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MEF Overview and Membership Benefits

What is MEF? The Mobile Entertainment Forum (MEF) is the global trade association of the mobile media industry, working on behalf of its diverse membership to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.

MEF Core Value Proposition Initiatives Change the Industry Anticipate, defines and addresses issues and opportunities by identifying sustainable business solutions and promoting best practices. Insights Provide Competitive Advantage Facilitate the exchange of unique insights & expertise to create competitive advantage through development, knowledge sharing Policy Protects the Business Engage stakeholders to shape regulation and raise awareness of its effective implementation to protect revenues

MEF Core Value Proposition Benefit Menu Business Development Metrics & Reports Regulation Thought Leadership & Insight Event Discounts MEF provides a menu of benefits, for key leaders in the mobile space - from corporates to SMOs Membership is valid for your entire organisation, enabling staff to take advantage of the opportunities that exactly match their personal criteria, to further your company’s corporate objectives The Benefit Menu on the left provides further information on some of the key areas where MEF Membership can support your business objectives and provide ROI

Business Development & Visibility Benefit Menu Business Development Metrics & Reports Regulation Thought Leadership & Insight Event Discounts MEF is a truly global organization with a diverse membership which takes in everyone from the biggest operator to the individual entrepreneur Access to senior executives from all 160+ member companies, spanning the entire value chain: content owners & aggregators, technology providers, network operators, OEMs, analysts, etc Your executives can run for one of the Four MEF boards – Global, EMEA, Americas, Asia - significantly raising awareness of your company and its expertise ‘ MEF Connects’ networking events facilitate market entry opportunities. Recent markets inc Canada, Dubai, Italy, Moscow, Turkey and the UK – attendance is totally free for members Provides speaking opportunities at industry conferences

Business Development & Visibility Benefit Menu Business Development Metrics & Reports Regulation Thought Leadership & Insight Event Discounts The ‘MEF Connects’ annual party at Mobile World Congress , 500+ leading players in the global mobile entertainment industry and is the key must attend invite-only event – free to Members The Meffys Awards are the most prestigious and highly coveted recognition of excellence in our industry and a huge profile and networking opportunity – MEF Members save £225 per submission and attendance plus 50% off sponsorship packages Membership of MEF provides multiple opportunities to profile your organization, inc the newly created Member Of Distinction award Each member receives a unique page on the MEF website where links, news, case studies, etc can be promoted The MEF Blog can be leveraged to amplify your key messages and put your brand in front of the world’s leading companies

Event Co-ordination & Discounts Benefit Menu Business Development Metrics & Reports Regulation Thought Leadership & Insight Event Discounts MEF partners with over 50 events a year Worldwide, providing Members with discounts of up to 40% off entry In 2009 MEF has offered over €4,500 / $6,500 of savings off key industry events and content verticals trade shows inc CTIA, NATPE, MIDEM, MipCom, Telco 2.0, Music Matters Asia, etc The Mobile Entertainment Market (MeM) is MEF’s annual event, providing 90+ world-class speakers over 2 days and attracting 300+ of the leading executives from the entertainment and mobile industries. MEF Members save 15% on entry MEF Connects regional events – Free to Members, saving over €250/event Meffys Gala Dinner and Awards – MEF Members save 15% off entry to this preeminent industry event

Metrics & Reports Benefit Menu Business Development Metrics & Reports Regulation Thought Leadership & Insight Event Discounts Access to exclusive reports, produced by MEF and its Partners In the past 12 months this has included: 16 exclusive MEF reports and initiative white papers covering multiple topics 6 webinars and member-only briefing sessions 7 expert legal briefings/’how to’ guides on key mobile policy 6 MEF co-authored reports with analyst partners such as KPMG 4 reports by MEF’s strategic partners on key ME issues (eg social networking, mobile music, etc) Exclusive MEF member metrics inc 4 quarterly MEF Business Confidence Index (BCI) forecasts with projections With 2-3 new reports available to MEF members each month, this equates to savings of at least £1,500/month for these exclusive metrics, guides and market information

Best Practice & Regulation Benefit Menu Business Development Metrics & Reports Regulation Thought Leadership & Insight Event Discounts MEF employs 2 policy advisors with over 19+ years experience, who gather industry inputs, respond to and provide guidance on new codes for our members In 2009 MEF has provided members 7 expert legal briefings /’how to’ guides on key mobile content policy, eg CAP/BCAP codes, Sweepstakes, AVMS These guides have been produced in conjunction with leading law firms Denton Wilde Sapte (EMEA) and MasurLaw (USA) EMEA Regulatory Committee includes 30+ companies who meet to provide monthly briefings & plan key industry activities MEF Asia Working Group launched after a successful regulatory tour of Asia, where MEF thought leadership was provided to the industry, local regulators & government on global policy & its effective local implementation

