Mobile Proposition 2012 ݺߣshare
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This document discusses the growing importance of mobile optimization for businesses. It notes that 45% of consumers use smartphones for in-store research and 39% of walkouts were due to lack of smartphone optimization. The document then proposes mobile-optimized websites, apps, marketing, and services that businesses can use to better engage smartphone users. Finally, it outlines the mobile landscape and sectors businesses can target, as well as the services the company can provide to help businesses expand to mobile.
Mobile Proposition 2012 ݺߣshare
- 1. + Mobile Proposition Mark Godfrey - September 2012
- 2. + Market Analysis – The Price Challenge 45% of all consumers use 39% of walkouts were as a smartphones for in-store research and result of smartphone usage browsing 53% of men use smartphones in- 12% checked other online store to check prices at other stores retailers 38% of women use smartphones 8% checked availability at other in-store to check prices at other stores stores
- 3. + Market Analysis – The Local User 94% of 70% called 90% of smartphone 66% visited a business these users users have in person after acted within searched searching 24 hours for local info
- 4. + Proposition – Mobile Optimised Web Sites 57% of users say they will not recommend a brand based on a poor mobile experience 40% of users have gone to the competition after a poor mobile experience A great mobile experience leads to an average of 25% more time spent on your web platforms 50% of mobile searches lead to purchase
- 5. + Proposition - Apps • As of May 2012 over 30 Billion App downloads • Current rate of 50 Million per day Popular • Smartphone users spend 47% more time on apps versus email, web and SMS combined • Users spend 94 minutes on average per day on apps versus 72 minutes Usable on the Web • 91% of Interbrand’s Best Global Brands 2011 have a presence in at least one App Store Essential • This is a 51% increase during the previous 18 months
- 6. + Proposition – Mobile Web versus Apps HTML 5 makes mobile web completely cross-browser compatible Mobile web is scalable across device screen-sizes Apps are platform specific so more than one is required achieve great coverage Apps can better utilise the in-built features of the device Both can utilise existing back-end commerce platforms
- 7. + Proposition – Marketing & Search Mobile specific marketing Delivery of a Mobile Engagement Programme Capability for mobile-specific product and offers Experts in User Experience design
- 8. + UK 2011/12 3.4% 13.1% Android Proposition – Device 36.9% iOS 18.1% Symbian Distribution RIM • By 2015 there will be the same number of devices as people on Other the planet 28.5% • Mobile searches have grown 400% since 2010 • By 2013 more people with use mobile to get online than PCs
- 9. + Proposition – 10 Great User Experience Features Keep it Quick Make it Easy to Convert Simplify Navigation Make it Local Be Thumb Friendly Make it Seamless Use Mobile Site Design for Visibility Redirects Make it Accessible Listen, Learn & Iterate
- 10. + Proposition – Reasons to Migrate to HTML 5 Cross Mobile Browser Optimised Support Better User Video & Audio Interaction Support Accessibility Simpler Support Code Client-side Storage
- 11. + Twenty Proposition – Key Market Sectors Mobile Commerce Mobile Analytics Mobile Advertising Mobile CRM Mobile Affiliate Marketing Mobile Search Tablet Publishing iPhone Apps Mobile Websites Tablet Apps Mobile NFC & Payments Android Apps Mobile Email Mobile Web Location-based Services Augmented Reality / QR Code
- 12. + Twenty Proposition – What We Can Offer? Extend existing web presence iPhone Apps Extending brand onto mobile Tablet Apps Localisation Android Apps SEO & CRM Mobile Web Design Mobile Commerce Data Analytics Segmentation PCI-DSS Compliance
- 13. + Twenty Proposition – Native Apps iOS, Android and Windows API integration Phone covering 85% of Smartphone market Your brand in App stores Device Specific features Mobile Payments under an industry standard framework
- 14. + Twenty Proposition – HTML 5 Apps Multi-platform Apps Device independent Rapid deployment Your brand in App stores Cost effective vs native apps Single Channel working alongside your existing desktop services
- 15. + Twenty Proposition – Mobile Web HTML 5 and CSS 3 Single Channel Architecture .mobi standard Secure hosting and support in Tier 1 data centre Extending the desktop to all browser enabled devices Tablet-specific UX Consistent URL Mobile Payments Pages served from existing web Industry standard payment servers gateway
- 16. + Next Steps? Make Contact – We’re always happy to have open conversations about industry trends, our services, what we can offer you. Questions? Have you a strategy we can help you deliver? Want to extend your brand to mobile?
- 17. + Thank You Mark Godfrey – Head of Digital Development & eCommerce at TwentyCI Limited http://www.twentyci.co.uk LinkedIn: http://uk.linkedin.com/in/markbgodfrey Email: mark.godfrey@twentyci.co.uk Mobile: +44 (0) 7738 474447