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Mobile Marketing [Infographic]

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Synecore
Synecore

Mobile marketing has become integral to marketing strategies as 4 billion people now use mobile phones. Mobile ads can appear on smartphones, tablets and other devices in various formats tailored to each platform. The average American spends over 2 hours daily on their mobile device, mostly on social media, games and entertainment apps. Effective mobile marketing strategies include app-based marketing, in-game ads, QR codes, location-based ads, mobile search and display ads, SMS offers and mobile websites. Marketers have increasingly adopted mobile technologies, growing from 31% in 2011 to 73% in 2013 as the mobile advertising market grows rapidly.

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MobileThe Future of Marketing Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. There are 6.8 billion people on the planet Of those people, 4 billion use a mobile phone Mobile Marketing has quickly become the most integral part of the marketing mix landscape. Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options The average American spends 2.38 hours daily on a mobile device. 868.7hours a year 36.19days a year SYNECORE Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com 32% Games 24% Social Networking 8% Entertainment 8% Utility 6% Other 2% News 2% Productivity/Email 20% Browser Apps Time Spent on a Mobile Device Mobile Marketing Strategies App Based Marketing In-Game Mobile Marketing QR Codes Location Based Marketing Mobile Search Ads Mobile Display Ads SMS (Text Offers) Mobile Websites Response Codes Near Field Communications (NFC) Mobile Image Ads OR 20% 32% 24% 8% 8% 6% 2% 2% Sources: http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Just-Web-Lives-in-It http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/ http://mashable.com/2013/11/28/mobile-device-metrics/ http://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing# In 2011 of marketers used mobile technology. By 2013 of marketers were using mobile technology. U.S. mobile ad spending this year will surge 75% to nearly $8 billion.

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Mobile Marketing [Infographic]

  • 1. MobileThe Future of Marketing Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. There are 6.8 billion people on the planet Of those people, 4 billion use a mobile phone Mobile Marketing has quickly become the most integral part of the marketing mix landscape. Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options The average American spends 2.38 hours daily on a mobile device. 868.7hours a year 36.19days a year SYNECORE Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com 32% Games 24% Social Networking 8% Entertainment 8% Utility 6% Other 2% News 2% Productivity/Email 20% Browser Apps Time Spent on a Mobile Device Mobile Marketing Strategies App Based Marketing In-Game Mobile Marketing QR Codes Location Based Marketing Mobile Search Ads Mobile Display Ads SMS (Text Offers) Mobile Websites Response Codes Near Field Communications (NFC) Mobile Image Ads OR 20% 32% 24% 8% 8% 6% 2% 2% Sources: http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Just-Web-Lives-in-It http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/ http://mashable.com/2013/11/28/mobile-device-metrics/ http://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing# In 2011 of marketers used mobile technology. By 2013 of marketers were using mobile technology. U.S. mobile ad spending this year will surge 75% to nearly $8 billion.