MOBILE HYPERBOLE - Emerging trends in behaviour and technology
0 likes458 views
The document discusses the transformative impact that mobile technology will have both in the short and long run. It notes that the effects of new technologies are often overestimated in the short term but underestimated in the long term. The document also examines how mobile is reshaping tools, outsourcing, and access points. Finally, it outlines two big trends - the world getting smarter through multi-screen experiences and smarter connected devices, and people getting smarter through wearable tech and connectivity - that are fueling new opportunities in mobility.
![THE [NEW THING] IS LIKE THE [OLD THING] ONLY [SMALLER /BIGGER]](https://image.slidesharecdn.com/emergingtrendsinmobilefinal-121011044737-phpapp02/85/MOBILE-HYPERBOLE-Emerging-trends-in-behaviour-and-technology-36-320.jpg)
![THE [MOBILE MEDIA SPACE] IS LIKE THE [DESKTOP WEB] ONLY [SMALLER]](https://image.slidesharecdn.com/emergingtrendsinmobilefinal-121011044737-phpapp02/85/MOBILE-HYPERBOLE-Emerging-trends-in-behaviour-and-technology-37-320.jpg)
MOBILE HYPERBOLE - Emerging trends in behaviour and technology
- 4. MOBILE WILL RESHAPE THE FUTURE
- 5. MOBILE WILL CHANGE THE FACE OF MARKETING AS WE KNOW IT
- 6. FORGET EVERYTHING YOU KNOW, THE FUTURE IS ALL MOBILE
- 7. WE TEND TO OVERESTIMATE THE EFFECT OF A TECHNOLOGY IN THE SHORT RUN AND UNDERESTIMATE THE EFFECT IN THE LONG RUN - AMARAS LAW
- 12. MOBILE IS DEAD
- 14. COMPUTERS GOT WELL FAST, AND WELL SMALL
- 15. KOOMEYS LAW
- 21. ITS ACTUALLY ALL ABOUT TOOLS
- 22. OUTSOURCING
- 23. AND WAVES
- 24. WAVE #1- OPERATOR
- 25. WAVE #2- BABYSITTER
- 26. WAVE #3 DECOUPLED
- 27. WAVE #2.5
- 28. MOBILITY
- 29. NUMB3RS 59% (*at last count)
- 33. WE HAVE BEEN OVERTAKEN
- 34. THE ATTENTION GAP
- 35. FALLACY
- 36. THE [NEW THING] IS LIKE THE [OLD THING] ONLY [SMALLER /BIGGER]
- 37. THE [MOBILE MEDIA SPACE] IS LIKE THE [DESKTOP WEB] ONLY [SMALLER]
- 39. TWO SIDES
- 40. BIG TREND #1: THE WORLD GETS SMARTER
- 41. MULTI-SCREEN
- 48. SMART GLASS
- 49. 49
- 50. 50
- 51. PERCEPTIVE MEDIA
- 54. SMARTER THINGS
- 58. STRONGBOW
- 61. BIG TREND #2 SMARTER PEOPLE
- 62. FUEL
- 63. XYLOBAND
- 64. CONNECTED ME
- 73. SMART WORLD + SMART PEOPLE = MOBILITY OPPORTUNITY