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mobile first           Web
                         Koji Ishimoto 2011.06.04




2011 UPGRADE JAPAN!!
mobile first
Web Designer
Web Designer
t32k.me/mol
Web Designer
t32k.me/mol
   @t32k
Web Designer
t32k.me/mol
   @t32k
kanazawa.js
Nyars
iPhone App
shift
shift

growth
shift

growth

constraints
shift

growth

constraints

capabilities
shift

    growth

    constraints

    capabilities

日   conclusion
What is mobile ?rst?
Luke Wroblewski
“
    方”
desktop
desktop
desktop   mobile
mobile   desktop
State of the mobile world
5.3 Billion
      The World in 2010: ICT Facts and Figures
25% of US is Mobile-Only



5.3 Billion
       The World in 2010: ICT Facts and Figures
22.7%
8,550,000
Smartphone in Japan

              37,640,000



              ? ?   ?
BlackBerry
      Windows Phone




iOS
37 %
  .8
                          Android

                          57 %
                            .4
                           ? ?   ?
476 % increase
7%                                                                            4,000,000




5%                                                                            3,000,000




4%                                                                            2,000,000




2%                                                                            1,000,000




0%                                                                                   0
     2010/5   6   7     8     9     10    11    12 2011/1   2      3     4


         2010/05-2011/04 DMM.com Smartphone(iPhone/Android/BlackBerry) Sessions
Designing for a mobile world
Screen Size
Speed
Touch
context
    音   ?   ?   音   ?   ?       ??

? 文                 文
?                           ?
mobile first
site goal




            recruitment
             ?   人   用   行   ?   ? ?   ?
4,000



3,000



2,000



1,000



   0
        2010/1 2   3    4     5     6     7    8     9     10   11   12

                   2010/01-2010/12 DMM.com Labo Sessions
context



    New Graduates
Search                      Sign In       Search                      Sign In




Search            Sign In   Search                          Sign In   Search             Sign In




                                               用
Search   Sign In       Search              Sign In             Search                               Sign In




                                modify                                           delete



                   革              Search             Sign In            Search            Sign In




                                                                                  用
*mock-up
*mock-up
*mock-up
mobile first
Coding for a mobile world
minimum

    responsive

用   framework
various platforms



     Flow
mobile sites: framework
mobile apps: framework




                         titanium mobile
Conclusion
mobile first
方   shift thinking
方   shift thinking

    think context
方   shift thinking

    think context
    use
    framework
Thank you!
information
2011.06.18
kanazawa.js v1.5

2011.07.23
see also

 ?                        Web                             |         |

 ? allWeb                         :

 ?                 Web                                    : could

 ?                                              : could

 ?                        Web               1    |

 ? LukeW | Mobile First

 ? The State of (Mobile) Web Development 2011 | Web Directions
photo credit

 http://www.?ickr.com/photos/desiitaly/2286214012/
 http://www.?ickr.com/photos/pete-karl/4637024524/
 http://www.?ickr.com/photos/philscoville/400702638/
 http://www.?ickr.com/photos/jking89/3291408977/
 http://www.?ickr.com/photos/jorgecorrea/4359779134/
 http://www.?ickr.com/photos/quacktaculous/2880445737/
 http://www.?ickr.com/photos/nikio/3899114449/
 http://www.?ickr.com/photos/freewine/3484000491/
 http://www.?ickr.com/photos/tkgib58/4852316183/
 http://www.?ickr.com/photos/tinkerszone/4233987708/
 http://www.?ickr.com/photos/jennycu/5666833642/
 http://www.?ickr.com/photos/andrec/4045953008/
 http://www.?ickr.com/photos/55873579@N00/5398230281/
 http://www.?ickr.com/photos/eyeliam/2255467740/

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mobile first

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  • #21: ADOBE GOOGLE FACEBOOK\n制約があるからこそコンテンツ自体に眼を向けることができ\n結果、デスクトップサイトの質も上がる\n
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  • #24: 総出荷台数は前年比9.3%増の3,764万台となった。\n2010年度通期のスマートフォン出荷台数は855万台で前年比約3.7倍に拡大し、総出荷台数の22.7%を占める結果となった。\n
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  • #26: 1.3 -> 6.3\n38man -> 320man\n\n5000万セッション \n
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  • #31: 文脈を理解したデザインが求められている\n
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  • #34: 1.3 -> 6.3\n38man -> 320man\n\n5000万セッション \n
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