![Mobile - Demographics
3%
7%
12%
15%
26%
22%
15%
0%
5%
10%
15%
20%
25%
30%
> 18 18-24 25-34 35-44 45-54 44-64 65+
Demographic Distribution [All StreetAuthority Sites]](https://image.slidesharecdn.com/mobileinsights-fpr-131001092713-phpapp02/85/Mobile-insights-5-320.jpg)
![62.90%
30.14%
6.22%
0.74%
0%
10%
20%
30%
40%
50%
60%
70%
Apple iPad Apple iPhone Android Apple iPod
2013 YTD Mobile Platform Breakdown
[StreetAuthority - All Sites]
Mobile - Platforms](https://image.slidesharecdn.com/mobileinsights-fpr-131001092713-phpapp02/85/Mobile-insights-8-320.jpg)
![Mobile - Stats
Page CTR [All Sites 2013 YTD]
Desktop 2.5% CTR
Mobile 1.5% CTR
Tablet 3.1% CTR
Page RPM [All Sites 2013 YTD]
Desktop $45.00+
Mobile $15.00+
Tablet $35.00+
Time on Site [All Sites 2013 YTD]:
Desktop 2:35 min.
Tablet 2:16 min.
Mobile 1:44 min.](https://image.slidesharecdn.com/mobileinsights-fpr-131001092713-phpapp02/85/Mobile-insights-9-320.jpg)
![Traffic [Mobile Only - All Sites 2013 YTD]
7.4% of total traffic
4.5% of clicks
2.9% of total earnings
Mobile - Stats
Traffic [Mobile & Tablet - All sites 2013 YTD]
15.3% of total traffic
14.0% of clicks
11.9% of total earnings](https://image.slidesharecdn.com/mobileinsights-fpr-131001092713-phpapp02/85/Mobile-insights-10-320.jpg)
Mobile insights
- 1. Mobile Insights Financial Publishers Roundtable October 2013 New York
- 3. Source: OurMobilePlanet Mobile - Usage
- 4. Source: OurMobilePlanet Mobile - Demographics
- 5. Mobile - Demographics 3% 7% 12% 15% 26% 22% 15% 0% 5% 10% 15% 20% 25% 30% > 18 18-24 25-34 35-44 45-54 44-64 65+ Demographic Distribution [All StreetAuthority Sites]
- 6. Source: OurMobilePlanet Mobile - Demographics Mobile Usage by Age
- 8. 62.90% 30.14% 6.22% 0.74% 0% 10% 20% 30% 40% 50% 60% 70% Apple iPad Apple iPhone Android Apple iPod 2013 YTD Mobile Platform Breakdown [StreetAuthority - All Sites] Mobile - Platforms
- 9. Mobile - Stats Page CTR [All Sites 2013 YTD] Desktop 2.5% CTR Mobile 1.5% CTR Tablet 3.1% CTR Page RPM [All Sites 2013 YTD] Desktop $45.00+ Mobile $15.00+ Tablet $35.00+ Time on Site [All Sites 2013 YTD]: Desktop 2:35 min. Tablet 2:16 min. Mobile 1:44 min.
- 10. Traffic [Mobile Only - All Sites 2013 YTD] 7.4% of total traffic 4.5% of clicks 2.9% of total earnings Mobile - Stats Traffic [Mobile & Tablet - All sites 2013 YTD] 15.3% of total traffic 14.0% of clicks 11.9% of total earnings