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亳仂亟舒 舒舒
     仗仂仍亰仂于舒亠仍亠亶 仄仂弍亳仍仆 仂亶于

            亳从仂仍舒亶 仂仄舒仆仂于
            丐亠仆亳亠从亳亶 从仂仆仍舒仆




3/22/2013      Confidential | Copyright 2012 Trend Micro Inc.
2.4 仄仍亟.
                                                   仆亠仆亠-
                                                               1
                                                 仗仂仍亰仂于舒亠仍亠亶

      665 仄仍仆.                                                                               1 亳仍仍亳仂仆+
                                                                                     URL, 仗仂亳仆亟亠从亳仂于舒仆仆
       于亠弍 舒亶仂于3
                                                                                                
                                                                                             Google2



             54%
      仂弍舒亠仆亳亶 从                                                                                    1 仄仍亟.
       Facebook 
                                                                                                   仗仂仍亰仂于舒亠仍亠亶
      仄仂弍亳仍仆
                                                                                                     Facebook4
       仂亶于6                                    427 仄仍仆.
                                                  仄舒仂仆仂于
                                                仗仂亟舒仆仂 于 2012 亞.5

仂仆亳从亳 1: Internet World Stats, Dec 2012; 2: Google, 2008; 3: NetCraft Site Data, July 2012;
4: Facebook, Oct 2012; 5: Gartner 2012; 6: SocialBakers, May 2012;
亠仗亠亠亟亠仆仆亠 亠仄仗 于仂仗亳亳



                                                                                 66.1 仄仍仆.
                                                                                    iPad



                                                                                 21.2 仄仍仆.
                                                                                  iPhone

            0
                    1
                                 2
                                              3           4                      1.3 仄仍仆.
                                                                 5   6
                                                                         7   8     iPod

仂仆亳从: KPCB, Apple Quarterly Results
3/22/2013       Confidential | Copyright 2012 Trend Micro Inc.       3
丕仂亶于舒 亟亞亳亠  仗仂弍仍亠仄 亠 亢亠


                                                   亠仗仂仆亳仄舒仆亳亠
                                                   仗亳仆亳仗仂于 舒弍仂
                                                   亠于亳仂于 亳 仗亳仍仂亢亠仆亳亶

                                                   亠仗仂仆亳仄舒仆亳亠 亳从仂于 亳
                                                   仗仂仍亠亟于亳亶




3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   4
仂仗仂仍仆亳亠仍仆亠 舒从仂 亳从舒


             仂亳从 束弍亠仗仍舒仆仂亞仂 舒損

             ミ頴笑壬于仂

             亠于仆亳仄舒亠仍仆仂




3/22/2013    Confidential | Copyright 2012 Trend Micro Inc.   5
亠仂仆舒仍仆亶 亠弍 VS 仗仂亠亳
     舒弍仂仂亟舒亠仍亠亶

                              亠仂仆舒仍仆仂                               仍 从仂仄仗舒仆亳亳




             200 亟仂 仆亠从仂仍从亳                             仂亠亳 仄仂亞
            弍仍亠亶                                                亳亳仍 仂仆礆亳
                                                                   亳 弍仂仍亠亠!

                                                                   仂 仆亠 亳舒
                                                                  亠仗舒亳亳 亳 亟亞亳
                                                                  从仂于亠仆仆 舒从仂仂于!



3/22/2013    Confidential | Copyright 2012 Trend Micro Inc.   6
亠仆 亠亰舒ム 仄仆亠 仂仄仆亠仆亳




3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   7
仍ム亠于亠 仄亠舒仆亳亰仄


            丕舒仆仂于从舒 仗亳仍仂亢亠仆亳亶
            仂仄仆亳亠仍仆仂亞仂 仗仂亳仂亢亟亠仆亳

                     弌仍从亳 于
                      仗亳仄舒, 仂仄舒, 仂亠
                       亳 亟亞亳 亠舒

                     弌仂仂仆仆亳亠 仄舒亞舒亰亳仆


3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   8
仍ム亠于亠 仄亠舒仆亳亰仄

            亰仍仂仄 仂亶于舒

                   从亳亠 仆亳亰从仂仂于仆亠于仂亞仂
                    亟仂仗舒 从 弌

                   弌仂亰亟舒仆亳亠 仗仂亠仆亳舒仍仆仂亶
                    于仂亰仄仂亢仆仂亳 亟仍
                    亰舒舒亢亠仆亳 仂亶于舒



3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   9
仍ム亠于亠 仄亠舒仆亳亰仄

      从亳亠 亳亳仆亞仂于
      亠仂于

       亠亠亟舒舒 亟舒仆仆 舒从从舒仆仂于

       仂仍亠仆亳亠
        从仂仆亳亟亠仆亳舒仍仆
        于亠亟亠仆亳亶 仂 于仍舒亟亠仍亠

       亅仍亠仄亠仆 仂亳仆亢亠仆亠亳亳
3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   10
丼亠仄 弍 亠亠 仂仍仂亢仆亳 亠弍亠 亢亳亰仆?

