Mobile first strategy of NU.nl: relevancy on every screen
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NU.nl had the highest reach of Dutch news sites in 2022 at 37.2%, attracting over 5 million unique visitors. The NOS.nl and AD.nl sites reached 32.5% and 21.6% of visitors respectively, with unique visitor counts of over 4.5 million and 3 million. Various online advertising formats like half page banners, in-app videos, and store locators were compared across Dutch news sites from 2010 to 2022.
Mobile first strategy of NU.nl: relevancy on every screen
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- 3. NU.nl: Telegraaf: 37,2% bereik 26,6% bereik Unique visitors: 5.178.984 Unique visitors: 3.703.252 AD.nl: NOS.nl: 21,6% bereik 32,5% bereik Unique visitors: 3.007.152 Unique visitors: 4.524.650 3
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- 20. Half page banner In-app video Store locator 20
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