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Quang Anh Le
Quang Anh Le
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TR??NG C?NG TH?NH M? H?NH KI?M TI?N B?N V?NG TR?N MOBILE
V?n ?? 1: Smartphone Developer T?i Vi?t Nam v¨¤ tr¨ºn th? gi?i, h? ?ang ki?m s?ng nh? th? n¨¤o?
N?i dung ph?i ¡°chuy¨ºn bi?t¡± v¨¤ kh¨® copy. Th??ng hi?u ph?i m?nh L?i nhu?n thu ???c ch? m?t l?n, ng??i d¨´ng r?t hi?m khi thanh to¨¢n th¨ºm sau khi ?? tr? ph¨ª ban ??u 5% app tr¨ºn iTunes d?ng n¨¤y Kh¨® kh?n v¨¬ th¨®i quen ¡°d¨´ng th?¡± c?a end-user C¨¢ch 1: PAY PER DOWNLOAD
M? h¨¬nh Freemium Li¨ºn t?c cung c?p gi¨¢ tr? m?i cho end-user Kh? n?ng ¡°t? m? r?ng¡± t?p kh¨¢ch h¨¤ng M? h¨¬nh kinh doanh ?i?n h¨¬nh c?a c¨¢c nh¨¤ ph¨¢t tri?n xu?t s?c hi?n nay C? h?i l?i nhu?n r?t cao: 95 tr¨ºn top 100 tr¨ºn GP s? d?ng m? h¨¬nh n¨¤y C¨¢ch 2: IN-APP PURCHASE
Th?i gian s? d?ng app ph?i cao S? h?u th?ng tin ng??i d¨´ng cu?i C¨¢ch l?a ch?n qu?ng c¨¢o ?? t?ng hi?u su?t CTR r?t quan tr?ng L?a ch?n g?n nh? duy nh?t c?a app free hi?n nay C¨¢ch 3: B?N QU?NG C?O
Th? tr??ng Vi?t Nam 6 th¨¢ng ? 90% doanh thu n?m tr¨ºn OTT (Zalo, Line, Kakao Talk) do gi¨¢ CPC cao ? Fillrate v¨¤ CPC chung c?a th? tr??ng th?p ? Inventory kh?ng d?i d¨¤o ? Ch¨ªnh c¨¢c ?ng d?ng l?n (24h, Pega¡­) c?ng ch?y ch¨ªnh c¨¢c s?n ph?m c?a g¨¤ nh¨¤ Hi v?ng g¨¬ cho c¨¢c nh¨¤ ph¨¢t tri?n ?ng d?ng nh??
V? DUY TU?N -DEVELOPER ¡°N¨®i chung l¨¤ l¨¤m App ? VN r?t l¨¤ chua ?? ki?m ti?n nh¨¦, b¨¢c th? ki?m 2 tri?u download ?? ki?m v¨¤i ch?c tri?u m?t th¨¢ng, li?u c?ng ty c?a b¨¢c c¨® nu?i n?i c? c?ng ty v¨¤i ng??i dev app v?i s? ti?n ?¨®, tr? khi b¨¢c l¨¤m nh?ng app c? ch?c tri?u download¡±
¡° Android l¨¤ chi?n tr??ng kh?c li?t, app hay game ra m¨¤ ko thu h¨²t down trong v¨¤i ng¨¤y ??u ?? l¨ºn top grossing hay top down th¨¬ n?m ch?c l¨¤ 80% t¨¨o¡± ¨C Ba Min " Qu?ng c¨¢o n??c ngo¨¤i th¨¬ anh l¨¤m, c¨°n ? VN th¨¬ anh ngh?¡° ¨C CEO esses.vn ¡°Qu?ng c¨¢o ? VN m¨¤ to¨¤n ch?y n??c ngo¨¤i, Line hay kakao c¨® chi?n d?ch th¨¬ ?n, kh?ng th¨¬ ch?u¡± ¨C CEO Haivl
V?n ?? 2: S?c m?nh v¨¤ nguy¨ºn l? c?a ph?n ph?i chia s? doanh thu
