Mobile, the past present and future for Digital marketers
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A quick guide to some key mobile technologies that you can use to promote your product, services and more - local or international, there is something you can do ... Presented at SearchLeeds 2018 and OnlineSeller 2018
![1999 Nokia 7110 first WAP phone
The Nokia 7110 is a GSM mobile phone announced in February
1999 and released in October 1999 It was the first mobile
phone to run Series 40[2] and to come with a WAP browser.](https://image.slidesharecdn.com/searchleeds-gerry-novids-slideshare-180608143126/85/Mobile-the-past-present-and-future-for-Digital-marketers-4-320.jpg)
Mobile, the past present and future for Digital marketers
- 1. Past, the present and the future Twitter - @dergal #searchleeds
- 2. - History of the mobile web - Where we are today - 5 key technologies - & The future - Questions ? Twitter - @dergal #searchleeds
- 3. I think most of us are Nomophobic today the fear of leaving our mobile phones at home Twitter - @dergal #searchleeds
- 4. 1999 Nokia 7110 first WAP phone The Nokia 7110 is a GSM mobile phone announced in February 1999 and released in October 1999 It was the first mobile phone to run Series 40[2] and to come with a WAP browser.
- 5. 2003 Nokia went weird
- 6. But the n-series 2005 was awesome Twitter - @dergal #searchleeds
- 7. 2007 iPhone 1 2007 Apple entered the market with its first Smart Phone market. With it signature touch screen and minimal interface that renders a virtual keyboard or custom interface options when necessary. The first generation iPhone has a 2.0 Megapixel camera, portable media functions, internet (including email, web browsing, and Wi-Fi conductivity) as well as text messaging and visual voicemail. First-generation phones were released with quad-band GSM EDGE. (source, Wikipedia)
- 8. 8gb microSD (vs 4gb) 5mp Camera 3G!!!! (vs 2g) TV Out GPS (iPhone couldnt) Video (iPhone couldnt) Cut and Paste Nokia was so much better than iPhone Twitter - @dergal #searchleeds
- 9. 2008 Every company became a little app crazy, making apps for anything and everything if you had a big company, you needed an app and often that, rather than the user was the thinking behind it.
- 10. (In 2018 everything is an app)
- 11. 60% of apps have never been installed?
- 12. Twitter - @dergal #searchleeds 2018 Companies are pushing apps for everything . At the expense of the user
- 13. In 2015 PWAs Progressive Web Apps
- 17. Manifest JSON LD Choose how it looks as an app
- 18. https://erudite.agency/insights/ The level of stress caused by mobile phone delays is greater than a horror movie. PWAs can make interaction far faster Twitter - @dergal #searchleeds
- 20. In 2017 WebAssembly
- 21. In 2011 meet Siri Twitter - @dergal #searchleeds
- 22. In 2014 meet Alexa
- 23. Google Assistant is now one of the leaders in the experience, making it easier to discover things and interact with them.
- 25. Correct markup is of course key for this to be successful
- 27. 立
- 30. mobilemoxie.com/blog/entity-first-indexing-mobile-first-crawling-1-of-5/ MobileMoxie have done a fantastic blog series explaining this, and far far more well worth a read!
- 34. If you ask Alexa to buy you an iPhone case ? This is the one they will choose, the Amazon Choice for iPhone Case This is voice purchasing practicality
- 35. Nick Wilsdon from Vodafone (and other places) is delivering incredible research and insight and his talks are always must sees
- 37. getstoryline.com
- 38. In 2009 AR was limited but Twitter - @dergal #searchleeds
- 39. In 2011 DigitalLeeds game! Photo by Rick Harrison
- 40. In 2013 AR was practical Twitter - @dergal #searchleeds
- 41. In 2015 360 YouTube Videos
- 42. In 2016 Pokemon Go
- 43. 2018 Spotlight Stories Twitter - @dergal #searchleeds
- 44. 2018 ARCore bit.ly/arcoreapps Twitter - @dergal #searchleeds
- 45. Today? FIX THE BASICS https://www.youtube.com/watch?v=N1VJVz2JBX
- 47. The future prediction! Twitter - @dergal #searchleeds
- 48. Twitter - @dergal #searchleeds
- 49. Twitter - @dergal #searchleedsMovie Her
- 50. Twitter - @dergal #searchleedsMagic Leap 2018
- 51. Twitter - @dergal #searchleeds Privacy is a thing