geographic area. (A coffee shop could trigger a notification when a customer walks into another coffee shop.) GPS Directions Your customers can use your app to get directions to your business from anywhere in the world. Event Listing Function Keep your customers posted with all of your businesses events, and have them check in to the event using social media. Email Photo Function Your customers will be able to take and send photos directly to your business. Fan Wall Function Your customers will be able to leave feedback right through your app. Push Notifications Function Send offers, coupons and messages to your customers whenever youd like. GPS Coupons Function Create mobile coupons that your customers can unlock by checking in when theyre at your business. Mortgage Calculator Your app can include a mortgage calculator feature. Blog Integration Include your blog posts by integrating your RSS feed to allow your customers to quickly and easily read your blog posts Facebook, Twitter and LinkedIn Integration Integrate your social media pages to interact with your customers. Constant Contact, Get Response, I Contact, Mail Chimp Integration Easily import contacts gathered from your mobile app into your favorite email marketing campaign service. Open Table Integration Integrate your app with OpenTable and your customers can make reservations while theyre on the move. SoundCloud Integration Add audio files and music using soundcloud. Shopify, Magento, Volusion and Big Commerce Integration Integrate your store items into a mobile shopping cart feature and let your customers shop your through through your app. WuFoo Integration Your customers can use your app to easily create appointments, place orders and give you feedback through your customized contact forms that you create using WuFoo. YouTube Integration Easily display videos from your YouTube channel in your app.
A grand majority of our clients are small and mid-sized businesses which fall into our $1,495 base fee. However, we do offer a lower $995 setup fee for smaller, highly focused clients that require less time to learn and build out, we also quote higher than $1,495 for clients that require more functionalities and research. This setup fee includes the development of a fully customized iPhone and Android app published on both Google Play and the Apple App Stores. We will also share best practices for your industry to make sure you're getting the most out of your strategy. Monthly hosting and Mananagement Plans Start at: $49/month UNLIMTED Push Notifications UNLIMITED App Downloads Unlimited design Software that will let your mobile users know that you have an app whenever they visit your website. Unlimited live phone and email support. Full, unrestricted back-end access to your app. A no questions asked cancellation policy. Simple Pricing
Get Started Today Contact Us Anytime: Call: (562) 645-6056 Email Us at: Sales@EnterpriseHead.com Visit our website : EnterpriseHead.com

More Related Content

Mobile engagementstrategy

  • 1. Mobile Engagement Strategy for your Small Business Your business needs an app, this is why.
  • 2. Mobile Industry Of the worlds 4 billion mobile phones in use, 1.08 billion are smartphones 91% of all adults have a smartphone Apple sold 9 million iPhone 5S & 5Cs during the first weekend of availability
  • 3. Android & iPhone Stats Over 500,000,000 Android phones have been activated Over 300,000,000 iPhones have been activated Android owns 52% of the U.S. smartphone market iPhone owns 39.9% of the U.S. smartphone market Android iPhone Other 52%39% 8.1 %
  • 4. Why Mobile? 94% of smartphone users look for local information on their phone, and 90% take action as a result
  • 5. Why Mobile? 67% say that theyre more likely to buy a product or service from a mobile-friendly site. 48% said that if a site didnt work well on their smartphones, it made them feel like the company didnt care about their business. 48% feel frustrated and annoyed when they get to a site thats not mobile-friendly. 36% said they felt like theyve wasted their time by visiting those sites.
  • 6. Mobile Searches on Valentines Day Google released data in February 2013 showing that: In the U.S., 62% of total searches for popular national chain restaurants on Valentines Day occurred on high end mobile devices or tablets.
  • 7. Why Mobile Apps? Approximately 46% of social media users access their social media accounts through mobile devices. 80% of smartphone users visit social networks. 55% visit at least once a day.
