Mobile marketing
- 1. Mobile Marketing Zo?, Lottie and Gina
- 2. Google taking over Times Square ? Google have become the first advertisers on the highest resolution LED screen in the world ? The screen is in the middle of Times Square, New York and is 8 stories tall and reaches across from 45th to 46th street ? Google have introduced interactive elements to their ad campaign, so that passers-by can take control of what¡¯s happening on the big screen ? Customers with googles Androidify App can create a character and present them on the screen on Mondays and Tuesdays ? Those who aren¡¯t in New York can still create characters and send them over and will be notified by an email if their characters appear ? Google are paying $2.5m (?1.59m) every four week period to use this screen, and have paid up until January 2015 ? As well as customer interaction, they will also be using the billboard to advertise their new products including the Nexus handsets and tablets
- 3. Singapores Uber Taxi ? Singapores LTA (Land Tranport Authority) are going to start regulating third-party taxi booking services such as Uber and Grabtaxi ? From 2015, Uber and Grabtaxi will have to register with the LTA ? The LTA will ensure that these servies will have capped charges and will only be allowed to use licensed drivers ? This makes the city safer with less illegal drivers whilst also taking consideration of the customers and how much they are paying
- 4. Target Stores In America to use NFC ? Target stores in America have fully prepared for black Friday later this week when items prices fall dramtically ? They have introduced a new app StoreMode ? This means everytime a customer walks into one of the 2000 nationwide Target stores, the customer will be able to locate the exact product they are after by store, section and aisle of every target store in America ? Target are also using the app to advertise other products they think the customer might like
- 5. Facebook Privacy problems ? Facebook have finally identified that people are getting more and more aware about their privacy on social media ? They have introduced ¡®Privacy basics¡¯ where the customer is more and more involved in what is seen by the general public on their profile, and what information of theirs can be seen by others ? The privacy basics will also notify customers on if there are any changes or updates ? There is also a blog written by Erin Egan, Facebook¡¯s Chief Privacy Officer, explaining everything to their customers
- 6. Samsungs new Share to Go campaign ? Samsungs new phone Galaxy SIII allow the phone users to tap their phones together to share information instantly ? They are using NFC technology to do this ? Samsung are advertising for this one touch technology by setting up areas and billboards where Samsung customers can receive free information and certain items around cities ? The transfer of information is just one touch away for the Samsung galaxy SIII customers
- 7. What the NFC is doing is identifying us, and our bank account, to a computer. It's a short-range, low power wireless link that can transfer small amounts of data between two devices held a few centimetres from each other. By tapping your phone on a contactless payment terminal in a shop, train station or coffee shop is able to identify your account (and even your personal preferences, shopping habits and even your most frequently travelled route home) and takes payment through an app on your phone. - http://www.techradar.com BAaFs6icb HupTMM NFC ¨C Near Field Communication
- 8. Proximity Marketing ? Proximity Marketing uses cellular technology to send marketing messages to mobile-device users who are in close vicinity to a business, via Wi-Fi or Bluetooth signal. Proximity marketers can send content similar to an app that appears automatically on the mobile devices of consumers. Proximity Marketing has tremendous revenue-producing potential, allowing everything from retailers, hotels, casinos and more, to deepen their connection with consumers, encourage more loyalty and greatly improve the customer experience. Importantly, all of these factors combine to make Proximity Marketing a very effective tool to generate higher ROI for businesses and advertisers.
- 9. App development ? In today¡¯s fast-paced world people are wondering what really is mobile app development. Mobile application development is the process of making or creating a mobile application to run on various mobile platforms. A mobile platform is a mobile operating system. Apple¡¯s mobile operating system is called iOS, Google¡¯s mobile platform is Android, RIM has Blackberry, and Windows has Windows Mobile. Each platform has its own rules, regulations, and requirements to make a mobile application. http://www.abmobileapps.com/what-is-app-development/ Types of app development include NFC and proximity marketing. http://www.luxottica.com/en/glassescom-wins-2014- cannes-lions-awards-advancing-virtual-try-technology
- 10. iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Smartphone statistics http://wearesocial.net/tag/statistics/ iAds Smartphon e statistics
- 11. Review of 3 smartphone apps
- 12. BBC News Features: ? Get the latest breaking news from the BBC ? Stories are arranged in categories including top stories, UK news, world news, politics, business, technology and sport.
- 13. Features: Whatsapp ? WhatsApp Messenger is a smartphone messenger available for iPhone and other smartphones. ? WhatsApp uses your 3G or WiFi to message with friends and family. ? Send and receive messages, pictures, audio notes, and video messages. ? No need to log in and out. ? Free for the first year
- 14. Twitter Features: ? Twitter is a free app that lets you connect with people. ? Express yourself, and discover more about all the things you love. ? Get breaking news. ? Stay informed with the local and global news. ? Go behind the scenes at exclusive. ? Express yourself with text, photos, emoji, emoticons, video, GIFs and Vines. ? Use hashtags to find more Tweets about topics you love. ? Get closer to people who interest you, including celebrities. ? Share Tweets with apps like Facebook, Whatsapp, Kik, LINE, email and SMS. ? Tweet links from sites like YouTube, Pinterest, Instagram, Spotify and Pandora.