M?t v¨¤i con s? S? l??ng App Vi?t 15,000 25% Android 15% iOS 60% JAVA Doanh thu ~ 1,800 t? VN? Game ~ 1,500 t? VN? (> 1,000 t? c?a anh L¨º H?ng Minh) Mobile Game ?ang kh? quan nh?t v?i: Average Revenue per Registration (ARR) ?ang r?t t?t: t? 15,000 ??n 50,000/th¨¢ng
M? H?NH CHIA S? DOANH THU CHANNEL CONTENT PROVIDER M? h¨¬nh ho?t ??ng th¨¤nh c?ng su?t 2 n?m qua tr¨ºn th? tr??ng mobile Thu ???c bao nhi¨ºu, chia b?y nhi¨ºu Doanh thu ???c g?n v?i m?i user ???c ??i l? t?o ra B¨¢n m?t l?n, h??ng c? ??i CHANNEL CHANNEL CHANNEL
KH?C BI?T V?I H?NH TH?C QU?NG C?O Qu?ng c¨¢o Ph?n ph?i
V?n ?? 3: Cam k?t c?a AdFlex
VAI TR? ADFLEX Cung c?p SDK ph?n ph?i ?? developer g?n v¨¤o s?n ph?m T?i ?u traFfic ?? ??t hi?u su?t t?t nh?t K?t n?i v?i c¨¢c nh¨¤ cung c?p game m?t s? ??i t¨¢c cung c?p n?i dung ti¨ºu bi?u
ADFLEX CAM K?T 100%itraffic s? sinh l?i 1,000 registration ~ 5 ¨C 10 tri?u 10,000 registration ~ 50 ¨C 100 tri?u 100,000 registration ~ 500 ¨C 1000 tri?u
ADFLEX XIN C?M ?N

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Mobilemonday.vn adflex

  • 1. TR??NG C?NG TH?NH M? H?NH KI?M TI?N B?N V?NG TR?N MOBILE
  • 2. V?n ?? 1: Smartphone Developer T?i Vi?t Nam v¨¤ tr¨ºn th? gi?i, h? ?ang ki?m s?ng nh? th? n¨¤o?
  • 3. N?i dung ph?i ¡°chuy¨ºn bi?t¡± v¨¤ kh¨® copy. Th??ng hi?u ph?i m?nh L?i nhu?n thu ???c ch? m?t l?n, ng??i d¨´ng r?t hi?m khi thanh to¨¢n th¨ºm sau khi ?? tr? ph¨ª ban ??u 5% app tr¨ºn iTunes d?ng n¨¤y Kh¨® kh?n v¨¬ th¨®i quen ¡°d¨´ng th?¡± c?a end-user C¨¢ch 1: PAY PER DOWNLOAD
  • 4. M? h¨¬nh Freemium Li¨ºn t?c cung c?p gi¨¢ tr? m?i cho end-user Kh? n?ng ¡°t? m? r?ng¡± t?p kh¨¢ch h¨¤ng M? h¨¬nh kinh doanh ?i?n h¨¬nh c?a c¨¢c nh¨¤ ph¨¢t tri?n xu?t s?c hi?n nay C? h?i l?i nhu?n r?t cao: 95 tr¨ºn top 100 tr¨ºn GP s? d?ng m? h¨¬nh n¨¤y C¨¢ch 2: IN-APP PURCHASE
  • 5. Th?i gian s? d?ng app ph?i cao S? h?u th?ng tin ng??i d¨´ng cu?i C¨¢ch l?a ch?n qu?ng c¨¢o ?? t?ng hi?u su?t CTR r?t quan tr?ng L?a ch?n g?n nh? duy nh?t c?a app free hi?n nay C¨¢ch 3: B?N QU?NG C?O
  • 6. Th? tr??ng Vi?t Nam 6 th¨¢ng ? 90% doanh thu n?m tr¨ºn OTT (Zalo, Line, Kakao Talk) do gi¨¢ CPC cao ? Fillrate v¨¤ CPC chung c?a th? tr??ng th?p ? Inventory kh?ng d?i d¨¤o ? Ch¨ªnh c¨¢c ?ng d?ng l?n (24h, Pega¡­) c?ng ch?y ch¨ªnh c¨¢c s?n ph?m c?a g¨¤ nh¨¤ Hi v?ng g¨¬ cho c¨¢c nh¨¤ ph¨¢t tri?n ?ng d?ng nh??