            舒舒亢亠仆仆亠 仂亶于舒
            舒仆仂于 舒 弍仂仆亠仂于!




3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   11
舒从 亰舒亳亳 亳 仂舒仆亳 从仂仆仂仍?




3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   12
仂亢仆仂 仗仂亶亳 舒从亳仄 仗亠仄




3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   13
亟仆舒从仂, 仍亠 于亠-舒从亳




3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   14
π出黍経夷火狐亳仄仂 仂 亠亟
      仆亳仄舒亠仍仆仂 仂从于舒 仍从亳

      仆亳仄舒亠仍仆仂 仗仂于亠
       舒仆舒于仍亳于舒亠仄亠 仗亳仍仂亢亠仆亳

      丕舒仆舒于仍亳于舒 亰舒亳仆仂亠  仆舒
       仗仂亟亟亠亢亳于舒亠仄亠 弌

      舒亟仄于舒 仂 仍仂亞亳从亠 舒弍仂
       仂弍于亠仆仆 仂亶于 亳
       仗亳仍仂亢亠仆亳亶 仆舒 仆亳
3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   15
仗仂仍亰仂于舒仆亳亠 于 仂亞舒仆亳亰舒亳

      仆亠亟亠仆亳亠 MDM

      亞舒仆亳亠仆亳亠 仗仂 舒仆舒于仍亳于舒亠仄仄
       仗亳仍仂亢亠仆亳礆

       仍舒亠 亟仂仗舒  仍亳仆 仂亶于
        亢亠从亳亠 仗仂仍亳亳从亳 仗亳 舒弍仂亠 
       从仂仗仂舒亳于仆仄亳 亟舒仆仆仄亳


3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   16
 舒从亢亠

      仂仗仂仍仆亳亠仍仆亶 从仂仆仂仍
       从仂仗仂舒亳于仆仂亶 亳仆舒从

      丿亳仂于舒仆亳亠 亟舒仆仆 仆舒 仂亶于舒




3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   17
弌仗舒亳弍仂 亰舒 于仆亳仄舒仆亳亠!



3/22/2013   Confidential | Copyright 2012 Trend Micro Inc.   18

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Editor's Notes

  1. <NOTES TO PRESENTER: If you have any questions or suggestions concerning the content of this presentation, please contact Leah MacMillan or Ian Gordon for more information. This full length presentation would take about 45 minutes to present. We will be posting a shortened version of this presentation to Sales Hub shortly. The builds in this presentation are fairly complex and we advise you not to edit the slides.>
  2. We live in incredible times! We are more connected than ever.<click>About 1/3 of the worlds population is on the Internet. 2.4B users (about 12% or 276M in NA aloneabout 2/3 the population) (Source: Internet World Stats, Dec 2012)<click>We have more information at our fingertips than we could have imagined. Google now indexes over 1 Trillion URLs each day. (Source: Google, 2008)<click>and there are 665M web sites amazing when you consider this number was only 50M in 2003. (Source: Netcraft Site Data, July 2012)<click>Not only are we using the Internet to access information more quickly and easily, but we are using it to connect with others. To learn from others. To share with others. Facebook now has over 1B users incredibly rapid growth from 2003 when Mark Zuckerberg was at Harvard and first launched Facebook. (Source: Facebook, Oct 2012)<click>We use our smart phones not only to find the nearest coffee shop or directions on Google Maps, but to send real-time updates to our friends, family and colleagues. Over half of Facebook users use their mobile devices to access and update their social networking information. (Source: Gartner 2012)<click>One of the reasons that Internet traffic is accelerating so quickly is of course the access by mobile devices. They now account for 10% or Internet traffic. Last year there were 427M smart phones sold last year alone. (Source: SocialBakers May 2012)How quickly our world has changed!!
  3. Not only are we more connected, but the adoption rates are unprecedented. If you think about how much iPods changed our view of portable devices, yet Apple only sold 1.3M iPods in its first two years. Compare that with the I first two years of iPad sales, Apple sold 66M iPads. (Source: KPCB, Apple Quarterly Results)Recently, Apple sold out of its 5 Million iP hone 5s in its first 3 days!!