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Mobile summit 2 16-13 (3b)

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The document contains analytics on visits to a news and entertainment website from desktop and mobile devices. It shows that: 1) Mobile visits now exceed those from desktop, accounting for 57% of total visits in 2022. 2) Smartphones drive the most mobile traffic, accounting for over half of daily visits. 3) Users on average spend more time on mobile apps compared to desktop or mobile browser sessions.

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The Largest News & Entertainment Site In The World
Global Visits - Web & Apps 400,000,000 350,000,000 300,000,000 250,000,000 200,000,000 150,000,000 100,000,000 50,000,000 0
Global Visits - Desktop vs. Mobile Web & Apps 250,000,000 200,000,000 150,000,000 Desktop Mobile 100,000,000 50,000,000 0
% Share of Total Visits - Desktop vs Mobile Apps & Web 100% 11% 12% 13% 14% 15% 17% 18% 18% 90% 20% 22% 25% 27% 27% 28% 30% 31% 33% 34% 36% 36% 37% 38% 80% 42% 43% 70% 60% 50% % Mobile 89% 88% 87% % Desktop 86% 85% 83% 82% 82% 40% 80% 78% 75% 73% 73% 72% 70% 69% 67% 66% 64% 64% 63% 62% 30% 58% 57% 20% 10% 0%
Daily Visits by Desktop vs. Mobile Web & Apps Daily Visits by Device 8,000,000 8,000,000 7,020,712 7,027,321 7,000,000 7,000,000 6,000,000 6,000,000 5,229,601 5,000,000 5,000,000 4,000,000 4,000,000 3,636,029 3,000,000 3,000,000 2,000,000 2,000,000 1,511,755 1,000,000 1,000,000 0 0 Desktop Mobile Desktop Smartphone Tablet Daily Visits by Application Nexus 7 DIRECT Entry vs. App 3,500,000 12,000 3,223,915 3,000,000 10,000 2,500,000 8,000 2,000,000 1,483,403 1,500,000 6,000 1,000,000 4,000 638,602 515,386 500,000 136,842 2,000 0 Desktop Browser Smartphone Smartphone App Tablet Browser HP Tablet App 0 HP Entry Browser HP Entry Entry Nexus 7 Browser HP Entry Nexus 7 App
DIRECT Visitors C No. of Daily Visits per Visitor by Application 3.00 2.66 2.54 2.50 2.42 2.00 1.84 1.86 1.78 1.72 1.64 1.57 1.48 1.50 1.00 Desktop, Smartpho ne & Tablet Smartphone Apps Tablet Apps Browsers 0.50 0.00 Desktop Smartphone Tablet Browser Smartphone iPhone Android Tablet App iPad iPad Mini Android Tablet Browser HP Browser HP HP Entry App Average Average Entry Entry
DIRECT Visitors - Minutes per Visit by Application 17:17 14:43 14:24 13:51 13:08 12:02 11:44 11:47 11:23 11:18 11:31 10:52 09:36 08:38 05:46 Desktop, Smartpho ne & Tablet Smartphone Apps Tablet Apps Browsers 02:53 00:00 Desktop Smartphone Tablet Broswer Smartphone iPhone Android Tablet App iPad iPad Mini Android Tablet Browser HP Browser HP HP Entry App Entry Entry
Consumption by Desktop / Mobile Consumption by Device 30% 43% Desktop Desktop Tablet Mobile 57% 57% Smartphone 13% Consumption by Application ALL Daily Visits by Mobile Device 2,500,000 2% 2,152,627 2,000,000 11% 1,374,913 1,500,000 Desktop Browser HP Entry 1,036,028 Smartphone Browser HP Entry 1,000,000 25% Smartphone App 447,375 54% 500,000 Tablet Browser HP Entry 112,232 Tablet App 16,503 8,107 0 9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 UK Device Use by Hour 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 %Tablet % Desktop % Smartphone

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Mobile summit 2 16-13 (3b)

  • 1. The Largest News & Entertainment Site In The World
  • 2. Global Visits - Web & Apps 400,000,000 350,000,000 300,000,000 250,000,000 200,000,000 150,000,000 100,000,000 50,000,000 0
  • 3. Global Visits - Desktop vs. Mobile Web & Apps 250,000,000 200,000,000 150,000,000 Desktop Mobile 100,000,000 50,000,000 0
  • 4. % Share of Total Visits - Desktop vs Mobile Apps & Web 100% 11% 12% 13% 14% 15% 17% 18% 18% 90% 20% 22% 25% 27% 27% 28% 30% 31% 33% 34% 36% 36% 37% 38% 80% 42% 43% 70% 60% 50% % Mobile 89% 88% 87% % Desktop 86% 85% 83% 82% 82% 40% 80% 78% 75% 73% 73% 72% 70% 69% 67% 66% 64% 64% 63% 62% 30% 58% 57% 20% 10% 0%
  • 5. Daily Visits by Desktop vs. Mobile Web & Apps Daily Visits by Device 8,000,000 8,000,000 7,020,712 7,027,321 7,000,000 7,000,000 6,000,000 6,000,000 5,229,601 5,000,000 5,000,000 4,000,000 4,000,000 3,636,029 3,000,000 3,000,000 2,000,000 2,000,000 1,511,755 1,000,000 1,000,000 0 0 Desktop Mobile Desktop Smartphone Tablet Daily Visits by Application Nexus 7 DIRECT Entry vs. App 3,500,000 12,000 3,223,915 3,000,000 10,000 2,500,000 8,000 2,000,000 1,483,403 1,500,000 6,000 1,000,000 4,000 638,602 515,386 500,000 136,842 2,000 0 Desktop Browser Smartphone Smartphone App Tablet Browser HP Tablet App 0 HP Entry Browser HP Entry Entry Nexus 7 Browser HP Entry Nexus 7 App
  • 6. DIRECT Visitors C No. of Daily Visits per Visitor by Application 3.00 2.66 2.54 2.50 2.42 2.00 1.84 1.86 1.78 1.72 1.64 1.57 1.48 1.50 1.00 Desktop, Smartpho ne & Tablet Smartphone Apps Tablet Apps Browsers 0.50 0.00 Desktop Smartphone Tablet Browser Smartphone iPhone Android Tablet App iPad iPad Mini Android Tablet Browser HP Browser HP HP Entry App Average Average Entry Entry
  • 7. DIRECT Visitors - Minutes per Visit by Application 17:17 14:43 14:24 13:51 13:08 12:02 11:44 11:47 11:23 11:18 11:31 10:52 09:36 08:38 05:46 Desktop, Smartpho ne & Tablet Smartphone Apps Tablet Apps Browsers 02:53 00:00 Desktop Smartphone Tablet Broswer Smartphone iPhone Android Tablet App iPad iPad Mini Android Tablet Browser HP Browser HP HP Entry App Entry Entry
  • 8. Consumption by Desktop / Mobile Consumption by Device 30% 43% Desktop Desktop Tablet Mobile 57% 57% Smartphone 13% Consumption by Application ALL Daily Visits by Mobile Device 2,500,000 2% 2,152,627 2,000,000 11% 1,374,913 1,500,000 Desktop Browser HP Entry 1,036,028 Smartphone Browser HP Entry 1,000,000 25% Smartphone App 447,375 54% 500,000 Tablet Browser HP Entry 112,232 Tablet App 16,503 8,107 0 9%
  • 9. 0% 10% 20% 30% 40% 50% 60% 70% 80% 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 UK Device Use by Hour 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 %Tablet % Desktop % Smartphone

Editor's Notes

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