  • 7. V? DUY TU?N -DEVELOPER ¡°N¨®i chung l¨¤ l¨¤m App ? VN r?t l¨¤ chua ?? ki?m ti?n nh¨¦, b¨¢c th? ki?m 2 tri?u download ?? ki?m v¨¤i ch?c tri?u m?t th¨¢ng, li?u c?ng ty c?a b¨¢c c¨® nu?i n?i c? c?ng ty v¨¤i ng??i dev app v?i s? ti?n ?¨®, tr? khi b¨¢c l¨¤m nh?ng app c? ch?c tri?u download¡±
  • 8. ¡° Android l¨¤ chi?n tr??ng kh?c li?t, app hay game ra m¨¤ ko thu h¨²t down trong v¨¤i ng¨¤y ??u ?? l¨ºn top grossing hay top down th¨¬ n?m ch?c l¨¤ 80% t¨¨o¡± ¨C Ba Min " Qu?ng c¨¢o n??c ngo¨¤i th¨¬ anh l¨¤m, c¨°n ? VN th¨¬ anh ngh?¡° ¨C CEO esses.vn ¡°Qu?ng c¨¢o ? VN m¨¤ to¨¤n ch?y n??c ngo¨¤i, Line hay kakao c¨® chi?n d?ch th¨¬ ?n, kh?ng th¨¬ ch?u¡± ¨C CEO Haivl
  • 9. V?n ?? 2: S?c m?nh v¨¤ nguy¨ºn l? c?a ph?n ph?i chia s? doanh thu
  • 10. M?t v¨¤i con s? S? l??ng App Vi?t 15,000 25% Android 15% iOS 60% JAVA Doanh thu ~ 1,800 t? VN? Game ~ 1,500 t? VN? (> 1,000 t? c?a anh L¨º H?ng Minh) Mobile Game ?ang kh? quan nh?t v?i: Average Revenue per Registration (ARR) ?ang r?t t?t: t? 15,000 ??n 50,000/th¨¢ng
  • 11. M? H?NH CHIA S? DOANH THU CHANNEL CONTENT PROVIDER M? h¨¬nh ho?t ??ng th¨¤nh c?ng su?t 2 n?m qua tr¨ºn th? tr??ng mobile Thu ???c bao nhi¨ºu, chia b?y nhi¨ºu Doanh thu ???c g?n v?i m?i user ???c ??i l? t?o ra B¨¢n m?t l?n, h??ng c? ??i CHANNEL CHANNEL CHANNEL
  • 12. KH?C BI?T V?I H?NH TH?C QU?NG C?O Qu?ng c¨¢o Ph?n ph?i
  • 13. V?n ?? 3: Cam k?t c?a AdFlex
  • 14. VAI TR? ADFLEX Cung c?p SDK ph?n ph?i ?? developer g?n v¨¤o s?n ph?m T?i ?u traFfic ?? ??t hi?u su?t t?t nh?t K?t n?i v?i c¨¢c nh¨¤ cung c?p game m?t s? ??i t¨¢c cung c?p n?i dung ti¨ºu bi?u
  • 15. ADFLEX CAM K?T 100%itraffic s? sinh l?i 1,000 registration ~ 5 ¨C 10 tri?u 10,000 registration ~ 50 ¨C 100 tri?u 100,000 registration ~ 500 ¨C 1000 tri?u

Editor's Notes

  • #5: Mobile game ??cbi?tph¨´h?pv?im?h¨¬nhn¨¤yProductivity and lifestyleKh¨®kh?n:C¨¢c chi ph¨ªchonh¨¤m?ng (55%) qu¨¢cao. GP ho?c Apple kh?ngchoph¨¦pthanhto¨¢ntrongn??cb¨¤ito¨¢nv?nh¨¤nhv¨¤t?i?us?nph?m
  • #7: KEY:Qu?ngc¨¢okh?ng??pnh?mong??iV¨¬l? do ch?y?u:Inventoryth?p, cungv??tqu¨¢c?u
  • #11: KEYGame ?angr?tt?tARR ??u??nv¨¤li¨ºnt?ct? 15k-50k/th¨¢ng
  • #12: KEY??yl¨¤m?h¨¬nhth¨¤nhc?ng??v??t qua th?th¨¢chth?tr??ngC¨® traffic l¨¤c¨®ti?n, thu???cbaonhi¨ºuchiab?ynhi¨ºuUser g?nc???nhv?i devB¨¢n???cm?tl?nh??ngc???i
  • #16: 100% traffics?c¨®c?h?irati?nC?ngth?c??ngi?n 1,000 registration t??ng???ng 5-10 tri?u. Th??ng 10-100 click ra???c 1 registration, Adflexs?t?i?u????t con s?lu?ncaonh?ttrongt?tc?c¨¢cb¨ºncungc?p