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2. 2 Topics Covered Today Consumer Mobile Usage & UX • Native Apps vs. Mobile Web • Rise of Responsive Design • Which Route to Go? Enhancing Reality • Augmented Reality • Enhancing Social Media • Next Gen – Google Glass Targeting Capabilities • Contextual Messaging • Carrier Hardware Targeting • Mobile Tracking

3. 3 Native App vs. Mobile Web

4. 4 Responsive Design

5. 5 Which Route to Go? • Target Demographic • Resources/Cost • Distribution/Updating • Analytics • Speed to Market • Security

6. 6 Augmented Reality

7. 7 Enhancing Social Media

10. 10 Next Gen Mobile - Wearable

11. 11 Contextual Messaging

12. 12 Contextual Messaging

13. 13 Carrier Hardware Targeting

14. 14 Mobile Tracking

15. 15 Mobile Tracking

16. 16 Conclusion & Questions David Barwig @davidbarwig

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Mobile trends presentation 2013

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Mobile trends presentation 2013