Mobile Marketing
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Mobile marketing is becoming increasingly important as mobile usage overtakes desktop usage, with 15% of all internet traffic coming from mobile by 2015. The document discusses why mobile usage is rising due to convenience and short attention spans, as people are rarely more than 3 feet from their phones. It also provides suggestions on how marketers can improve mobile experiences for customers by making lives easier through mobile content, context and features like click-to-call. Marketers are advised to evolve their mobile strategies continuously to keep up with the fast-changing mobile environment.
Mobile Marketing
- 1. Mobile Marketing Rob Gaedtke, KPS3 Marketing
- 2. Why?
- 3. Mobile accounts for 15% of all internet traffic WHY? 15%
- 4. WHY? By 2015, mobile will overtake desktop usage
- 6. WHY? 36% of America is obese
- 7. WHY? We are never more than 3 feet from our phone
- 8. WHY? If a page takes longer than 3 seconds to load, we leave
- 9. How?
- 10. How can we make our customers lives easier & better via mobile experiences? HOW
- 11. HOW
- 12. HOW
- 13. HOW
- 14. Three out of four mobile searches trigger follow-up actions HOW
- 15. What?
- 17. 70% of all mobile searchers use click to call in Google WHAT
- 18. Use what you know WHAT
- 19. Evolve
- 20. It moves fast - watch it EVOLVE
- 21. Dont start if you cant continue EVOLVE