The document discusses four mobile case studies by Mod Productions: 1) Babe on a Beam, a casual arcade game developed in 2009. 2) ACO Virtual Orchestra, an installation developed from 2010-present. 3) modprods.com, a business website and CMS developed in 2012. 4) Tag Town, a multiplayer social mobile game developed in 2012. For each case study, the document provides details on the project goals, technologies used, team size, timeline, and lessons learned. It emphasizes the importance of testing, marketing, analytics, and bespoke tools for mobile development.
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Mobile Storytelling
1. Mobile Storytelling
Michela Ledwidge
@michela
michela@modprods.com
息 Copyright Mod Productions 2012
2. Four mobile case studies
3D casual arcade game
Media arts installation
Mobile business site
Social game platform
息 Copyright Mod Productions 2012
3. Babe on a Beam (2009)
Help baby get her bottle
Unity3D, iOS SDK
Casual arcade game
5 people (commission)
3 months
Lessons:
Middleware has its place
Marketing is a must
Test often, test early
息 Copyright Mod Productions 2012
4. ACO Virtual Orchestra (2010 - present)
World-class ensemble ACO is
innovative and inspiring
Objective-C, Layar, python
Installation (R&D / commission)
40+ people
6 months
Lessons:
Mobile tools speed up workflow
Media magic is our business
息 Copyright Mod Productions 2012
7. modprods.com (2012)
We create media magic for you
Mezzanine, Django, python
SME website and CMS
4 people
3 months
Lessons:
Less is more
Bespoke tools have their place
Analytics aid decision-making
息 Copyright Mod Productions 2012
8. Tag Town (2012)
Stop the virus. Save the city.
Get the girl
Objective-C, C++, python
Multiplayer social mobile game
6 people
3 months (to playable demo)
Lessons:
Go native for speed and code re-
use across platforms
Server APIs can scale
50% is design and testing
息 Copyright Mod Productions 2012