Thought Leadership & Insight Benefit Menu Business Development Metrics & Reports Regulation Thought Leadership & Insight Event Discounts MEF brings together leaders from the mobile and entertainment industries to collectively progress industry opportunities, track trends and tackle industry challenges Long-term, visionary planning opportunities are provided for strategists and senior executives during themed Leadership Councils Board participation allows members to be industry visionaries and shape the future of the industry companies Business modelling and analysis around key issues such as Platform Convergence are taken forward through MEF initiatives and live Leadership Summit meetings

Initiatives & Leadership Councils Benefit Menu Business Development Metrics & Reports Regulation Thought Leadership & Insight Event Discounts Driven by industry and member demand to analyse the market, map future opportunities and drive the business forward Current initiatives include: Smart Pipe Enablers – transforming network operators into Smart Pipes Business Confidence Index – providing insight & revealing industry trends Mobile Sweepstakes & Promotions – first ever interactive resource for running sweepstakes Ad-Funded Mobile Entertainment (AFME) – exploring the potential of new business models Quality of User Experience – authoring the mobile section of the KPMG Consumers & Convergence study to provide insight into the consumer experience Content Sales Reporting – advancing best practise, metrics & revenue assurance Mobile Video – increasing the potential of the mobile channel to the film & TV industries Value Chain Analysis Study – mapping the American mobile ecosystem

Benefit Summary Benefit Menu Business Development Metrics & Reports Regulation Thought Leadership & Insight Event Discounts MEF members enjoy more than €50,000 in savings each year MEF Reports & Initiative white papers – worth £5,000 / year Current Strategic Partner Metrics & Reports - worth £6,000 / year Consultation responses – worth £4,000 / year Expert, Legal, Regulatory & Policy Guidance documents – worth £16,000 / year EMEA Regulatory Committee and Legal Expert workshops – worth £8,000 / year Legacy Reports with a total value in excess of £52,000 Webinars worth £1,500 / year Company profiling through MEF website, speaking opportunities, Member of Distinction award and networking events TOTAL SAVED – Over £18,500 / year Full Membership also provides: Eligibility to stand for one of 4 boards Voting rights for all board nominations Leadership and agenda definition for MEF Initiatives

Benefit Summary Benefit Menu Business Development Metrics & Reports Regulation Thought Leadership & Insight Event Discounts MEF Event savings including: Up to 50% discount on sponsorship Meffys Awards submission MeM MEF Connects regional events MEF Member discounts to 3rd party trade events Company & Executive Profiling Website MEF Blog (‘Social Media Press Office’) Speaking opportunities & panel events Member of Distinction award Networking events Full Membership also provides: Eligibility to stand for one of 4 boards Voting rights for all board nominations Leadership and agenda definition for MEF Initiatives

Membership Levels Full member Pro-active agenda-setting & global leadership position at annual MEF General Assembly & Elections Candidature for Chair of MEF Board Proposing/participating in initiatives Participation/voting on Board Sub-Committees (Marcoms and Finance) Associate member Participate in all the MEF's activities but limited to observer status Observer status in the MEF's General Assembly Attending all Forum events at the discounted rate negotiated by MEF for its members

Membership Fees Membership fees are based upon net assets (in US$) as represented by shareholder equity * A 25% refundable renewal deposit will be added to the first year fee (i.e. first invoice for Full member in middle category is £6 250) ** First year fees are shown in US$ for comparative purposes using 1.593 exchange as of 10/1/09. US$ billing will be at the current exchange rate at time of member sign up. Balance Sheet Assets in $ Full Member Annual Fee* First Year Dues** In Pounds Converted to US$ $10 million or higher £8,000 £4,000 $500,000 to $10m £5,000 £2,500 Under $500,000 £3,000 £1,500 $15,930 $9,956 $5,974 $7,965 $4,978 $2,987 Associate Member Annual Fee* First Year Dues** In Pounds Converted to US$

Membership Application The MEF Membership Application is available online at: www.m-e-f.org/join_mef You may pay online via credit card or request an invoice. Contact: Mike Navarre General Manager, MEF Americas +1 (310) 293-7873, mike@m-e-f.org

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Mobile Entertainment Forum: Membership Presentation 2009

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