  • 8. Mobile Business App Industry is Headed for $50 Billion A New Report from Strategy Analytics shows 200 million mobile workers will be using mobile business apps in 2013. Predicts that the revenue associated with these mobile business apps will increase from $25 billion in 2012 to almost $50 billion by the end of 2017. Article on Mashable http://mashable.com/2013/01/15/mobile- business-apps-worth/
  • 9. Consumers and Mobile "The consumer mobile experience has taught mobile workers to expect, even demand, access to information and applications from anywhere using mobile devices," said Mark Levitt, director of business cloud strategies at Strategy Analytics.
  • 10. Workers and Mobile "Mobile workers have moved beyond just mobile email and messaging to include other collaboration apps such as conferencing, productivity apps such as content authoring, and business process apps such as CRM and even ERP. - Strategy Analytics
  • 11. Businesses and Mobile "The business imperative for workers to be productive while on the way to, from and at customer and other remote work sites is driving the rapid mobilization of business apps. - Strategy Analytics
  • 12. Advantage of Being Flexible Mobile technology is one of the biggest advantages open to small businesses looking to gain an edge over large enterprises, and mobile apps are at the forefront of this trend. Small businesses, with their ability to be flexible, are poised to be the big winners, here.
  • 13. Advantages of Mobile Employees can quickly share information and make decisions no matter where they are. Business partners, suppliers, and distributors can connect to your company through custom apps that are surprisingly easy to build. Customized mobile app solutions can help your business explore new opportunities while the big boys are still trying to schedule meetings to discuss what a mobile app is.
  • 14. Embrace the Technology The growth of mobile is great for small businesses but they need to embrace the technology and expand further. They need to develop QR codes, mobile websites, and mobile apps for their customers.
  • 15. 5 Reasons Smalls Businesses Can't Ignore Mobile 1. Connect with Customers Anywhere Having a native mobile app or mobile website allows a small business to connect with customers at any time. Whenever customers want to interact with your business, they can Fewer barriers there are to interaction, the higher your sales will go
  • 16. 5 Reasons Cont. 2. Drive Customers to the Store and Keep Them There 70% of people contact a business after a search on their mobile device If your businesss mobile site appears among search results, and is easy to browse, chances are good that youll be getting more store traffic and leads from it. If not, you may be somewhat invisible to customers that are out and about.
  • 17. 5 Reasons Cont. 3. Increase Productivity Apps that allow your employees to navigate, communicate, check inventory, and manage workflow can all make your business run more smoothly and efficiently Mobile apps can offer a quick way to enter data, take purchases, and accomplish other simple tasks.
  • 18. 5 Reasons Cont. 4. Avoid Lost Business and Get Recommendations Bad mobile experiences are expensive to small businesses. 57% of users wont recommend a business if they dont like the businesss mobile site. 66% wont return to the site if it gives them trouble. 40% will ultimately head on to a competitor site.
  • 19. 5 Reasons Cont. 5. Grow Your Business Mobile search queries have grown by a factor of five in the last two years. Small businesses that go mobile ahead of others can expect to enjoy a share of new business that is larger than their ordinary market share. Mobile represents a huge new arena of opportunity.
  • 20. Example of Growth SeamlessWeb, a company that allows users to order takeout food delivery from local restaurants, saw a 25% increase to all transactions after they released their mobile app. http://allthingsd.com/20120228/order-takeout-seamlessly-on- ipad/
  • 22. Mobile is TAKING OVER Mobile is projected to overtake fixed computer access to the internet. http://techcrunch.com/2012/06/14/comscore-us-internet-report-yoy-pinterest- up-4000-amazon-up-30-android-top-smartphone-more/
  • 23. Android and Apple Dominating In March 2012 62.9% of new phone acquisitions were Smartphones Google had a share of 58%, while iPhones made up just over 26% of new smartphones
  • 24. Android and Apple Dominating
  • 25. E-Commerce Online shopping has been impacting brick-and-mortar sales, too, thanks to what comScore dubs showrooming. Process of using offline retail stores to look at products up close, then buying online.
  • 27. Why Mobile Apps? FACT: Your customers prefer apps over mobile websites. Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013
  • 28. But I want a mobile website? We offer both a mobile app and a mobile website. Appear in the iTunes App Store, Android Marketplace, and mobilize your existing website. Complete mobile marketing solution.
  • 29. Why Our EnterpriseHead? We make mobilizing your business simple & pain free We help bring in new business and repeat customers We handle everything from start to finish Were mobile experts Were extremely affordable Were fast & easy to use
  • 30. Information App can display Information on services Restaurants menu (text or PDF) All locations visible in Maps One click calling Events and more
  • 31. Links to social networks Customers can link to your social media pages. Increase Facebook fans. Increase Twitter followers. Approximately 40% of social media users access their accounts through mobile devices
  • 32. Loyalty Coupons GPS coupons When at your location, customers can check in and receive bonuses. QR code coupons Used to replace stamp cards. Increase customer loyalty! 28% of customers reported that they are Extremely Likely to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corps Loyalty Monitor Study)
  • 33. Live Updating Take full control over your apps content! App can update Display special events Specials of the week/day Loyalty coupons Image gallery Everything inside the app!
  • 34. Push Notifications Update your customers instantly Special offers, updates, happy hours. Push notifications break the barrier between you and your customers. Included completely FREE. Compare to SMS texting plans on average cost $200/month
  • 35. This is what your app can do. Geo-Fencing Your app can automatically send your customers a notification when they reach a predefined geographic area. (A coffee shop could trigger a notification when a customer walks into another coffee shop.) GPS Directions Your customers can use your app to get directions to your business from anywhere in the world. Event Listing Function Keep your customers posted with all of your businesses events, and have them check in to the event using social media. Email Photo Function Your customers will be able to take and send photos directly to your business. Fan Wall Function Your customers will be able to leave feedback right through your app. Push Notifications Function Send offers, coupons and messages to your customers whenever youd like. GPS Coupons Function Create mobile coupons that your customers can unlock by checking in when theyre at your business. Mortgage Calculator Your app can include a mortgage calculator feature. Blog Integration Include your blog posts by integrating your RSS feed to allow your customers to quickly and easily read your blog posts Facebook, Twitter and LinkedIn Integration Integrate your social media pages to interact with your customers. Constant Contact, Get Response, I Contact, Mail Chimp Integration Easily import contacts gathered from your mobile app into your favorite email marketing campaign service. Open Table Integration Integrate your app with OpenTable and your customers can make reservations while theyre on the move. SoundCloud Integration Add audio files and music using soundcloud. Shopify, Magento, Volusion and Big Commerce Integration Integrate your store items into a mobile shopping cart feature and let your customers shop your through through your app. WuFoo Integration Your customers can use your app to easily create appointments, place orders and give you feedback through your customized contact forms that you create using WuFoo. YouTube Integration Easily display videos from your YouTube channel in your app.
  • 36. A grand majority of our clients are small and mid-sized businesses which fall into our $1,495 base fee. However, we do offer a lower $995 setup fee for smaller, highly focused clients that require less time to learn and build out, we also quote higher than $1,495 for clients that require more functionalities and research. This setup fee includes the development of a fully customized iPhone and Android app published on both Google Play and the Apple App Stores. We will also share best practices for your industry to make sure you're getting the most out of your strategy. Monthly hosting and Mananagement Plans Start at: $49/month UNLIMTED Push Notifications UNLIMITED App Downloads Unlimited design Software that will let your mobile users know that you have an app whenever they visit your website. Unlimited live phone and email support. Full, unrestricted back-end access to your app. A no questions asked cancellation policy. Simple Pricing
  • 37. Get Started Today Contact Us Anytime: Call: (562) 645-6056 Email Us at: Sales@EnterpriseHead.com Visit our website : EnterpriseHead.com